32 Instagram Story Concepts for Extra Views and Engagement

When you publish an Instagram story, it’s solely up for twenty-four hours… however in web time, that’s lots. Ask any social media supervisor who’s posted one thing by chance: each minute issues.

500 million customers entry Instagram tales every single day. That signifies that Instagram tales are a wonderful alternative for companies (58% of customers say they’re extra involved in a model after seeing them publish a narrative, and tales generate 1 / 4 of the platform’s whole advert revenues) to make some critical money.

Whether or not you’re utilizing Instagram to your firm or simply for enjoyable, tales are a key a part of rising your viewers. Posting a narrative is simple sufficient. However you don’t need viewers to only faucet by your tales—you need them to hit that hyperlink button, reply your ballot, perhaps go to your Instagram store and deal with themselves or take heed to your new track on Spotify.

Listed below are 32 Instagram story concepts you’ll be able to copy to create high-quality, efficient content material that can get you extra views and engagement.

You may discover that your tales are getting extra views, likes and general engagement than your Instagram feed posts are. Some customers solely view Instagram tales and don’t scroll by their feeds in any respect.

To ensure your content material continues to be reaching these folks, you’ll be able to share new posts (or Instagram Reels) to your story — ideally, including one thing like textual content or a sticker to make it extra partaking. There’s loads of “New Put up” stickers that completely sum up that motion.

Supply: @happybudsbrooklyn on Instagram

2. Conceal a brand new publish with a sticker

Much like the above, you need to use a sticker to obscure a photograph that you simply’ve posted or shared to your feed. This creates an intriguing picture that’s tempting to click on on and be taught extra about—like a lift-the-flap e book.

Supply: @gggraphicdesign on Instagram

3. Share UGC with a sticker

Life hack: you don’t even should make your individual content material to publish a cute Instagram story.

UGC, or user-generated content material, is a wealthy supply of partaking content material for manufacturers and creators alike. For instance, a trend blogger that takes pictures in a cool pair of sneakers after which tags the shoe firm has offered UGC for the shoe firm. It solely takes a second for the enterprise to share the publish, and it’s a pleasant change from the polished brand-generated content material that’s often on an organization’s Instagram.

This type of content material doesn’t should be too fairly, both. After a person shared a photograph taken in IKEA Canada’s cafeteria and tagged them, the model reshared the publish with a enjoyable sticker. It’s not the Scandi-cool vibe that IKEA is thought for, however it’s enjoyable and real. It additionally acts as social proof, subtly letting followers know that different customers love Ikea’s meatballs.

Supply: @ikeacanada on Instagram

4. Make a ballot

Asking your followers to vote or state their choice utilizing a ballot is a good way to interact them, and it’s simple with Instagram’s built-in ballot sticker. In case your ballot references a product, you’ll be able to hyperlink to that product in the identical story.

Supply: @cocokind on Instagram

5. Make a quiz about your content material

Take a look at your diehard followers (and get some precious engagement) by utilizing a quiz sticker and asking them questions on your model. It’s a enjoyable manner to your viewers to work together with you as a creator—and answering a query appropriately offers all of us slightly increase of serotonin, proper?

For instance, New York Journal made a quiz about one in every of their function tales: you’d should learn the story as a way to get the solutions. That is an superior approach to encourage followers to learn the function (and hopefully, different posts on the web site, too).

Supply: @nymag on Instagram

6. Say thanks to your followers

With out your followers, you’re simply shouting into the void (which has its place, for positive, however isn’t actually what we’re going for from a social media advertising perspective). Present them some love by saying thank-you by way of your story.

Supply: @muchable.nl on Instagram

7. Share a coupon code and hyperlink

Saving cash is cute, proper? Sharing a coupon code in your Instagram story in addition to a hyperlink on to that product offers followers an extremely simple path to getting a reduction (and also you, an extremely simple path to getting some cash).

Supply: @florianlondonuk on Instagram

8. Share content material that evokes you

Whether or not you’re a enterprise or a creator, chances are high that you simply discover inspiration someplace—from a stroll within the park, from an indie track, a cool vase you as soon as noticed, and many others.

Sharing pictures or movies of issues that make you, you (and make your model, your model) is an efficient approach to talk a real humanity to your followers. You’re not a bot, show it.

This trend model shared pictures from the founder’s journey to the material retailer—it’s attention-grabbing to see the behind-the-scenes and never simply the ultimate product.

Supply: @by.ihuoma on Instagram

Cool Instagram story concepts

9. Share an awesome product photograph with a product hyperlink

Textual content, stickers and emojis have their place, however there’s one thing to be stated for a plain, clear, high-quality photograph. When you have an awesome life-style shot of one in every of your merchandise, think about merely sharing that with a hyperlink to the product. Effortlessness screams cool.

