It’s been two years because the pandemic, and COVID-19 continues to play a job in altering and redefining the methods we reside, store, survive and progress. At the same time as the brand new covid-boosted client trickles again to pre-covid bodily purchasing experiences, the fast and vast adoption of on-line purchasing continues to persist and develop.
Rising web penetration has been a key driver in enhancing digital adoption, not just for Indian customers to buy, but additionally for Indian sellers to succeed in a wider market than earlier than. As a younger enterprise on this ever-evolving purchasing ecosystem, it is just smart to discover a stability between your offline and on-line enterprise. There are substantial and long-term advantages to each. However, whether or not you’re a brick-and-mortar grocery retailer or a small enterprise proprietor, the advantages of establishing a web-based store to enrich and help your offline enterprise are compelling.
Nonetheless, it’s advisable to run a couple of checks earlier than you get into the massive choice of reworking your corporation.
Let’s dive proper in.
Why take your corporation on-line?
In case you are unconvinced about taking your corporation on-line, listed below are a couple of causes that gives you the arrogance that is the suitable transfer.
Increase your buyer base
On-line shops remove operational limitations and timings. Your retailer may very well be based mostly in Pune and a buyer can place an order from Indore. An internet retailer multiplies your buyer base and caters to numerous clients that you just won’t pay attention to. Very quickly, you possibly can develop your native enterprise into a world one. So dream huge!
Anytime and anyplace enterprise operations
An internet retailer reduces or eliminates the necessity for a bodily presence at each enterprise transaction. Assist your potential clients study your merchandise and place orders anytime — day or night time, whether or not it is common enterprise hours or holidays. An internet retailer for an offline enterprise helps generate leads and inquiries even when closed. So you possibly can observe up along with your potential clients as soon as you’re open. It’s equal to holding your corporation 4x longer.
Improves enterprise picture
Most clients at present verify for the net presence of any enterprise. Even when it’s merely the handle location of your bodily retailer. However that’s not all they search for. They give the impression of being to make judgements of your services or products based mostly in your web site, consumer opinions, and extra. The truth is, the dearth of a web-based presence impacts the trustworthiness of your corporation.
Subsequently, having a web-based presence would merely make sense, even whether it is simply to ease your clients’ confidence in you. So why not use that credibility to affect buy selections and conversions?
Scale up cost-effectively
If you take your corporation on-line, you’re, on the very least, including a profitable gross sales channel at a minimal value. Additional, this opens up a world of alternatives in enterprise automation, focused advertising and marketing, automated accounting, environment friendly stock administration, and way more. Furthermore, all of your on-line enterprise knowledge will get captured in a single place, enabling you to collect nice insights into your corporation as you develop. All of those benefits put collectively permits your corporation to scale holding your marginal prices disproportionately low.
Able to make the leap?
How one can take your corporation on-line?
Taking your corporation on-line can appear to be a monumental transition at first look. So, let’s break this down right into a step-by-step course of.
- Analysis and preparation
- Construct your on-line retailer
- Make your retailer ecommerce-ready
- Make your corporation discoverable on-line
- Get extra clients
- Consider and develop
1. Analysis and preparation
On condition that you have already got an offline enterprise, the fundamentals of analysis and preparation outlined under could appear easy. They usually certainly are. Nonetheless, taking your corporation on-line modifications your corporation in some vital methods. Therefore, a few of the steps you could have already got taken whereas beginning your corporation must be retraced holding in thoughts the brand new realities of promoting on-line. Let’s handle every of the steps talked about under:
1.1. Consider the viability of your corporation on-line
1.2. Determine your stock administration
1.3. Decide your pricing technique
1.4. Draft a brand new marketing strategy
1.1. Consider the viability of your corporation on-line
If your corporation is primarily or completely offline, take into account whether or not it is sensible so that you can transfer it on-line. This a part of the method requires you to take note of the next components.
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Market viability
For taking your corporation on-line, you’ll want to know if the net market because it exists at present has room for you in it. You’ll be able to consider the market viability of your corporation through the use of:
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Market measurement: Does the market have room for brand spanking new sellers? Can it develop?
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Competitors: Can your corporation compete with present on-line companies in your class in the identical market?
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Audience: Does your buyer purchase on-line? What are their purchasing habits?
