Summer season is coming to an finish however the business didn’t take any day off. The time for our month-to-month recap has come, and we now have information. Let’s dive in!
Apple proclaims new placements for Apple Search Adverts
One of many largest information of August was the announcement of latest advert placements for Apple Search Adverts. You’ll quickly be capable of arrange ASA campaigns in two new spots on the App Retailer:
- on the At the moment tab, proper subsequent to the App Retailer’s each day editorial content material on the homepage
- on the “You may also like” part on the backside of app pages
Since Apple hasn’t made an official announcement, we don’t know but when it will likely be made out there. In case you want extra data on the subject, we now have a publish devoted to the information and how one can make the most of these new placements proper right here.
In the meantime, the Cupertino agency has additionally been testing adverts placements in a few of its different native apps reminiscent of Maps. Additionally they introduced its September occasion, it’ll go dwell on September 7, they need to announce the iPhone 14 then in addition to iOS 16’s launch date.
Google opens the beta to Google Play Video games outdoors of the US
Google is engaged on the PC model of Google Play Video games. It might permit customers to play Android video games on their Home windows computer systems and provides cellular video games a good greater platform.
Thus far the beta was solely accessible to customers within the US, however as of August 24, customers in Korea, Australia, Hong Kong, Taiwan, and Thailand.
50 video games are included within the beta, together with Cookie Run: Kingdom and Prime Warfare, and it means that you can synchronize your progress throughout units.
Google has stated they wished to deliver the beta to different areas, however nothing official has been introduced but.
TikTok is turning into the place to be for influencer advertising and marketing
TikTok continues to be making headlines. The social media platform is correct on observe to overhaul Fb in influencer advertising and marketing spend this yr. It was already slated to overhaul YouTube by 2024.
The Chinese language app continues to be behind Instagram on that entrance, with the (former) photograph app making 3x the amount of cash in influencer advertising and marketing.
TikTok could also be a powerful competitor in others areas however it nonetheless has a bit method to go in influencer advertising and marketing to essentially compete with Instagram.
In the meantime, the video app’s push into cellular gaming continues to be ongoing. They’ve began testing HTML5 mini-games with their gaming companions (Voodoo, FRVR, Nitro Video games, Lotem, and AimLab). Thus far, 9 mini-games have been launched:
- Basketball FRVR (by FRVR)
- Faucet the Distinction (by Lotum)
- Peek a Who (by Nitro)
- Delight Run (by Voodoo)
- Influencer Run (by Voodoo)
- Area Destroyer (by Nitro)
- Mr. Intention Lab’s Nightmare (by Intention Lab)
These video games will be seen on the ultimate display simply earlier than publishing a TikTok, you’ll want to click on on Add Hyperlink to entry them. TechCrunch has seen these video games in South Asia and the US, and we’ve noticed them right here in France as nicely.
BeReal is taking off
BeReal, the French-made new social media platform is gaining floor on the massive gamers. They pulled forward of Instagram in US weekly downloads, not a small feat! The app is anticipated to achieve 6,5 million downloads within the US in August, 2.5 million greater than Instagram and 600 000 greater than social media’s golden little one TikTok.
This thunderous success has its downsides, now that everybody has tried and succeeded in copying TikTok’s options (the newest in line being Amazon, sure actually), they’re making an attempt their hand at BeReal. Each Instagram and Snapchat are presently making an attempt new options harking back to BeReal. The side-effect of being a profitable social media app.
Summer season lawsuits
Lawsuits didn’t take a summer time break, right here’s what occurred:
Sony invests in Cellular Gaming
Regardless of being one of the vital necessary gamers within the gaming business with PlayStation, Sony hadn’t but dipped its toes in cellular gaming. That is about to vary with the acquisition of Savage Recreation Studios, a cellular gaming developer. The studio would be the first member of PlayStation’s model new Studios Cellular Division.
Cellular gaming is getting greater and greater, it’s set to characterize 53% of all video games’ income in 2022. Newzoo estimated earlier this summer time that it will generate $103.5 billion of income, which is twice the quantity of console’s income.
All in all, it’s no shock that Sony is making an attempt to get in on it. Particularly after its largest competitor, Microsoft (proprietor of Xbox) introduced the shopping for of Activision, which incorporates King. And in keeping with the newest numbers, Activision has been making more cash with cellular video games than with PC and consoles mixed.
Numbers of the month
What we talked about final month
August’s App Advertising Snack episodes
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video adverts, app retailer movies, and so on.).
Newest posts by Marine Nozerand (see all)
