Simply as fall is my favourite season, October is my favourite month.
I really like October. Not simply because I get to over-decorate the home, play dress-up as an grownup, and purchase method an excessive amount of sweet with out judgment.
Nor do I find it irresistible due to Nationwide Pumpkin Spice Day (Oct. 1st) or Nationwide Cinnamon Roll Day (Oct. 4th) — though these are each good causes to like October.
I find it irresistible as a result of the primary snows fall after which soften away, due to Indian Summer season days and chilly nights with breezes that nip at your nostril, and since everyone seems to be on the point of hunker down for winter.
I really like October as a result of right here within the Northern Hemisphere, it’s nature’s final hurrah earlier than winter units in.
So, once you begin working in your advertising and marketing for October, take into consideration how this time of 12 months makes you’re feeling and how one can assist your readers rejoice the top of the season whereas making ready for the approaching winter.
If you happen to’re unsure the place to start out, I’m right here to assist with a bushel of October holidays, e-newsletter concepts, and topic line starters. So slip into your favourite slippers, seize a cup of scorching cocoa and let your thoughts heat as much as a few of these nice concepts.
October holidays — 2022
- October 1st – World Card Making Day. This can be a nice day for curating content material on the right way to make do-it-yourself vacation playing cards.
- October 4th-Seventh – Humphrey’s Pyjama Week. Whereas historically accomplished within the UK for varsity youngsters to boost funds for youngsters with mind accidents, there’s nothing that claims the US can’t observe their lead and lift funds for a neighborhood youngsters’s charity by “paying to put on PJ” for a day.
- October fifth – Nationwide Apple Betty Day. Whether or not you’ve got your personal apple betty recipe or curate another person’s, share this heat autumn deal with together with your readers.
- October sixth – Nationwide Mad Hatter Day. Get loopy.
- October Seventh – Nationwide Inside Magnificence Day.
- October tenth – Nationwide Kick Butt Day. You bought this. As we speak’s your day. Let your readers comprehend it’s there’s too!
- October thirteenth – Nationwide Practice Your Mind Day. This can be a nice excuse to share some mind teasers, puzzles, and Alzheimer’s consciousness together with your readers.
- October sixteenth – Dictionary Day. Problem your readers to be taught a brand new phrase day by day. Make a recreation of it in your store or provide a reduction in the event that they know the “phrase of the day”.
- October twenty first – Loud Shirt Day. I don’t care if it does come from down underneath. What’s to not love about this?
- October twenty fifth – Worldwide Artist Day. Help a neighborhood artist by showcasing their work in your store, your e-newsletter, and in your social media.
- October twenty sixth – Worldwide Howl on the Moon Night time. Umm, isn’t this each night time?
- October thirty first – Halloween, Nationwide Caramel Apple Day, and Magic Day. Decide a vacation, any vacation.
October e-newsletter concepts
With fall in full shade, corn mazes, and children in costumes, there’s no higher time to embrace the season and your neighborhood.
October e-newsletter concepts for working contests
Seasonal actions are all over the place this time of 12 months. So, faucet into what’s occurring in your neighborhood.
- Deliver the enjoyable. Buy a number of tickets to a neighborhood corn maze, haunted home, or different season-themed occasion after which maintain a contest in your readers to win the tickets.
- Create one thing special. Companion with a neighborhood occasion or a associated enterprise to mix your merchandise or sources to create one thing particular for the season/month.
- Help your neighborhood. Companion with a neighborhood meals financial institution, farm, grocery retailer, or charity to create a fundraiser that may begin with paying to choose apples, to creating apple deserts, all the best way all the way down to a bake sale. Higher but, accomplice with a college to show youngsters the method of farm-to-table.
October e-newsletter concepts for Halloween
Halloween dominates the month of October so be part of within the enjoyable and rejoice all issues Halloween-ish together with your readers.
If what you are promoting isn’t immediately tied to Halloween, then be a useful resource in your readers by:
- Performing some analysis. Create a complete listing of actions and occasions occurring in your space that you would be able to share together with your readers. Share the listing on social media as properly, and invite your readers so as to add actions that you just might need missed.
- Making a guidelines. Assist your readers out by making a enjoyable guidelines of issues they’ll have to “survive” Halloween. This may be something from sensible solutions on the right way to trick-or-treat with little ones to humorous solutions like buying twice as a lot sweet as you assume you’ll want, in order that they’ll be some left for the trick-or-treaters.
- Curating content material. Content material curation isn’t only for social media. You possibly can curate content material from different sources and use it in your newsletters and in your web site. Simply be certain to observe content material curation finest practices and cite your sources correctly.
TIP: No matter vacation you spotlight in your e-newsletter this month, whether or not you difficulty a problem, provide recommendation, or ask your readers to share, embody a branded hashtag and a customized hashtag — together with a corresponding publish on social media — so you may simply discover and like what they publish!
October e-newsletter topic strains
- “Why is a raven like a writing desk?” – Nationwide Mad Hatter Day (Oct. sixth). Have you learnt the reply?
- “Have I gone mad?” – Nationwide Mad Hatter Day (Oct. sixth). Nice for asserting a sale.
- “Curiouser and curiouser” – Curious Occasions Day (Oct. ninth). Good for sharing fascinating or uncommon info.
- “It’s time to kick some butt!” – Nationwide Kick Butt Day (Oct. tenth). Once you wish to encourage your readers to take motion.
- “It’s my get together” Preheader: “and also you’re invited” – It’s My Get together Day (Oct. eleventh). Nice for something you wish to rejoice, an occasion, a sale, no matter!
- “I don’t consider it” – Worldwide Skeptics Day (Oct. thirteenth). Nice for asserting a sale, one thing new, and even one thing controversial.
- “Transcend daring” Preheader: “Be gaudy!” – Put on One thing Gaudy Day (Oct. seventeenth).
- “It’s your youngsters, [name]!” – Again To The Future Day (Oct. twenty first). This will turn out to be useful if what you are promoting is expounded to youngsters — in any respect.
- “Nice Scott!” – Again To The Future Day (Oct. twenty first). Nice for sharing what’s new and thrilling.
- “Go forward, get greasy” – Nationwide Greasy Meals Day (Oct. twenty fifth). If you happen to run a restaurant, meals truck, or tavern that serves deep-fried something, that is the one for you.
- “Knock knock” – Nationwide Knock Knock Joke Day (Oct. thirty first). Hey! Why not?
For extra October holidays and concepts on what you are able to do to share them together with your clients, obtain the graphic beneath. And when you haven’t began already, it’s time. Begin planning your 2022 vacation advertising and marketing now.
October 2022 vacation and advertising and marketing planning infographic
