State of affairs
In case you’re a know-how vendor, a approach to establish good-fit goal prospects is to know which accounts are shopping for out of your opponents. As a substitute of viewing the prospect as a misplaced trigger, use their shopping for patterns as a sign that they’re value pursuing over the long term.
You need to use the perception about their purchases as a approach to angle your pitch to convey the distinctive worth that your product provides and, extra importantly, what the competitors is missing.
Set off
• Detection of an account utilizing competitor know-how
Motion
• Launch a focused e-mail sequence that conveys the higher worth of your product
