Situation
This play goals to learn from the identifiable attributes of your finest prospects. The objective right here is to focus your upsell efforts on the accounts which might be most definitely to develop shortly.
Run an evaluation to determine widespread attributes about excessive spend accounts or accounts which might be rising their spend quickly. Then use these attributes to determine lookalike accounts (i.e., the identical dimension or know-how profile) which might be at the moment low-spend prospects. Alternatively, you should use ZoomInfo’s record import and lookalikes options to streamline the evaluation and identification of widespread attributes and lookalikes.
Triggers
- Low-spend accounts with attributes much like the high-spend account record.
Actions
- Provoke an electronic mail sequence to the lookalike accounts.
