By Kelsey Johnson June 21, 2022
Do your followers know you simply revealed one thing new? Now, whenever you publish a podcast, weblog publish, YouTube video, or Etsy product, you’ll be able to ship a notification electronic mail routinely — with no additional work.
Have you ever ever labored over a chunk of content material — whether or not it was a weblog publish, article, podcast, or video — hit publish and… nothing occurred?
It’s much more irritating whenever you speak together with your greatest followers they usually haven’t heard about your new factor as a result of Youtube, Fb, Twitter or others determined your publish shouldn’t present up in your followers’ feeds. These are the individuals who need to know when you have got one thing new to share.
As an alternative, let electronic mail automation do its job: Share your latest content material together with your followers through electronic mail and cease letting social media algorithms determine your destiny.
Now, with Auto E-newsletter, you’ll be able to! An electronic mail is distributed to your viewers everytime you publish one thing to your:
- YouTube channel
- Etsy retailer
- weblog
- podcast
- or something that has an RSS feed
The e-mail that’s despatched could be designed nonetheless you want, and it’ll routinely embody your newest content material.
Need to ship a weekly or month-to-month digest as an alternative? No drawback! Auto E-newsletter does that, too.
How does Auto E-newsletter work?
Auto E-newsletter is an automated electronic mail that will get despatched every time new content material is added to an RSS feed.
What’s an RSS feed? Basically, an RSS feed is an internet web page that features a web site, YouTube channel, or podcast’s content material — up to date in real-time. However this net web page is supposed for computer systems to learn, not people.
So, for instance, whenever you publish a brand new weblog publish, your RSS feed may even replace with the publish content material and details about it just like the title, pictures, and creator.
Associated: Save Time and Improve Productiveness with RSS Feeds
Right here’s how RSS feeds work together with your Auto E-newsletter:
- Test feed. You select how usually to examine for brand spanking new content material (hourly, every day, weekly, month-to-month).
- Ship electronic mail. When one thing new seems — a YouTube video, weblog publish, podcast, Etsy product, and so on. — a brand new electronic mail is distributed routinely.
- Subscribers get new stuff. The e-mail will exit to your subscribers together with your latest content material.
- You do nothing. Yep, that’s proper. You don’t even have to consider it.
Fairly cool, proper?
You possibly can provide weekly and month-to-month digests of your content material with Auto E-newsletter, too. The campaigns will exit on a set schedule with the latest content material from that week.
Plus, any auto e-newsletter could be added to an present marketing campaign. So, say you have got a welcome marketing campaign. Embody an electronic mail together with your latest weblog content material on day 3 with out having to replace it manually.
What’s the good thing about sending automated newsletters together with your new content material?
Perhaps you electronic mail your viewers common newsletters. Or, you have got an superior welcome marketing campaign arrange. And also you’re questioning — why would I add a brand new content material notification into the combination?
Nicely, there are 5 causes to arrange an automatic electronic mail in your content material.
- Get extra views, downloads, and eyes in your content material
- Get extra worth out of your work
- Get an early increase within the algorithms
- Management the connection together with your viewers
- Save time
1. Get extra views, downloads, and eyes in your content material
As of late, advertising and marketing is a seize for individuals’s consideration — even the individuals who know and love your content material are frequently distracted by YouTube strategies, commercials, and pop-up adverts. They count on you to allow them to know whenever you’ve created one thing they could like.
Most individuals gained’t bear in mind to hunt out your new factor.
By remarketing to your present viewers, you have got the most effective likelihood of getting somebody click on via to see your latest video, weblog publish, or podcast. They usually’re additionally the most definitely to devour it.
Don’t overlook, it’s means simpler and extra inexpensive to market to present followers than to introduce your self to somebody utterly new. Auto E-newsletter means that you can just do that.
2. Get extra worth out of your work
Let’s face it — you’re employed exhausting in your content material. It’s time to get extra again from what you set into it.
Don’t rely solely on an algorithm to place the factor you labored exhausting on in entrance of individuals. Similar to you’d promote a YouTube video in your Instagram feed or publish your latest weblog publish on Twitter — it’s time to ship the whole lot out to individuals’s inboxes (with out including one more activity to your to-do listing).
There’s a motive bigger corporations promote their new stuff through Twitter, Instagram, Fb, and electronic mail. As a result of it makes their funding of time go additional.
