In 2021, e-mail stays a strong instrument for the whole lot from e-mail advertising and marketing to inner communications. However the stakes are larger.
With the world going distant, emails play an enormous position in holding clients, employees, and nearly everybody else related and engaged. That’s the place an HTML e-mail template may also help.
Stripo presents over 700 prebuilt e-mail templates for any goal
On this put up, we’ll break down the highest 8 causes to make use of an HTML E-mail Template in 2021.
What’s an HTML e-mail template?
An HTML e-mail template is an HTML file. It outlines the construction of an e-mail itself and the order of content material components within the e-mail.
HTML e-mail template lets you add photos, movies, and different visible components to emails. It lets you add CSS kinds to texts and different components of the e-mail.
Its greatest trait is reusability. Working with them requires no coding abilities.
8 causes to make use of an HTML e-mail template
1. Readability and effectivity
The most effective factor about an HTML e-mail template is that it provides your content material a transparent and constant construction and circulate. Utilizing rows and dividers you possibly can break up and arrange giant chunks of textual content or show data with containers, infographics, tables, and charts.
(Supply: E-mail from Contact Monkey)
If you use an HTML e-mail template on your mass emails or inner newsletters, your readers will know precisely how and the place to search out the data they want. They’ll even be much more more likely to have interaction along with your communications if they will simply discover the important thing factors they’re in search of.
2. E-mail monitoring
When you’ve chosen and customised your e-mail template, you wish to make it possible for the e-mail you ship is definitely being opened and skim. You wish to know that your design resonated along with your readers.
The secret’s to make use of an e-mail service supplier that permits you to monitor and evaluate OR, CTR, CTOR, consumer engagement, NPS, and different metrics.
Essential
Stripo is built-in with over 70 ESPs and e-mail shoppers. All of the emails that you simply construct with Stripo might be exported to an ESP of your alternative in 1 click on.
It’s possible you’ll verify the checklist of Stripo’s integrations.
3. Greater consumer engagement
Except you’ve skilled graphic designers in your e-mail advertising and marketing staff, creating visually interesting HTML emails might be robust. On the identical time, visuals are vital for partaking your readers. In reality, some research present that our brains course of visuals 60 000X quicker than textual content.
With an HTML e-mail template, you should use graphics, colours, backgrounds, and pictures for extra visible engagement.
On prime of that, an HTML e-mail template enables you to create CTAs that actually stand out, with daring fonts, highlights, and CTA buttons. Which means rising your possibilities of sending your recipients to key merchandise and offers, sources, and occasion RSVPs.
(Supply: E-mail from Stripo)
4. Model consistency
A key advantage of an HTML e-mail template is you can simply create content material tailor-made to your model.
HTML e-mail templates allow you to customise your message with colours, logos, and layouts particular to your group.
The secret’s creating an e-mail template that displays the remainder of your model, from the messaging and graphics in your web site to your occasion invitations. The objective is a unified model expertise for anybody receiving your e-mail.
With an e-mail template builder like ContactMonkey, you’ll have the choice to save lots of model colours and rows whereas optimizing your design over time via e-mail monitoring.
With Stripo’s model pointers equipment, you’ll be capable of save and share e-mail design kinds that your staff utilized in earlier emails, together with fonts, CTA buttons, and extra.
Keep model constant throughout all e-mail campaigns
5. Cut back the variety of errors in e-mail structure
When utilizing HTML e-mail templates, you scale back (I’d say, “Get rid of”) the variety of errors in e-mail code.
When you’ve chosen a template, you possibly can edit it within the drag-n-drop e-mail builder without having to cope with the code.
6. Scaling e-mail manufacturing
It’s important to let your teammates construct emails with out the assistance of builders. First, it’s cheaper. Second, the less folks engaged within the course of the quicker you end it.
7. Interactivity
Do you know that interactive and AMP emails have 5.2X occasions larger conversion?
You’ll be able to simply, with no coding abilities, make the most of interactivity in your e-mail advertising and marketing. How?
Some e-mail templates constructed with Stripo already comprise interactive, dynamic, AMP, and real-time content material. Some templates are gamified. You simply need to barely customise them down.
8. It saves time
Above all, the most important advantage of HTML e-mail templates is their means to save lots of you time with out skimping on high quality.
Whether or not you have to ship out your organization e-newsletter or advertising and marketing e-mail blast weekly or month-to-month, your design will all the time be ready. All you’ll have to do is just plug in your up to date content material.
Which means, your recipients can get the data they want extra shortly whereas your e-mail entrepreneurs can deal with delivering correct, partaking, and up-to-date content material. With on a regular basis saved, you possibly can focus extra on bettering your campaigns to repeatedly enhance engagement.
Ultimate ideas
HTML e-mail templates are important for tapping into your viewers’s full potential. Not solely do they make your emails extra fascinating and fascinating to learn, but additionally allow you to monitor, measure, and enhance your content material shortly.
By utilizing HTML e-mail templates, you possibly can take your e-mail advertising and marketing to the subsequent degree and save time doing it
