Superior Push to Amplify and Improve Push Notification Supply

Push notifications are important now, greater than ever. For shoppers, it’s a supply of receiving important info. Whereas for entrepreneurs, it is a crucial communication instrument to get customers’ consideration and have interaction with customers, even when they aren’t energetic on the app. In response to our newest survey, the quantity of push notifications despatched in Q1 2021 vs. Q1 2022 has elevated by 40%. However right here’s a caveat. 

With the surge in apps out there on the app retailer or play retailer, it has turn into difficult to interact with and retain customers on the app. Including to this impediment is the issue of guaranteeing impressions or supply of push notifications.

Why do Push Notifications fail to get delivered?

Supply failure can happen due to person inactivity, opt-outs, community points, and OS/gadget restrictions. The device-level restrictions ‘kill’ the background processes and prohibit FCM/APNs from delivering a push notification, and are persistent primarily in Chinese language OEMs, together with Xiaomi and Huawei. So regardless of how focused or personalised your marketing campaign, low supply will yield decrease opens and consequently decrease conversions, rendering your efforts futile.

So is there an answer?

Introducing Superior Push by WebEngage

Among the many varied causes for supply failure, one cause we will management and actively enhance upon is OS/gadget degree restrictions. That is the place our 2-step mechanism ensures most impressions for each push notification you ship to your customers.

Step 1 – Increasing the present push notification supply mechanism past FCM and APNs

Our enhanced supply assist for Xiaomi and Huawei push companies helps with simply that within the case the place device-level restrictions forestall supply by FCM (Google’s cloud messaging service).

Step 2 – Going the additional mile, guaranteeing most supply of your push notifications

In case of undelivered push notifications, our system bypasses the standard route (by FCM) and re-attempts supply by our amplification servers.

Supply failure can happen due to person inactivity, opt-outs, community points, and OS/gadget restrictions. The device-level restrictions ‘kill’ the background processes and prohibit FCM/APNs from delivering a push notification, and are persistent primarily in Chinese language OEMs, together with Xiaomi and Huawei. So regardless of how focused or personalised your marketing campaign, low supply will yield decrease opens and consequently decrease conversions, rendering your efforts futile. 

Let’s dive in to know this higher.

The influence of enhanced supply on Push Notifications

Most push notifications are despatched by FCM (Google’s cloud messaging) for Android and thru APNs for iOS gadgets. Integrating Xiaomi and Huawei push companies on the WebEngage dashboard can counter the device-level restrictions to make sure most supply of push notifications. The way in which we provide help to obtain that is easy. For any push marketing campaign, if the choice of enhanced supply is chosen, our system makes an attempt simultaneous supply by FCM and Xiaomi, and/or Huawei. The simultaneous supply try can uplift the supply charge by as much as 30%. Nevertheless, we perceive that spamming the end-user will not be in anybody’s greatest curiosity, so we be certain that regardless of supply makes an attempt by a number of avenues, customers obtain the notification solely as soon as. 

How you can leverage enhanced push supply on the WebEngage dashboard?

We have now an added integration for Xiaomi and Huawei push companies on the WebEngage dashboard. To get began, replace your respective push credentials on the Integrations web page. Check with our developer paperwork on how one can combine Xiaomi and Huawei push companies in your dashboard.

As soon as the combination is full, the choice to pick Xiaomi and Huawei push companies turns into out there on the Viewers tab whereas making a push marketing campaign. 

Analyzing the influence of enhanced push supply

You possibly can view the clicking distribution for every marketing campaign from the distinctive clicks card beneath Overview to get a way of which gadget contributed essentially the most clicks. Usually, the supply of push notifications for OEM gadgets, resembling Huawei and Xiaomi, lies wherever between 30% to 45%.

With our enhanced supply mechanism, supply of push notifications will be amplified wherever between 50% to 75%.

Learn our information base for extra info on the identical.

Augmenting supply with our amplification servers

Apart from increasing gadget assist for Xiaomi and Huawei push companies, our system is consistently operating within the background for push notifications that nonetheless stay undelivered. Our amplification servers try supply for every marketing campaign despatched by the WebEngage dashboard. We comply with a easy mechanism the place our SDK interacts with the server to verify and re-attempt supply to the person’s app.

Consider our amplification servers as a security web, guaranteeing that your push notifications land in your person’s inbox, bypassing FCM or enhanced supply choices for undelivered notifications. It could possibly present upto 30% uplift in clicks and upto 20% uplift in conversions. 

You can analyze the real-time influence of our amplification efforts in your campaigns by the stats highlighted in inexperienced. All you want to do is improve/combine your Android apps with the most recent SDK model, and we’ll handle the remainder!

Wrapping Up

Superior push will help you attain a wider viewers bypassing the problem of a failed supply. We hope you profit from this characteristic and share your suggestions. In case you want extra help, get in contact along with your Buyer Success Supervisor or attain out to product@webengage.com to get began.