Extra useful resource:
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Product viability
This step determines the product-market potential – i.e. how will transferring your product on-line have an effect on customers’ curiosity? You’ll be able to consider product viability through the use of:
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Demand: Is there a adequate demand for the product on-line?
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Revenue margin: Can your on-line enterprise convey you the anticipated margins with comparable services and products obtainable on-line?
Extra sources:
Technically, your on-line enterprise must be viable from each parameters – market and product, in order that it hedges your losses, prevents deadstock in your stock, and saves advertising and marketing efforts.
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1.2. Determine your stock administration
If you take your offline enterprise on-line, you open up an amazing alternative to scale. This additionally turns into a listing administration problem. Whereas conventional methods of stock administration with spreadsheets could have been enough to cowl your demand offline, retaining the identical strategies would possibly clog up your potential to scale within the following methods:
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Elevated stocking bills: You might have to inventory a bigger stock of orders out of your suppliers and producers to fulfill the brand new demand on-line.
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Elevated danger publicity: Your corporation shall be extra prone to demand shocks and market fluctuations which can trigger you to overstock stock or oversell with out enough stock in place to fulfil your orders.
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Elevated operational complexity: As product demand will increase so does the complexity of stock administration. Transferring your corporation on-line with out getting ready for this complexity beforehand could trigger you to wing instant options to challenges and you could find yourself with a bunch of stock administration options that don’t combine collectively.
Subsequently, it’s crucial that you just take a recent have a look at your stock administration. Examine if dropshipping is a mannequin you possibly can discover to minimise the entire above threats. Additionally, taking your corporation on-line opens up a goldmine of knowledge from which you’ll collect insights about how your stock and market demand modifications over time, in addition to utilise extra strong strategies of forecasting your inventory circulate.
You might also take into account implementing and enhancing present stock administration methods like Simply In Time, First In First Out, and Six Sigma to optimise your stock administration processes.
Making the precise operations less complicated, ecommerce platforms like Shopify provide an inbuilt stock dashboard that mechanically tracks your present inventory, in addition to inbound and outbound orders. Moreover, you possibly can additional optimise by selecting from various stock administration plugins obtainable to combine along with your retailer. Altogether, it helps cut back spillage, storage prices, deadstock and ultimately improves money circulate.
1.3. Decide your pricing technique
Perhaps, you have already got a pricing technique in place on your offline retailer or enterprise. Given that you’re now opening up a brand new market on your merchandise, consider whether or not you need to change your pricing technique based mostly on the brand new alternatives and dangers that include taking your corporation on-line.
For instance, should you had a cost-plus pricing method that labored on your offline enterprise, will that stay the identical while you promote on-line? You might realise that the aggressive panorama on your product is sort of completely different on-line, and also you would possibly want to think about a competition-based method, the place you provide a value decrease than your rivals.
In a distinct situation, you could realise that taking your corporation on-line offers you entry to a completely completely different client phase, the place you could have the chance to earn extra thorough a value-based pricing method.
To be taught extra about pricing methods for a web-based enterprise take a look at 10 methods to search out the right value on your merchandise.
1.4. Draft a brand new marketing strategy
Your marketing strategy units the blueprint and roadmap on your operations and progress. Taking your corporation on-line signifies that a few of the assumptions you had made in your present marketing strategy would now have modified. Primarily based on all the knowledge you will have gathered above, you ought to be ready now to take a very good exhausting have a look at your marketing strategy, in case you already had one. If not, it’s pretty much as good a time as any to draft one now utilizing this marketing strategy template.
When you’re carried out with the analysis and preparation section, you are all set to construct your on-line retailer.
2. Construct your on-line retailer
The plain subsequent step within the strategy of taking your corporation to the following degree is establishing its web headquarters – your on-line retailer. This can be a pretty simple course of involving the clear steps outlined under:
2.3. Design your web site
2.4. Showcase your services and products
2.1. Select the suitable ecommerce platform
Nearly all ecommerce marketplaces Amazon, Flipkart, eBay, and Etsy present nice extra channels to take your corporation on-line. Nonetheless, launching your personal on-line retailer offers you invaluable management over your buyer’s journey – serving to you translate your offline expertise into a web-based property.
Many on-line companies at present go for an ecommerce platform like Shopify to construct their ecommerce shops. The truth is, you may also combine your Shopify retailer with ecommerce marketplaces and different gross sales channels. With the number of platforms to select from, it turns into crucial so that you can choose one greatest suited to your wants.
