The UK’s AA (Vehicle Affiliation as was) is reviewing its account at adam&eveDDB after eight years. A&E is reportedly not repitching.
The company change hardly comes as a shock because the AA’s most up-to-date work has singularly lacked A&E’s regular polish, suggesting it has been cobbled collectively elsewhere. The AA additionally has a brand new advertising boss in Will Harrison and comparatively new house owners in Towerbrook and Warburg Pincus, after delisting from the inventory change. All or any of such strikes normally sign an company evaluation.
The AA says: “Following these modifications, we’ve determined to take a contemporary look and evaluation our promoting company with help from Oystercatchers.”
A&E has produced some good work through the years for the AA, most just lately a puppet canine Tukker which grew to become one thing of a viral hit. However many purchasers as of late need, as an A&E government remarked to me just lately, “hook-ups” slightly than long term relationships.
A&E has combined fortunes on the brand new biz entrance just lately, dropping out in a pitch towards VCCP for the mixed Virgin Media/O2 account. Lengthy-term shopper Catherine Kehoe at Lloyds Banking Group can also be on her method to Nationwide Constructing Society, which can set off critiques at each banks.
