New enterprise appears to have slowed considerably following the flurry of post-pandemic pitches however Publicis has gained greater than its justifiable share over the past couple of years, now touchdown Customary Chartered AOR inventive duties.
The enterprise strikes from Omnicom’s TBWA after an 18-year tenure. Leo Burnett would be the lead Publicis company out of Singapore. Customary Chartered is a considerable financial institution in Asia. The opposite company to pitch was BLKJ Havas in a overview led by R3.
Customary Chartered says: “Following a rigorous pitch course of to nominate a world inventive company, we have now made the choice to award the mandate to Publicis Groupe.
“We’re assured that they would be the proper accomplice to take our narrative to the subsequent degree, by pushing our inventive and digital boundaries.”
Publicis says: “It’s refreshing to be given the chance to work with a model with such a purposeful perception, which was so clearly mirrored in all of the those who we met by way of this course of.”
TBWA says: “We’re extraordinarily pleased with our long-standing relationship with Customary Chartered and TBWA’s function in creating, creating and executing ‘Right here for Good,’ the financial institution’s aspirational model promise, which has been central to Customary Chartered’s enterprise and model transformation for over a decade.”
Regardless of the Covid-induced slowdown in China APAC accounts have gotten ever-more vital to the large company teams and Publicis has a superb file within the area with latest inventive and media account wins.