To match the very best ecommerce platforms obtainable at present the next useful resource can be a very good place to begin:
2.2. Choose your area identify and host
A site identify acts as a differentiator for your corporation. The suitable area identify represents your model and informs the client’s first impression about your retailer.
Because you presumably have already got clients, leverage your model recall and increase it on-line by holding it just like your model identify, if not precisely the identical. Additionally, understand that within the new aggressive panorama on-line, there could also be manufacturers with comparable names that exist already. Give a thought to how one can differentiate your area identify from comparable ones. But it surely’s good to recollect the fundamentals – keep away from unfamiliar, misspelt, advanced phrases, and hyphens, and preserve it quick.
The following factor to think about is an internet host or area host, which supplies the servers for a web site to run and retailer its content material. Along with offering your web site with sufficient storage, pace, and reliability, a very good area host will help the platforms or instruments you could require – for instance, on-line funds integration. For some web site builders like WordPress, you want a third-party area internet hosting supplier. Whereas Shopify is fully-hosted, which suggests, each subscription plan consists of area internet hosting – with further area charges relevant if you wish to have a customized area identify.
Extra sources:
2.3. Design your web site
Your web site is your web storefront. Let the design fundamentals of your present model information you within the decisions you make. Nonetheless, additionally consider your client’s tastes and preferences.
Shopify has various themes and templates so that you can select from, and it’s fairly straightforward to use them to your retailer, proper out of the field. Alternatively, you could select to rent knowledgeable internet designer or discuss to Shopify Consultants, that can assist you get your web site excellent.
Extra sources:
2.4. Showcase your services and products
Simply the best way a bodily retailer has merchandise organized in aisles and cabinets particularly to affect clients’ buy selections, your product web page is its digital counterpart. Besides, there’s no retailer consultant to information them with extra details about costs, variants, reductions and presents. All the burden is borne by the best way your merchandise are showcased.
Right here’s a primary guidelines and sources that can assist you create your product pages.
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Product photographs: Use high-quality photographs with a zoom possibility. Guarantee all photographs are of the identical measurement and determination for all of your merchandise.
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Product descriptions: Keep away from advanced jargon, cliches, and lengthy sentences. Spotlight advantages over options.
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Product classes: Add filters, present correct pricing particulars and another info your buyer would possibly want (manufacturing date, expiry, EDD).
Extra sources:
As soon as your on-line retailer is constructed, the following step is to make it prepared for ecommerce.
3. Make your retailer ecommerce-ready
The purpose of taking your corporation on-line is to have the ability to conduct enterprise on it. This implies, your clients ought to be capable of pay you, and you need to be capable of fulfil their orders. The truth is, along with these two, constructing an ecommerce retailer opens up the chance to combine your operations proper into your retailer.
Let’s check out every of those steps, one after the other.
3.1. Arrange funds
3.2. Combine enterprise processes along with your retailer
3.3. Handle transport & fulfilment
3.1. Arrange funds
Customers of at present have quite a lot of fee preferences starting from UPI, wallets to conventional credit score and debit playing cards along with money funds. To allow these transactions in your on-line retailer you have to arrange a fee gateway. A full-package e-commerce web site builder makes this simple so you possibly can hit the bottom working with a number of fee choices in your retailer.
3.2. Combine enterprise processes along with your retailer
Now you can search out choices to combine your on-line retailer along with your bodily enterprise’s back-end accounting, advertising and marketing, manufacturing, gross sales, logistics, stock administration, ERP and extra. As well as, there are a selection of automation apps you possibly can take a look at to determine which of them could be built-in into your corporation. This combines a lot of your needed workflows and processes right into a single system to make the general operation clean and useful.
Extra sources:
3.3. Handle transport & fulfilment
Increasing the geographical attain of your corporation requires you to have the ability to handle the logistics of delivering your merchandise to the top client. This might imply final mine supply in your locality or transport throughout states and international locations. Wherever the brand new scope of your corporation, it signifies that you need to give you a transport and fulfilment coverage. Additionally, there are a selection of useful third-party apps and plugins to handle transport and fulfilment seamlessly.
Extra sources:
Now that your retailer is ecommerce-ready, flip the welcome signal.
4.1. Search engine optimise your retailer
When you arrange your web site, you want the eye of search engine bots. Implementing the very best practices of search engine optimisation will assist rank your retailer in Google’s search outcomes. And thereby drive site visitors to your retailer.
