Microsoft Promoting Responsive Search Adverts migration deadline prolonged by 5 months to 1 February 2023

Actioning on direct suggestions continues to be our precedence at Microsoft Promoting, particularly as we attempt to assist you throughout these unpredictable instances when it’s possible you’ll end up coping with fixed change from macroeconomic circumstances, the evolution of the digital panorama, and extra. We’ve taken motion to make it simpler so that you can act on an vital change for our platform. For these of you who’ve already migrated to Responsive Search Adverts (RSAs), congratulations for future-proofing with us. For many who should still be engaged on the Expanded Textual content Advert to RSA migration, we heard your want for extra time and have prolonged our timeline by a further 5 months.

Now, beginning on 1 February 2023, RSAs would be the solely search advert kind that may be created or edited in customary search campaigns. With the main focus of this migration being that will help you effectively drive a stronger return on funding (ROI), Expanded Textual content Adverts will proceed serving together with RSAs, however we’ll now not assist the power to create new, or edit current, Expanded Textual content Adverts transferring ahead. That is an extension from the beforehand deliberate 29 August 2022 deadline.

We proceed to see a median of 7% conversion price enchancment for advertisers who’ve switched from Expanded Textual content Adverts to RSAs utilizing comparable belongings. If you happen to’ve already accomplished this migration, you’ve taken an vital step to future-proof with Microsoft Promoting, and we hope you’re already experiencing these efficiency advantages. If you happen to’re nonetheless within the migration course of, listed here are the 2 beneficial approaches to start out experiencing these beneficial properties by simply making certain all your advert teams have not less than one RSA:

 

1. Use the Suggestions tab in Microsoft Promoting on-line so as to add AI-generated RSAs based mostly in your current Expanded Textual content Advert asset. You might make the most of the auto-apply suggestions that will help you automate the implementations.





2. If you have already got RSAs arrange in Google Adverts, use the Google Import software to reflect your campaigns and advert teams with a pair clicks in Microsoft Promoting Editor or on-line.

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