The Nationwide Hockey League’s Boston Bruins set hearts aflutter on TikTok this week by making the most of one participant’s resemblance to a present teen heartthrob.
The Bruins took notice of 1 fan’s remark that defensive participant Jackson Edwards bears greater than a passing resemblance to actor Christopher Briney, who portrays the brooding Conrad in “The Summer time I Turned Fairly.”
The TikTok exhibits Edwards sauntering down a hallway set to a soundtrack of Taylor Swift’s “Mr. Completely Wonderful (Taylor’s Model).” The video is a reference to the Prime Video collection “The Summer time I Turned Fairly,” based mostly on Jenny Han’s novel of the identical title.
@nhlbruins Replying to @emmynadeauu you made me do that. #thesummeriturnedpretty
Keep on prime of popular culture, PR execs — a fan base of teenage women holds simply as a lot energy (maybe extra) as an older demographic.
Listed below are in the present day’s different prime tales:
Inner memo exhibits Meta making ready to section out underperforming workers
A leaked memo from tech large Meta exhibits an government telling managers to establish and weed out “low performers” and workers who’re “coasting.”
In a report for The Data, Sylvia Varnham O’Regan writes that Meta’s VP of Distant Presence and Engineering Maher Saba wrote within the memo that managers ought to “transfer to exit” workers who’re unable to “get on observe.”
From The Data:
In a submit to Meta’s inside messaging system considered by The Data, Saba, who has been with Meta for eight years, advised managers to consider the worth their crew members deliver to Meta. “If a direct report is coasting or a low performer, they don’t seem to be who we’d like; they’re failing this firm,” he mentioned. “As a supervisor, you can not permit somebody to be web impartial or adverse for Meta.”
The memo comes after Meta CEO Mark Zuckerberg not too long ago advised workers on an inside name that “Realistically, there are in all probability a bunch of individuals on the firm who shouldn’t be right here.”
Why it issues: PR execs ought to know by now that each one inside messaging must be handled as exterior messaging. Saba’s memo to workers doesn’t embrace any details about nuanced conditions, like these with psychological well being lodging or workers who’re experiencing burnout. It’s an instance of questionable employer branding, particularly for a tech firm that has confronted scrutiny earlier than for the way it treats its workforce.
MEASURED THOUGHTS
A brand new report from Pinterest reveals the success of the platform’s current ban on weight reduction advertisements.
In July of 2021, the firm introduced it was banning advertisements that targeted on weight reduction and physique shaming. Now, Pinterest says, it’s seeing constructive outcomes from that ban.
“Our evaluation of Pinner habits round wholesome residing and wholesome life revealed that international searches containing the search time period ‘weight reduction’ have decreased by 20% in Could 2022 in comparison with July 2021,” the corporate writes in a information launch.
Sarah Bromma, Pinterest’s head of coverage, writes that the purpose of the transfer was to make the web site a secure and welcoming place for customers.
“(A) yr later, we’re seeing a constructive response from customers, demonstrating the true affect such a coverage can have on on-line behaviors and perceptions,” she says within the launch. “We are going to proceed to assist and defend our customers from dangerous data or content material that doesn’t align with our mission and values.”
New GLAAD report provides low scores to social media firms
A brand new report from GLAAD gave failing grades to all the main social media platforms in relation to protections for LGBTQ+ customers.
In a survey, 84% of LGBTQ adults mentioned not sufficient protections are on social media to forestall discrimination, harassment or disinformation, in response to the report. Moreover, 40% of LGBTQ adults, in addition to 49% of transgender and nonbinary folks, don’t really feel welcomed and secure on social media.
Fb, Instagram, YouTube, Twitter and TikTok every scored beneath 50% on GLAAD’s general social media security index, regardless that all the platforms had beforehand dedicated to defending LGBTQ+ customers from on-line hate and harassment.
“At the moment’s political and cultural landscapes show the real-life dangerous results of anti-LGBTQ rhetoric and misinformation on-line,” GLAAD’s President and CEO Sarah Kate Ellis advised NPR. “The hate and harassment, in addition to misinformation and flat-out lies about LGBTQ folks, that go viral on social media are creating real-world risks, from laws that harms our neighborhood to the current threats of violence at Satisfaction gatherings.”
Why it issues: Audiences need firms, particularly tech and social media firms, to “stroll the speak” in relation to commitments on social points. GLAAD’s report reveals that in relation to LGBTQ+ points, these prime social media firms should not doing so. It’s reminder to PR execs that to make commitments stick, it’s important to take motion to again up your guarantees.
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