So as to perceive how web optimization works and the best way to apply it to your retailer, take a look at the sources under:
Supply: Yoast
As soon as once more, there are a selection of apps like YoastSEO obtainable as straightforward plug-ins on Shopify, to make this straightforward.
4.2. Arrange your Google my enterprise web page
That is what your present clients will uncover in the event that they google the identify of your corporation. Organising a Google my enterprise web page is vital to leverage your present buyer relationships to additional strengthen your on-line presence. Additionally, use the chance to hyperlink to your on-line retailer.
Nonetheless, that is not the place the advantages finish. It can permit different stakeholders like potential workers, traders and media as effectively to find you.
Right here’s how you need to current your self in your Google enterprise profile.
- Be crisp and clear about what your corporation does.
- Spotlight your uniqueness that stands out out of your rivals.
- Add a quick historical past about your organization to make your corporation personable.
- Search engine optimise the content material of your corporation profile.
Supply: Google
The Google My Enterprise profile description of The Machan within the picture above captures all the required particulars together with a transparent descriptive copy.
4.3. Promote the place your clients are seemingly to purchase on-line
The place do your potential clients normally purchase merchandise like yours on-line? Maybe, ecommerce marketplaces like Amazon, Flipkart, eBay and Etsy. Or, perhaps from social media.
The market research carried out in your analysis and preparation section ought to provide you with a good thought about your potential clients’ preferences and behaviours.
To start with, it is all the time a good suggestion to be the place your clients are prone to make buy selections. And why waste a chance to drive gross sales proper there?
Whereas your merchandise may very well be independently listed on ecommerce marketplaces, now that you’ve got your personal on-line retailer, you possibly can handle all of your gross sales throughout completely different channels on a single dashboard. For instance, the Amazon Integration Plus app on Shopify helps you seamlessly promote your merchandise on Amazon, proper out of your retailer.
If social media is the place your clients are prone to be – like say Instagram for jewelry merchandise, you possibly can open an Instagram jewelry retailer with no problem with the Fb gross sales channel app in your Shopify retailer.
Extra sources:
By establishing these gross sales channels, you get to leverage the algorithms of such marketplaces and social media platforms to boost the discoverability of your corporation on-line. All the time make it some extent to hyperlink again to your personal retailer. That means, you possibly can minimise paying commissions and extra expenses to the opposite platforms.
5. Get extra clients
“Half the cash I spend on promoting is wasted; the difficulty is I do not know which half.”
This century-old quote attributed to John Wanamaker, a retail tycoon, has develop into an promoting cliche. Means earlier than the choices obtainable at present, promoting was a hit or miss. One may solely promote in extensively consumed media. And for many merchandise, paying for the eye of a big viewers, most of which wouldn’t be their goal customers, was unviable. Though this truism nonetheless holds true at present to some extent, digital advertising and marketing has ensured that the focusing on of your message could be fine-tuned to a exceptional diploma
After all of the efforts to make your retailer discoverable, a launch day with no lively guests in Google Analytics is each entrepreneur’s worst nightmare. If you need your retailer to be a digital hotspot, you’ll want to market your merchandise and your retailer on-line. There are many advertising and marketing channels and advertising and marketing methods to assist your corporation purchase clients. Let’s talk about a couple of right here and depart you with extra sources to get into the weeds of the vast world of digital advertising and marketing.
5.1. Perceive digital advertising and marketing avenues
The web is a large interwoven tapestry of selling prospects. Your potential clients not solely use digital media to purchase stuff but additionally to operate of their day-to-day lives, from Google searches to emails, social media and extra. Every of those presents you with distinctive alternatives to market your corporation. Under is a listing of sources that information you thru understanding your advertising and marketing avenues on-line:
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Social media
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E mail and SMS advertising and marketing
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Google Adverts
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YouTube
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Blogs
The web, nonetheless, is a always evolving panorama. So these sources are sufficient to convey you in control however in no way exhaustive. There shall be extra to find and be taught as your corporation grows on-line.
5.2. Be taught digital advertising and marketing methods
There’s a various fare of well-wrought time-tested digital advertising and marketing methods which have confirmed to work for ecommerce. The sources listed under gives you a good thought about a few of these.
