4 years after the launch of GDPR and one yr after Apple’s App Monitoring Transparency launch, entrepreneurs are nonetheless grappling with the fact of the privacy-first period because it turns the advertising and marketing “greatest practices” of the final decade on its head and exposes a degree of uncertainty.
On this on-demand webinar, BlueConic’s COO and President, Cory Munchbach, was joined by Forrester Analyst and visitor speaker, Stephanie Liu, to debunk 4 myths of client knowledge privateness which are holding entrepreneurs again.
The presentation covers:
- The spectrum of client preferences about their knowledge privateness
- What you possibly can change about your advertising and marketing operation to adapt
- How entrepreneurs use a buyer knowledge platform (CDP) to help a mutual worth alternate between the enterprise and the patron
Entry the recording right here.
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About The Writer
BlueConic, the main pure-play buyer knowledge platform, liberates firms’ first-party knowledge from disparate programs and makes it accessible wherever and at any time when it’s required to remodel buyer relationships and drive enterprise progress. Over 300 firms use BlueConic to unify knowledge into persistent, individual-profiles, after which activate it throughout buyer touchpoints and programs in help of a variety of growth-focused initiatives, together with buyer lifecycle orchestration, modeling and analytics, digital merchandise and experiences, audience-based monetization, and extra.