Trace: Fill within the “textual content” subject when including a hyperlink in your Instagram story to exchange the hyperlink. As a substitute of your web site, the tappable sticker can say one thing like “READ THIS,” “LEARN MORE” or “SHOP NOW.”

Supply: @knix on Instagram

10. Share an aesthetic photograph with a tiny tag

Much like the above, sharing a single photograph that’s not so polished will also be tremendous partaking. There’s lots of visible air pollution on Instagram—buttons, notifications, textual content, and many others.—and making a second of peace as customers faucet by.

Including a tiny hyperlink or tag is cool, too. Like a digital The place’s Waldo.

Supply: @savantvision on Instagram

11. Put up your out of workplace message

While you’re happening trip (you deserve it) you’ll be able to let your followers know by way of an Instagram story. It’s a chance to share a extra private facet of your model, and to indicate off a cool trip photograph.

Supply: @mongeyceramics on Instagram

12. Share a photograph from one other Instagram account

It doesn’t at all times should be about you. Sharing content material from different accounts (with correct credit score, after all) lets you present your followers with a extra holistic expertise, and may even foster some good relationships with different creators.

Simply be sure to’re posting content material that aligns with your individual—it ought to make sense within the context of your private model. For instance, this sustainable swimwear firm shared an academic (and uplifting) video concerning the Nice Barrier Reef. It’s consistent with the model’s values and supplies attention-grabbing and constructive content material for his or her followers.

Supply: @ocin on Instagram

13. Use a easy interactive sticker

Completely different interactive stickers require completely different quantities of brainpower (and general effort) to interact with. For instance, a query sticker is high-effort — it includes the person pondering of a solution and typing it out. A ballot is barely decrease, because the person simply has to learn the solutions and faucet one.

A easy emoji response sticker just like the instance beneath is even simpler to work together with. It doesn’t present lots of info to you as a creator, however it’s a enjoyable and almost easy manner to your viewers to interact with you.

Supply: @sadmagazine on Instagram

14. Make a countdown for an occasion

Instagram’s countdown stickers are partaking as a result of they’re dynamic—the clock modifications each second. The countdown additionally generates a way of urgency, encouraging your followers to get excited concerning the occasion.

Supply: @smashtess on Instagram

15. Name out particular prospects

It’s good to ask permission earlier than doing issues like this (some people may not wish to be tagged publicly), however calling out particular prospects helps you create a connection together with your viewers.

This ceramicist tagged the one that ordered a selected piece in a progress photograph, sharing cool behind-the-scenes look into her apply.

Supply: @katpinoceramics on Instagram

Inventive Instagram story concepts

16. Give a sneak peek of a sale or particular occasion

Everybody likes feeling like an insider, and offering your followers with slightly pre-event content material helps to hype them up. This type of story doesn’t should be polished: give your viewers an genuine take a look at what sort of preparation goes into your work.

For instance, this classic retailer proprietor took a video of themselves making posters for an upcoming sale.

Supply: @almahomevintage on Instagram

17. Announce a contest winner

Internet hosting a contest or giveaway on Instagram is a good way to realize followers—however you can even create efficient engagement once you’re asserting the winners.

Posting a contest winner in your tales is nice for 2 causes. First, it could possibly assist notify a contest winner that they’ve received, and second, it helps to show the legitimacy of your contest to your followers. In spite of everything, what number of contests have you ever entered and by no means heard again from?

Non-winners (or people who didn’t enter within the first place) shall be extra prone to enter future contest when they’re reminded that there’s really a winner.

Supply: @chamberlaincoffee on Instagram

18. Share a constructive evaluate

You may promote all you need, however nothing hypes what you are promoting up fairly like a constructive evaluate. Share one in your Instagram story to humbly present your followers how terrific you might be.

Supply: @michellechartrandphotography on Instagram

19. Showcase your craft

Should you work in a artistic trade, you need to use the story sticker to flaunt your abilities. This works finest for those who’ve acquired a while in your palms. (Binging a senseless actuality present? This could be the time to get busy.)

For instance, this artist devoted a while to doodling their followers’ options, creating a very partaking lineup of Instagram tales.

Supply: @vaish.illustrates on Instagram

20. Share progress pictures

Rome wasn’t inbuilt a day, they are saying, and if Romans had Instagram you’ll be able to wager they might have been exhibiting progress pics. Sharing a number of pictures of the identical factor in several phases may be tremendous compelling (like this Porche illustrator’s story).

Supply: @b.a.v.z on Instagram

Instagram story query concepts

21. Ask for followers’ options

Benefit from your follower’s wealth of data and connections by asking them for options. This may be one thing that’s associated to what you are promoting or model (“What scent of candle ought to I make subsequent?”) or one thing private (“Hairdresser suggestions in Chicago?”).

