5 Suggestions for Convincing Influencers to Work with Your Model I Traackr

There are various roles that you must grasp in influencer advertising: researcher, knowledge analyst, relationship builder… author. 

The final of those is not any small feat. We’re now in a world the place influencers are taking pitches from many alternative manufacturers, and the competitors is stiff. 

If you happen to’ve accomplished your influencer discovery and vetting course of and at the moment are stressing over how you can write outreach messages, learn on for some greatest practices! 

5 suggestions for writing nice influencer outreach messages

“Make investments as a lot within the preliminary outreach e-mail as you’d should you have been speaking with an influencer who’s already producing hundreds of thousands of {dollars} in gross sales. Which means personalizing the message, calling out an influencer’s posts you loved, or, should you’re a smaller model, having a extra senior worker (or founder) attain out first. Once you care concerning the relationship, they are going to care about creating nice content material.” — Phoebe Kunitomi, CEO and founding father of okko

Give a real praise. 

Typically it may be tempting to only reduce to the chase when writing an outreach message. But it surely’s the personalised particulars that may truly catch somebody’s eye. Spend a while scrolling by the creator’s content material and discover 1 or 2 issues that you simply genuinely like after which incorporate into your message. Did they share an incredible earlier than and after transformation video? Point out why it captured your consideration and inform them that you simply shared it with all your mates.. Did they only share a overview of a product that you simply discovered compelling? Allow them to know that you simply’ve been influenced to go purchase it. 

Analysis model and product affinity. 

Even one of the best written outreach message will flop if it’s despatched to the fallacious viewers. Earlier than reaching out, conduct some key phrase analysis to see if the influencer has affinities to comparable merchandise or manufacturers. Not solely will this aid you make a tailor-made provide/message, it could possibly prevent from spending time on people that aren’t a superb match. For instance, Berenice (@benulus) is a trend influencer who actually cares about sustainability and thrifting, but she’s obtained a number of outreach messages from quick trend manufacturers. 🤔

Which ends up in the following level…

Present that you simply care about what they care about. 

In our latest influencer advertising report, we discovered that 68% of customers are prepared to pay a better worth for a product made by a model that aligns with their values. Equally, increasingly influencers are expressing the need for a deeper reference to manufacturers. Your outreach message may have a greater probability if it highlights a approach that your model is working in the direction of a trigger that the influencer cares about. However, keep in mind that this solely works in case your model is really devoted to that trigger! 

For instance, Beekman 1802 efficiently partnered with VIP influencer, Kat Stickler, who gained her TikTok following from posting humorous and upbeat movies. Beekman 1802 acquired Kat’s consideration as a result of their merchandise are insanely good, but in addition as a result of their mission (kindness) aligned along with her private model.

Play the lengthy (interactive) recreation. 

Within the social media world, consideration is scarce and recognition is made up of tons of micro moments. If you end up making an attempt to get an influencer to companion with you the outreach message is vital, sure, however so is common interplay with their content material. Ensure you are constantly dropping compliments, and leaving likes and (substantive) feedback on their content material. The extra they see your model on their display the extra possible it’s that they’ll be considering studying extra. 

Create an excellent influencer onboarding expertise. 

The final a part of a superb outreach technique is to guarantee that the subsequent step is a clean and well-branded expertise. Influencers are crunched for time! They’re full time content material creators, skilled neighborhood builders, and savvy entrepreneurs. An effective way to make your model stand out is by providing them a properly curated {and professional} expertise. You may obtain this by creating a selected touchdown web page for them to go to, sending them a welcome reward, or making a enjoyable quiz so you’ll be able to study their preferences and character. There are additionally influencer advertising platforms that provide branded onboarding experiences, like Traackr’s Model Studio.