As Department’s Senior Product Advertising Supervisor, Amanda Vandiver retains a finger on the heartbeat of the cellular tech trade. She directs product positioning, constructions aggressive differentiation, and ensures buyer wants are met throughout Department’s many product choices. She makes use of her ardour for serving to others and her knack for storytelling (honed by years of theater and improv lessons) to make her work as a product marketer impactful.
Since beginning at Department in 2017, Amanda has been promoted thrice and labored throughout gross sales, advertising and marketing, and product. She even took a chance with one other firm within the cellular area earlier than returning to Department. She attributes her success to a perspective that prioritizes studying at work as the principle type of aim setting and bringing enthusiasm and pleasure to all tasks large and small.
What has your profession path seemed like at Department?
Jan 2017: Gross sales Growth Consultant – Department
Becoming a member of Department for the primary time was so thrilling. I felt actually linked to what Department was doing: serving to apps discover their viewers and develop their enterprise. Department is important to connecting a product to the viewers who’s taken with it, and I used to be captured by that.
Being a Gross sales Growth Consultant (SDR) at Department was one among my favourite work experiences. I used to be the unique SDR when Department began to promote an enterprise answer, and I obtained to construct the playbook. I outlined what being an SDR at Department seems to be like and doubled down on customized, artistic outreach to get within the door with large names in cellular. This led to a promotion to Account Government (AE) in solely six months.
July 2017: Account Government – Department
What I liked most about being an AE was getting a front-row seat to the challenges cellular groups have been trying to overcome and serving to them understand an answer to cellular fragmentation. I’ve fond reminiscences of visiting groups at TouchTunes and Beneath Armour. I additionally loved serving to additional domesticate relationships with cellular specialists by moderating panels at enterprise advertising and marketing occasions throughout North America.
I’ve at all times been a individuals individual, a presenter. It comes naturally to me. As an AE at Department, I honed the power to match others’ vitality, perceive what kind of communication a scenario requires, and alter my messaging to greatest match the atmosphere and stakeholders. That ability has enabled me to do what I really like — current, talk, inform a narrative — in an simply digestible manner.
Jan 2019: Product Advertising Specialist → Supervisor – Department
My transition to product advertising and marketing happened once I seen some enablement items have been lacking and began making them myself. I constructed assets for the broader gross sales workforce, crafted by all the pieces I used to be choosing up from trade occasions, gross sales calls, and my ardour for storytelling. After doing this, I noticed I wanted to discover advertising and marketing much more. It seems that having a gross sales background whereas working in product advertising and marketing is a large asset. My eagerness to tackle the unknown, be resourceful, and hone my craft as a brand new marketer led to a promotion from Specialist to Supervisor.
Sep 2020: Product Advertising Lead – Radar
After virtually two years in product advertising and marketing at Department, I took a chance to steer product advertising and marketing for a smaller firm within the cellular area. I used to be excited to be taught a brand new product suite, see the trade from a brand new perspective, and develop my profession even additional.
Sep 2021: Product Advertising Supervisor → Senior Product Advertising Supervisor – Department
I used to be re-recruited by Department, enticed by what I felt I may nonetheless be taught right here. I dove into what had rapidly develop into a booming product advertising and marketing workforce, and I obtained to carry tangential trade experience and a wider perspective from my time with one other firm again to the Department workforce. Being promoted to Senior Product Advertising Supervisor, simply 5 months after returning to Department, validated my continued development and affect on the group.
What do you like about your job?
Past the truth that I’m repeatedly studying right here and dealing with stellar individuals, my favourite a part of the job is translating one thing complicated right into a digestible format. I would like issues to be relatable, so I really like taking one thing technical or complicated and making it thrilling for others.
How have you ever grown at Department?
I’ve had a front-row seat to so many sides of our enterprise and clients throughout many levels of development and have discovered from each second of it. Department affords help in figuring out the most effective experiences to realize trade experience after which ensures you have got entry to them. I’ve had each alternative to develop as a product marketer, whether or not it’s company-sponsored coaching or attending main trade conferences, talks, and occasions.
In working cross-functionally and fielding requests throughout the group, Department has helped me be taught that the important thing to efficient prioritization is constructing belief in relationships. By way of communication, delivering on commitments, and making individuals really feel heard and understood, I could make robust calls about whether or not or not one thing is price prioritizing.
Department has additionally contributed to my capacity to adapt and thrive in fast-paced, ambiguous environments, which has been extremely useful over the previous few years.
What motivates you?
I really feel most excited when I’m serving to somebody. ultimately, and it’s vital to me that I ship nicely on my commitments . My roles at Department have all had a standard thread of fixing issues and serving to others do their jobs extra successfully.
It’s additionally actually thrilling to see one thing click on for somebody — be it a prospect or a brand new member of the workforce. This area can appear actually complicated, and having the ability to assist somebody attain their “aha” second is extraordinarily fulfilling.
How does Department domesticate a way of belonging for you?
From the highest down, there’s a tradition of at all times having the ability to attain out to anybody you need to discuss to on the group. Nobody is just too busy to present you two minutes and even an hour of their time that will help you be taught or acquire a brand new perspective. Folks consider in making time to assist each other at Department.
What’s the most effective piece of recommendation you’ve obtained in your profession?
Once you set your objectives, bear in mind to additionally set objectives for what you propose to be taught. Once you begin to outline your success based mostly on the way you’re studying and rising, you’ll accomplish much more than a guidelines.