On high of gathering precious perception, this has the added bonus of constructing your followers really feel such as you worth their enter—which, after all, you do.

Supply: @yelpmsp on Instagram

22. Encourage followers to ask questions on your occasion

When you have an occasion arising, in-person or on-line, you’ll be able to generate some buzz by asking your followers if they’ve any questions on it. That is additionally an efficient approach to gauge how effectively you’ve been delivering info (for those who get a number of questions on what time it begins, for instance, you may wish to examine that you simply made that information public within the first place).

Supply: @greyscollective on Instagram

23. Create a selected “ask me something”

“Ask me something” or “AMA” is commonly used when creators ask questions on their Instagram tales.

However such a broad request can yield fewer responses. It’s higher to be particular in your ask. For instance, this artist challenged followers to ask his “Prime 4 Something,” which inspires them to essentially take into consideration a query. (Prime 4 canine breeds? Prime 4 pizza toppings? Prime 4 seasons?)

Supply: @liamdrawsdrag on Instagram

24. Ask for nameless questions or suggestions

Full disclosure: the web is usually a very imply, very indignant place, so be sure to’re in a very good psychological state when embarking on this kind of Instagram story query journey.

By way of the brand new NGL app, you’ll be able to add a query sticker that permits anybody to submit a message anonymously. This may be enjoyable to your followers and may end in some stunning (and brutally trustworthy) suggestions. It’s additionally a chance to your viewers to ask questions with out judgement.

Supply: @eunicechanphoto on Instagram

Instagram story structure concepts

25. Share an aesthetic collage

Not each story you publish has to have an actionable element—the truth is, posting too many tales with polls, query stickers and hyperlinks can get slightly exhausting to your followers.

Break it up by posting a stupendous collage (life-style pictures of your model, for those who like, and even only a few fairly footage out of your digicam roll).

Supply: @tofinosoapco on Instagram

26. Use a photograph modifying app to create a cool structure

There are literally thousands of photograph modifying apps which can be designed particularly for Instagram. The choices may be overwhelming (and costly) however we’ve performed a rundown of the very best instruments for Instagram in a useful dandy weblog publish.

Supply: @articulateproductions on Instagram

27. Collect outdated posts below a brand new theme

Consider this like a fast and soiled Instagram Information — you’ll be able to share a bunch of your previous content material below a brand new theme for a enjoyable, visually compelling story.

For instance, Canada’s Drag Race shared previous pictures of drag queens below the theme of components (Au for a gold look, and many others).

Supply: @canadasdragrace on Instagram

Instagram story design concepts

28. Layer one photograph on high of one other

Through the use of a reasonably background photograph after which selecting one other image out of your cellphone’s album to layer on high of it (do that by discovering the Digicam Roll sticker), you will get a two-in-one look.

This can be a nice approach to share tweets by way of Instagram—it’s rather more attention-grabbing than the screenshot alone.

Supply: @thefilmscritic on Instagram

29. Share an informative graphic

Utilizing Hootsuite’s free Instagram tales templates, you’ll be able to mix pictures and textual content into lovely graphics that talk precious info to your followers (like what’s for breakfast).

Supply: @thebeaulab on Instagram

30. Share a number of tales below one theme

When you have a number of pictures to share, think about sharing them as separate tales as an alternative of constructing a collage. The person expertise is kind of like flipping by a e book—your followers have to show the web page (faucet the display) to search out out what’s subsequent.

This vintage-inspired clothes model confirmed off an outfit that may be worn 4 alternative ways by posting a separate story for every type. They launched the quartet of tales with a canopy, which is a clear approach to ease your followers into the narrative you’re setting up.

Supply: @store.lovefool on Instagram

31. Use an emoji to counsel tapping to the subsequent slide

An emoji or sticker pointing to the appropriate is a useful trace to customers that there’s extra in retailer. This can be a good technique to make use of in case you have lots of info to speak in your tales. It’s higher to share information in small chunks, so your tales don’t get overwhelming.

Supply: @poshmarkcanada on Instagram

32. Share a single photograph with some academic textual content

This is a superb approach to share digestible bits of data together with your followers. It’s easy and clear, so it’s pleasing to the attention. Decide a single photograph and select a couple of sentences to accompany it.

If the message you wish to convey is simply too lengthy, use a number of pictures as separate tales, so the viewer has to faucet by to learn—that’s what Patagonia does on this story.

Supply: @patagonia on Instagram

Schedule Instagram posts, reels and tales, and handle all of your social networks from a single dashboard. Attempt Hootsuite without cost.

Get Began

Simply create, analyze, and schedule Instagram posts, Tales, and Reels with Hootsuite. Save time and get outcomes.