3. Get an early increase within the algorithms
A giant think about the best way algorithms rank your content material is how many individuals watch, hear, or learn within the hours instantly after you’ve revealed. (“Algorithms” = fancy phrase for computer systems your stuff.)
It’s an actual make-or-break time. And you may increase the algorithm by telling your followers about your new content material first. With a bunch of individuals hopping in your content material early, you’ll be able to truly drive extra consideration and success general when the algorithm decides “sure, that is one thing everybody desires.”
4. Management the connection together with your viewers
Whether or not you create YouTube movies, podcasts, or weblog posts, you’re depending on an algorithm to usher in new viewers. Which is horrifying.
What if the algorithm modifications? What in the event you get banned or dinged due to complicated guidelines? What’s the true danger of relying solely on one platform for your enterprise to succeed?
By creating and rising your electronic mail listing and frequently participating together with your followers, you’ll be able to recapture some management and create a backup plan in your channel.
5. Save time
Auto E-newsletter is totally automated: You set it up as soon as, and it continues to ship your latest stuff perpetually, with no additional work in your half.
For those who wrote a brief electronic mail and included your new weblog or video, it will most likely take a minimum of quarter-hour. That doesn’t sound like an excessive amount of, proper?
Nicely, what in the event you put out two items of content material per week? That’s a minimum of a few hours a month, simply on sending emails alone. That doesn’t embody social media, responding to feedback, or in fact the time you spend creating.
The extra you are able to do to automate duties like this, the extra time you’ll should create, or to clock out early, or spend with your loved ones and buddies.
Okay, you get the overall advantages of this electronic mail automation device. However let’s speak specifics. There are just a few sorts of content material creators who stand to profit probably the most. Anybody with a YouTube channel, a podcast, a weblog, or an Etsy retailer can get plenty of mileage out of Auto E-newsletter.
How one can get extra views in your YouTube channel with an automated e-newsletter
The YouTube algorithm is hard. You possibly can spend days, weeks, and even months recording video, hours modifying, after which click on publish and… nothing. A couple of views however not almost sufficient that will help you go viral.
However there’s a trick. For those who get extra views within the rapid hours after you publish, the algorithm will favor your movies. That’s why it’s simpler for extra standard YouTube channels to have their content material go viral.
So, notify the followers who already like and subscribe to your channel about your new content material! How? With Auto E-newsletter.
Right here’s what they’ll see:
With a pre-built signup web page, it’s simple in your followers to decide into your electronic mail notifications. As soon as they do, you’ll be able to ship them automated emails each time you publish a brand new video, to allow them to watch it immediately.
So what are you ready for? Begin amassing emails and ship YouTube notifications in the present day!
How one can get extra podcast downloads with an automated e-newsletter
Making a podcast is plenty of work. Between discovering company, recording, modifying, and publishing, making a podcast can take hours… days… weeks!
After which it’s dwell and also you simply hope your subscribers hear. However whereas some followers are refreshing their apps every day ready in your latest episode, most aren’t. You normally have to attend for them to return throughout your podcast.
So, ask them to enroll in common notifications. They’ll know what’s in your newest episode and — much like liking and subscribing — quick downloads and listens may help you within the Apple Podcasts algorithm.
As you construct your electronic mail listing, you can even embody adverts in your footer and ship different bulletins. Broaden your podcast’s affect on your enterprise.
How one can get extra weblog visitors with an automated e-newsletter
By far the most typical use for Auto E-newsletter is an automated weblog notification.
Are you sending out common newsletters together with your latest weblog content material? Skip the weekly challenge and automate new notifications as an alternative.
Shortly after you publish your new publish, a notification can exit to your viewers or buyer base.
Or, if you’re extra more likely to ship a weekly or month-to-month e-newsletter, provide a Friday digest as an alternative. Ship out your latest posts routinely, letting individuals know what you’ve revealed.
Right here’s what it might seem like:
An automated e-newsletter is helpful for journalists, bloggers, and enterprise house owners. No want to jot down an electronic mail on prime of your weblog publish — let your unique piece do the speaking.
Exhibit your latest Etsy merchandise with an automated e-newsletter
Received an Etsy retailer? You possibly can let individuals find out about new merchandise in your retailer routinely or weekly, with no additional work.
Arrange an electronic mail to ship routinely whenever you add new merchandise to your retailer.
