Means again within the historical days of the early 2000’s in the course of the first wave of analysis expertise progress a number of platforms emerged that mixed quant methodologies with the then-nascent alternatives for digital qual. Nonetheless, the demand for on-line qualitative (aside from communities) was marginal, so over time, these gamers shifted their focus to primarily quant.
Nonetheless, just a few years in the past that imaginative and prescient of a totally built-in “QualiQuant platform” resurfaced with the acquisition of Decipher by FocusVision, creating a powerful early sign that the expertise supplier sector of the business noticed the potential as nicely. A couple of different gamers labored to include some variations on combining qualitative and quantitative expertise, however the market demand was nonetheless comparatively marginal so we didn’t see a widescale shift to integrating each fashions from most expertise platforms.
Then got here 2020, and digital qual was the best answer to fulfill the necessity.
Since then, we have now seen new motion for platforms working to combine qualitative strategies into their choices, however we have now but to see a major merger of an enterprise quant platform and a full-featured digital qual platform. That’s, till right this moment.
QuestionPro has lengthy been an innovation chief in the case of integrating new strategies and increasing capabilities to fulfill the altering wants of the business, usually prematurely of widespread adoption. They’re persevering with that monitor file by asserting the acquisition of Digsite, one of many vital digital qual platforms that had been profitable previous to 2020.
I’ve lengthy predicted that the following part of consolidation we’d see within the business could be the merger of quant and qual platforms to create actually enterprise-grade options to handle the biggest doable set of analysis points. The QuestionPro/Digsite deal is the primary main deal since 2020 to show the thesis. We totally count on to see extra mergers like this play out within the subsequent two years, however for now, QuestionPro and Digsite would be the take a look at of what a contemporary platform integration can do.
Right here is the press launch for extra context and particulars. Congrats to all for as soon as once more setting the tempo for the remainder of the business!
QuestionPro Acquires Digsite
Built-in with QuestionPro’s analysis platform, Digsite creates new and highly effective capabilities for agile qualitative analysis.
AUSTIN, Tex. (August 25, 2022) — QuestionPro, a world chief in on-line survey and analysis companies, right this moment introduced it has acquired Digsite’s qualitative analysis capabilities and collaborative Insights Platform. With the acquisition, QuestionPro will now supply the Digsite qualitative options alongside its full suite of enterprise-level analysis, survey and buyer expertise software program and companies.
“Actual-time qualitative exploratory analysis has turn out to be a essential a part of evolving manufacturers as they reply to a quickly altering market” stated Vivek Bhaskaran, Founder and CEO of QuestionPro. “It’s now extra essential than ever for manufacturers to have entry to each qualitative and quantitative analysis – and the mixture of QuestionPro and Digsite does simply that.”
Based in 2014, Digsite pioneered social media-style qualitative analysis, providing a non-public and safe market analysis platform for corporations to seize experiences and open-ended suggestions on-line. Digsite Sprints ushered in a brand new period of agile qualitative analysis, the place corporations rapidly realized and iterated on concepts with out the journey and expense of focus teams.
QuestionPro is a world supplier of on-line survey and analysis companies, together with particular platforms for Buyer Expertise, Analysis & Insights, and Worker/Workforce expertise, which might be used and trusted by hundreds of corporations worldwide from startups to the Fortune 500.
The addition of Digsite expands QuestionPro’s Buyer Expertise (CX), Analysis & Insights and Worker Expertise (EX) platforms and creates new and highly effective capabilities for agile two-way conversations with clients. The mixed insights capabilities will present manufacturers with significant insights to optimize merchandise and enhance buyer and worker experiences.
“Digsite’s agile analysis options mixed with QuestionPro’s strong survey and group capabilities imply corporations can seamlessly combine qual+quant analysis,” stated Monika Rogers, CEO of Digsite. “Shoppers can be taught and iterate rapidly, lowering their reliance on outdoors consulting companies.”
About QuestionPro
Based in 2006, QuestionPro is a world supplier of on-line survey and analysis companies that assist corporations make higher choices via information. From free client accounts to strong enterprise-level analysis, we provide instruments for the creation, distribution, and evaluation of surveys. We additionally supply platforms for polling, cell analysis and information visualization. Fortune 100 corporations depend on us to assist unlock insights about clients, staff and {the marketplace}. With workplaces within the US, Mexico, Canada, Germany, the United Arab Emirates and India, we provide clients 24-7 entry to extremely skilled help specialists and engineers. Extra data is offered at www.questionpro.com.
About Digsite
Digsite constructed essentially the most complete exploratory analysis platform available on the market. We empower insights groups to collaboratively be taught and interact with goal shoppers as they construct new merchandise, companies and communications. Digsite expertise and knowledgeable analysis consultants allow groups to iterate between exploration and validation, giving them confidence within the information, in addition to the emotional drivers behind it. Extra data is offered at www.digsite.com.
Media Contact:
John Williams, Scoville PR for QuestionPro & DigSite
jwilliams@scovillepr.com
+1-206-660-5503
