Commenting on the initiative, The Shoe Surgeon, explains: “Partnering with Heineken® for his or her new beer was a enjoyable problem. We each share a ardour for innovation and pushing boundaries and created a design to mirror that. The shoe not solely embodies the vitality of Heineken® Silver however actually carries it. I can’t say I’ve ever designed a sneaker that incorporates precise beer earlier than.”
“At Heineken®, now we have all the time embraced change. The launch of Heineken® Silver is testomony to this, and the limited-edition Heinekicks are a manifestation of Heineken®’s fixed pursuit of innovation. The Shoe Surgeon’s imaginative and prescient of “Strolling on Beer” doesn’t simply current a brand new technique to benefit from the Unexpectedly Clean Heineken® Silver expertise; it sends the message that an open thoughts is the important thing to seizing life’s prospects. We’re thrilled to be bringing Heinekicks to Singapore and we hope this conjures up shoppers to embrace contemporary views and spark new connections,” concludes Gerald Yeo, Advertising Director at Asia Pacific Breweries Singapore.
Out of the 32 pairs of Heinekicks the model created following the launch of its Silver lager, seven are scheduled to drop in Singapore within the fourth quarter of 2022.
Credit:
Shopper: Heineken
International Senior Director Heineken® Model: Bram Westenbrink
Heineken® APAC Model Director: Rajeev Sathyesh
International Communication Director Heineken® Model: Daniela Iebba
International Communication Supervisor Heineken® Model: Tanya Lubis
Heineken® International Digital Improvement Supervisor: Pearly Lim Mei Sze
Senior Model Supervisor Heineken® Vietnam: Nguyen Ngoc Han
Heineken® International PR Lead: Jonathan O’Lone
Companies: Le Pub // BBH Singapore
International Chief Inventive Officer Publicis WW: Bruno Bertelli
BBH Singapore Inventive staff
Chief Inventive Officer: Sascha Kuntze
Group Inventive Administrators: Gaston Soto, Nikhil Panjwani
Affiliate Inventive Administrators: Adeline Siow, Kenneth Foo
Le Pub International Inventive Crew
Govt Inventive Director: Cyril Louis
Worldwide Coordination Inventive Director: Man Lewis
Affiliate Inventive Director Publicis Italy: Livio Gerosa
BBH Singapore Account staff
Enterprise Director: Manavi Sharma
Account Director: Andy Norris
Account Supervisor: Crystal Lavatory
Le Pub International Account Crew
Basic Supervisor Publicis Italy: David Pagnoni
International Senior Account Director: Francesca Baldrighi
Strategists
BBH Technique Crew: Tom Hargreaves, Gwen Lee
Le Pub International Technique Director: James Moore
BBH Singapore Manufacturing
Head of Manufacturing: Wendi Chong
Head of Operations: Eddie Jackson
Digital Imaging: Sally Liu
3D Manufacturing Companion: Pleid St.
Digital Senior Artwork Director: Nico Tangara
Design & Shoe Manufacturing Companion: The Shoe Surgeon
