New attire manufacturing is a number one contributor to international warming and air pollution, requiring as a lot as 2,000 gallons of water to make a single pair of denims. Shopping for secondhand reduces the environmental impression of clothes by 75 p.c. Enter Thrilling, a platform devoted to secondhand and classic boutiques with the objective of creating buying extra thrilling, fashionable, and above all, accessible. Thrilling’s ceo and co-founder, Shilla Kim-Parker, sat down with Adweek throughout Commerce Week to discover why it is crucial on the trade degree to advertise eco-friendly clothes, to know e-commerce versus wholesale, and why buying classic ought to change into a extra acquainted a part of anybody’s buying expertise.