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Influencer advertising and marketing
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Online marketing
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Referral campaigns
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Conversion charge optimisation
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Personalised campaigns
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Natural advertising and marketing strategies
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Guerilla advertising and marketing
A healthful digital advertising and marketing train would come with a well-thought-out mixture of a few of these methods. Nonetheless, don’t be restricted by these. All the time depart room for innovation in your advertising and marketing brainstorms for that breakthrough concept that creatively addresses your advertising and marketing challenges.
5.3. Outline your target market
The important thing to starting any advertising and marketing exercise is to grasp your viewers. Who’s your goal buyer? What are their preferences prone to be? What are their buying habits like? All such info will inform your buyer persona and additional decide the way you market to them on-line, particularly so with the nice alternatives for personalisation that on-line advertising and marketing affords. The great weblog under will aid you break this down.
5.4. Outline your advertising and marketing targets
Sure measurable end-goals should outline each advertising and marketing train you undertake. The important end-goal, after all, is driving gross sales. However when defining your advertising and marketing targets, you need to get extra particular than that.
The place in your advertising and marketing funnel does the issue lie exactly? Is it a lack of knowledge or a scarcity of conversion? Outline your advertising and marketing targets as particularly as you possibly can to assault the issue head-on with essentially the most refined advertising and marketing technique.
5.5. Draw up a advertising and marketing plan
After getting decided your target market and outlined your advertising and marketing targets, you will have sufficient info to get began on constructing a advertising and marketing plan. Whereas drafting a advertising and marketing plan, you’ll have to make sure vital selections, from figuring out your budgets to crafting your advertising and marketing message. The useful resource under will aid you with this.
5.6. Leverage advertising and marketing automation instruments
The true energy of your digitally reworked enterprise is the discount in human intervention, not only for the menial and repetitive duties in your corporation operations but additionally for advertising and marketing. Quite a lot of advertising and marketing automation instruments exist available in the market at present so that you can select from and implement. In the event you make yours a Shopify retailer, a number of advertising and marketing automation instruments can be found as seamless plugins and apps – be it for creating digital property for advertising and marketing or processes like automated emails and posting. This fashion, a very good a part of your advertising and marketing could be left to run on auto-pilot, day or night time. Take a look at the sources under:
5.7. Enhance customer support and retention
The purpose of getting extra clients doesn’t get served by advertising and marketing alone. As soon as you are taking your corporation on-line, your customer support expectations change considerably. This implies your buyer should be capable of contact help, put in enquiries, self-serve their requests on-line and many others. simply. Furthermore, a web-based enterprise has the flexibility to foretell a few of the issues that clients face, which creates an expectation that they pre-empt these.
For instance, solutions to steadily requested questions must be available to clients. Likewise, troubleshooting guides, consumer manuals, and such self-service mechanisms must be a few clicks away. For instance, many customer support queries could be consolidated and dealt with by a chatbot in your retailer.
Under are a couple of normal suggestions that can assist you get your customer support proper:
- Have a shorter response time on closing inquiries, resolving points, and taking suggestions
- Take the lead in closing the considerations inside 24 hours to 48 hours
- Talk with clients by their most popular channels (emails, calls, and social media platforms)
- Use the reside chat to optimise your on-line retailer
- Streamline and automate customer support by chatbots
- Personalise each help interplay
- Actively take heed to clients to get helpful insights on enterprise operations
Extra sources:
6. Consider and develop
You’ll be able to’t measure how many individuals see your outside hoarding. However you possibly can measure how many individuals reply to your Google Advert to go to your on-line retailer.
If you take your corporation on-line you’ll uncover a sea change in what you possibly can measure, over and above what you already did on your offline enterprise. The big quantity of knowledge that your on-line enterprise can seize have to be put to be just right for you.
So, how do you go about it?
