By Kelsey Johnson August 16, 2022
AJ Hoge of The Easy English Present began sending auto newsletters to announce his new movies. Just a few weeks later, he seen twice the viewership on his latest video.
AJ Hoge teaches English to 1.73 million subscribers on YouTube and thru his podcast.
After utilizing AWeber for 15 years for automating his paid course and selling his e-book, he determined to attempt AWeber’s new function, Auto E-newsletter.
He was eager about Auto E-newsletter as a result of he wished to let his e mail subscribers learn about his new movies someplace apart from on YouTube itself, the place it may be exhausting to interrupt via the noise of hundreds of thousands of different movies.
Plus, he wished a method to develop his e mail checklist and hold his subscribers engaged, with out including one other activity to his to-do checklist.
So he arrange an Auto E-newsletter. Right here’s the way it went:
How AJ doubled his YouTube views
Step One:
AJ arrange a sign-up web page, in his AWeber account, the place anybody on YouTube might choose in to obtain his weekly publication.
Step Two:
He arrange an computerized marketing campaign to ship an e mail each Wednesday together with his latest YouTube and podcast episodes. (He additionally set these emails to reach at a selected time for every subscriber, no matter which timezone they’re in.)
Step Three:
He launched all of his current subscribers to his new weekly e mail bulletins:
Step 4:
He promoted his Auto E-newsletter on YouTube:
From 35K to 73K views on only one video
Inside two weeks, AJ was seeing extra views on his new movies. Much more views.
His earlier new movies had been averaging 35-45K views, however after sending auto newsletters, his new video has over 73K views (and rising).
There are just a few causes Auto E-newsletter might have boosted this video’s views a lot:
- The e-mail sends subscribers on to his YouTube channel to look at the video
- Having an e mail from AJ of their inboxes reminds his subscribers about his channel, prompting them to hunt out his latest movies all through the week
- As a result of his new video acquired so many views proper after he launched it on YouTube (because of Auto E-newsletter), YouTube’s algorithm might have been triggered to favor his content material in really helpful sections and search outcomes
Extra YouTube views results in extra e mail subscriber, which results in extra YouTube views. It’s a flywheel of development that may assist any content material creator thrive.
Plus, AJ’s e mail checklist is rising rapidly. He has seen nearly 6,000 new subscribers enroll since he arrange the auto publication touchdown web page only a few weeks in the past.
And the very best half? AJ saved tons of time by automating these emails as an alternative of sending them out manually. Now he can e mail common new content material to subscribers with none additional work. His emails will be going out whilst he’s recording a brand new video, or spending time together with his household.
Three steps to develop your YouTube views and e mail checklist with Auto E-newsletter
1. Publish a web page the place individuals can join your Auto E-newsletter.
Copy the template under or select one from AWeber’s touchdown web page template gallery to start out creating your web page. Replace any textual content or pictures if you’d like.
Then click on into the shape and add a singular new tag underneath “type submission” (not one you already use). E.g. “wednesday-youtube-newsletter”.
Click on “Save and exit” then publish the web page.
2. Arrange Auto E-newsletter to ship when you’ve got new content material (instantly or on a weekly/month-to-month foundation)
In your AWeber menu on the left, click on on “Automations” -> “Campaigns.”
Select “Create a marketing campaign” then “YouTube publication” (or “Weblog publication”). Then give your new marketing campaign a reputation.
Set your marketing campaign to start out when a tag is added. Use the precise tag you added to your touchdown web page type above.
Add your YouTube channel URL to the Feed URL subject (e.g. youtube.com/aweber). AWeber will replace it with the precise feed as proven under. Set the frequency to “Hourly,” “Weekly,” “Month-to-month,” or “Yearly.”
Click on into the message itself to edit it. Click on on the instance feed so as to add your YouTube URL. Modify any feed settings for the variety of movies, format, and many others.
Add your brand and textual content at this level, too.
Preview and check to see what it seems to be like, then click on “Save and exit” then “Activate Marketing campaign.”
3. Promote your sign-up web page to your present YouTube viewers and on social media
Add your sign-up web page to your social media bio, market it in posts, movies, and tales, and be sure you embody a hyperlink to it in your YouTube homepage, “about” web page, video descriptions, and finish screens should you use them.
Bonus: If in case you have an current checklist of e mail subscribers, ship your weekly digest to them, too. Simply add the identical tag out of your touchdown web page and marketing campaign to any subscribers you wish to obtain these emails after you activate the marketing campaign. (They gained’t obtain it should you add the tag earlier than activating the marketing campaign.)
Wish to get the identical outcomes that AJ acquired from his Auto E-newsletter?
Prepared for extra YouTube views, extra e mail subscribers, and extra free time? Create an Auto E-newsletter at present, obtainable on all AWeber plans. Join a free account at present. Need assistance together with your auto publication? Contact our help group.