This highly effective email-on-publish can let you:
- Promote new merchandise sooner
- Alert your greatest followers to merchandise with restricted stock
- Get extra clicks in your retailer (hack the algorithm)
- Save time by selling new merchandise with out additional work
Try this instance of a easy promotion for a brand new product from The Subsequent Gen Artist who makes wood cat collectible figurines.
Simply suppose — a brand new notification to your greatest followers and former prospects each time you add a brand new product. The gross sales potential is big!
3 ways you need to use Auto E-newsletter in the present day
New YouTube video notification
…or weblog publish / podcast. That is one of the simplest ways to get eyes in your content material as quick as potential. Right here’s learn how to set it up.
Step 1: Arrange a web page the place your YouTube followers can signal as much as obtain the notifications. Use this template or any from our touchdown web page template gallery. Ensure you embody a join kind on the web page and tag it with one thing like “youtube-newsletter.” Then publish the web page.
Step 2: Arrange an automated e-newsletter marketing campaign by clicking Campaigns -> Create a marketing campaign -> YouTube e-newsletter. Set the marketing campaign to set off out of your kind tag (e.g. auto-newsletter). Add your YouTube channel within the Test Feed to “hourly.”
Notice: “Hourly” is simply how usually we examine the feed — your emails will simply ship if there’s a brand new video, not hourly.
Step 3: Click on within the electronic mail to design it. Add your YouTube channel to the feed ingredient within the electronic mail and replace the copy with something you’d prefer it to say.
It may be so simple as the under design, or you’ll be able to add your individual brand, colours, social handles, and different design parts:
After getting your electronic mail arrange the way you prefer it, activate the marketing campaign.
Step 4: Begin selling your YouTube e-newsletter in your video, in your channel’s description, and in your About web page. Embody a hyperlink to your join touchdown web page and get followers signed up.
That’s it! With the marketing campaign lively, everyone with this tag will obtain an electronic mail everytime you publish a brand new video to YouTube. No additional work from you.
Weekly content material digest
Do you have got a weblog, YouTube channel, and a podcast however simply need to ship out one weekly e-newsletter? You must create a weekly digest.
A digest has tons of advantages: You’ll be sending common emails to your subscribers with new content material, you’ll get extra web page views, downloads, and YouTube views, and it utterly takes a activity off your plate (writing a weekly e-newsletter).
Right here’s learn how to set it up:
Step 1: Arrange an automated e-newsletter marketing campaign by clicking Campaigns -> Create a marketing campaign -> Weblog E-newsletter. Select a brand new tag (like weekly-digest) then set the marketing campaign to set off from it. Notice: Don’t select a tag you at the moment use.
Add your weblog, YouTube channel, or podcast RSS within the Test Feed. Set it to “Weekly” and select a time and date.
Step 2: Design your electronic mail to incorporate any new content material you set out. Drag the RSS ingredient in to the e-mail for every feed — blogs, YouTube channel, and so on.
Right here’s an instance utilizing the e-mail template “Amelia.”
When the design is ready, activate the marketing campaign.
Step 3: Add the weekly-digest tag to any subscribers who you need to begin receiving this marketing campaign. That would embody a listing or phase of your present subscribers and/or including the tag to a present kind.
That’s it! Your weekly digest will now be despatched with the brand new content material you revealed that week.
Ship month-to-month weblog publish updates after your welcome emails
Do you have got an superior 5-10 step (or extra) welcome marketing campaign arrange? Apprehensive you don’t examine in with subscribers usually sufficient after that?
You possibly can arrange your Auto E-newsletter to ship perpetually after your welcome emails. Plus, you don’t even must construct a brand new automation. Merely drag the feed ingredient into the present marketing campaign.
Step 2: Design your electronic mail to incorporate any new content material you set out. Drag the RSS ingredient in to the e-mail for every feed — blogs, YouTube channel, and so on.
After getting your electronic mail design the way you prefer it, re-activate the marketing campaign. Then, you’ll be sending common emails to your subscribers perpetually, after welcoming them!
How one can arrange your Auto E-newsletter
Able to ship automated emails in your YouTube channel, podcast, weblog, and/or Etsy retailer? Nice! Let’s get began.
We wish your success tales
Auto E-newsletter is included in all AWeber accounts, so set yours up in the present day. Want an account? You possibly can get began without cost.
Inform us the way you used Auto E-newsletter for your enterprise! We will probably be selecting just a few fortunate prospects to function in our YouTube channel, speaking about their success. For those who’ve had success, tell us within the feedback. 👇