6.1. Establish your KPIs (Key Efficiency Indicators)
6.2. Measure the metrics
6.3. Be taught, iterate, optimise, develop
6.1. Establish your KPIs (Key Efficiency Indicators)
What are the parameters you measure to evaluate the efficiency of your offline enterprise, i.e. your KPIs? As an illustration, the efficiency of a bodily retail retailer could be evaluated utilizing the next indicators:
- Gross sales per sq. foot
- Gross sales per worker
- Gross sales monthly
- In-store footfalls
- Enquiries
- Conversion charge
- Stock turnover charge
- Common transaction worth
- Gross and internet revenue
A few of these KPIs for a web-based retailer mirror those for a bodily retailer. For instance, in-store footfalls could be mirrored by web site site visitors. Likewise, conversion and common transaction worth stay vital however are measured otherwise for a web-based retailer. Nonetheless, since measurement of granular metrics at each stage of the advertising and marketing and gross sales funnel is feasible, there is a superb alternative so as to add many extra, like:
- Natural acquisition site visitors
- Cart abandonment charge
- E mail clickthrough charge
- Impressions
- Attain
- Engagement
And that’s to call only a few. The factor to bear in mind although is that since there’s a metric for all the pieces, you have to outline those which might be key to the efficiency of your corporation. So select an important metrics to evaluate your corporation and never merely self-importance ones.
For instance, your web site site visitors metrics could also be nice. Nonetheless, your conversion charge is vital because the final purpose is extra gross sales. Thus choose essentially the most helpful KPIs to optimise as an alternative of self-importance ones.
Be taught extra:
Subsequent up, how do you measure these metrics?
6.2. Measure the metrics
Google Analytics is a sturdy framework. You can too use Google Tag Supervisor to measure customised KPIs for e-commerce, which could be very useful in analysing your place available in the market. A lot of the knowledge assortment could be arrange conveniently with out having to fiddle with the web site code or logging into the net retailer.
With time you’ll know which methods are working and which are not. Use the recognized KPIs and analytics instruments to reach at helpful insights. Whereas the enterprise targets stay unchanged, measuring the metrics will aid you tweak the plan of motion and implement new methods every time required.
6.3. Be taught, iterate, optimise, develop
With all of the insights you’ve mined from the information obtainable on-line, you possibly can pull the varied levers of your on-line enterprise to iterate. With every iteration, you measure and achieve new insights. This course of repeated over innumerable cycles is the way you optimise to develop your corporation on-line. That is what progress basically seems to be like.
With time, you’ll be taught, unlearn, relearn, meet challenges, uncover new alternatives and broaden your corporation sustainably, means into the longer term.
Internet up your corporation enlargement with Shopify
Making that first transfer to taking your corporation on-line can appear daunting. A major psychological barrier amongst others often is the technical complications concerned in beginning your personal retailer. You might assume a necessity to rent a military of internet builders, content material managers, social media consultants, and digital entrepreneurs to make it occur. Whereas they might nonetheless add worth at some stage, the native options of Shopify and the intuitive simplicity of its consumer interface make it extraordinarily straightforward to get began with a lean crew. This implies your general possession prices are saved disproportionately low whereas increasing your alternatives to scale your corporation on-line by an order of magnitude.
Among the many many offline companies that efficiently took their enterprise on-line with Shopify, under are two case research for inspiration:
Each ecommerce success story has a starting. And Shopify shall be glad that can assist you take off. Whether or not you’re a small and medium enterprise or a full-scale enterprise on the cusp of digital transformation, get began with your 14-day Shopify trial and choose a plan that fits your wants.
FAQs
1. How one can consider if your corporation wants a web-based presence?
Most companies at present want a web-based presence, whether or not or not they really promote on-line. To verify if taking your corporation on-line is a good suggestion:
- verify if your corporation works in a web-based promoting mannequin
- establish your on-line buyer base and how one can cater to it.
- decide your market and product viability.
- verify for long-term sustainability of your corporation if moved on-line
Every of those steps requires deeper delving into. Take a look at the best way to consider the viability of your corporation on-line, for extra info.
2. How a lot does it value to maneuver an offline enterprise to on-line?
Because it relies upon upon particular enterprise wants, there is no such thing as a set value to maneuver an offline enterprise on-line. From internet hosting and web site constructing to safety, transport, on-line fee integration, customer support, advertising and marketing instruments, and extra, a whole lot of components are concerned in figuring out the price of making the transition. With Shopify, the essential plan begins at $29/month after a 14-day free trial.
3. How one can promote your corporation on-line at no cost?
There are a variety of the way to advertise your corporation on-line at no cost. Nonetheless, even when the promotion itself is free, there’s normally some upfront work or funding concerned. Under are a few of the strategies to advertise your corporation on-line at no cost:
- Efficient search engine optimisation
- Natural social media advertising and marketing
- E mail advertising and marketing
- Content material advertising and marketing like blogs and movies
- On-line communities and business boards
