Recipe has gained New York Bakery from Now in a pitch additionally involving Quiet Storm. Now dealt with the enterprise for eight years. New York Bakery claims to be the UK’s main bagel model.
NYB head of selling Christina Honigfort says: “Having met the staff at Recipe, I see ardour, delight in what they do, and an in depth concentrate on actually understanding manufacturers which is the muse for breakthrough technique and artistic. Their enjoyable, artistic and daring methods coupled with an incredible number of expertise starting from technique, artistic to in-house manufacturing and media experience, make them an ideal associate for the New York Bakery Co. model.”
Recipe MD Ali Morgan says: “New York Bakery Co. is an extremely profitable model already. However the staff are relentless of their ambition for development, and we love that. Their ardour and power was palpable and infectious all through the pitch course of and we’re extremely proud to be given the chance to face on the shoulder of giants and play our half in writing the following chapter on this beloved bagel’s model story.”
RECIPE WINS NEW YORK BAKERY Co. ACCOUNT
? The UK’s No.1 bagel model has appointed Recipe as their strategic lead company.
? Recipe gained the enterprise following a aggressive pitch towards incumbent company Now and Quiet Storm.
The New York Bakery Co. is likely one of the prime 50 FMCG meals and drinks manufacturers within the UK.
It has appointed impartial artistic company Recipe to steer and steer the model’s 2023 strategic and artistic path.
Based within the Nineteen Nineties, the bagel model is the flagship model within the UK of the world’s largest bakery firm Grupo Bimbo Ltd. Regardless of being the market main bagel model within the UK, New York Bakery Co. has all the time had a challenger mindset which has been a cornerstone to its success to this point.
Working carefully alongside the model’s different company companions, Recipe has already begun its strategic planning work.
Christina Honigfort, Head of Advertising and marketing New York Bakery Co. mentioned:
“Having met the staff at Recipe, I see ardour, delight in what they do, and an in depth concentrate on actually understanding manufacturers which is the muse for breakthrough technique and artistic. Their enjoyable, artistic and daring methods coupled with an incredible number of expertise starting from technique, artistic to in-house manufacturing and media experience, make them an ideal associate for the New York Bakery Co. model. Having constructed robust relationships with our different companies already, I’m wanting ahead to sharing thrilling new information.”
Ali Morgan, MD at Recipe mentioned:
“New York Bakery Co. is an extremely profitable model already. However the staff are relentless of their ambition for development, and we love that. Their ardour and power was palpable and infectious all through the pitch course of and we’re extremely proud to be given the chance to face on the shoulder of giants and play our half in writing the following chapter on this beloved bagel’s model story.”
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About Recipe www.reci.pe
Recipe is NOT NORMAL. Sorry to shout, nevertheless it’s form of a giant factor for us. Recipe didn’t begin within the regular method, we don’t work within the regular method, and gained’t make regular work, as a result of it by no means works in addition to you’d hope.
Recipe is a prime UK impartial company whose purchasers embrace Coca Cola, P&G, 888 Holdings, Kingsmill, Audible, Amazon Music, Whyte & Mackay, Sky and Channel 4.
So if you wish to stand out, by no means stand for regular. Get in contact at [email protected]
Rea Hajifanis | Advertising and marketing Lead
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