Iris has a very good monitor report with Starbucks promoting. It’s “What’s your identify?” marketing campaign, telling the story of a transgender individual’s identify change, took house Gold at Cannes final yr and received Channel 4’s Range in Promoting prize.
This new work, “Each desk tells a narrative,” is much less campaigning however nonetheless thought-provoking. It positions Starbucks as an inclusive “third area” the place all are welcome to sit down round and do their very own factor as they drink espresso and make use of the free wi-fi.
Eli Vasiliou, group inventive director at Iris, stated: “Starbucks’ mission is to encourage and nurture the human spirit, one individual, one cup and one neighbourhood at a time. This marketing campaign is not any exception. At each desk, in each retailer, actual life is taking part in out. By way of a cinematic lens, we’ve instructed the small however highly effective story of 1 inspirational lady, forsaking a legacy that demonstrates the emotional punch of inventive storytelling.”
It’s properly accomplished and proper on model, if a bit of bit soppy.
MAA inventive scale: 7
