The 7 Greatest Influencer Advertising Assets

I am all the time looking out for nice influencer advertising and marketing sources. As a advertising and marketing specialist at an influencer advertising and marketing firm, I spend a very good portion of my day researching for content material to be taught, share, curate, and be part of within the dialog.

Listed below are my prime seven go-to sources for influencer advertising and marketing content material (and different advertising and marketing issues, too):

Season one in every of Traackr’s influencer advertising and marketing podcast, The Quick Traack, is making a reputation for itself as an vital advertising and marketing useful resource within the influencer advertising and marketing area. I’ll admit that I’m clearly biased in loving this podcast…nonetheless the premium visitor listing and well timed, crucial matters mentioned right here legitimately make this essential in your advertising and marketing podcast rotation – particularly for these within the influencer or social media advertising and marketing area. 

Hosts Evy Lyons and Mackenzie Newcomb’s company embrace digital advertising and marketing specialists like, Lauren Thermos (Revlon), Scarlette Tidy (launched campaigns for OLEHENRIKSEN and Fenty Magnificence), Bailey DuMont (Historical Vitamin) and Maria Maddox (AmorePacific). Episode matters embrace: how one can create ambassador applications, how influencer enterprise fashions are altering, questions surrounding how your model can tactfully climate COVID-19, how one can throw a profitable digital influencer occasion, and extra.

Lady in Influencer Advertising is the one finest influencer associated Fb community group to be part of. They’ve an informative podcast with nice company in addition to a number of month-to-month meetups. WIIM is a superb place to be.

MarketingProfs, created and managed by Ann Handley, is a weblog/publication/discussion board/content material machine. Ann is the queen of content material, and she or he’s in nearly each advertising and marketing interview – so, you possibly can see why her advertising and marketing group is effectively trusted! It is all about trendy advertising and marketing practices from the very best specialists round, so anticipate probably the most up-to-date information and content material (and influencer advertising and marketing data).

In case you’re in search of extra info on influencer advertising and marketing, wish to join with like-minded entrepreneurs, or need some good advertising and marketing studying, I hope this listing will discover you! What different sources do you take a look at for influencer advertising and marketing content material?

Enterprise Insider has a big number of matters you possibly can subscribe to while you join their publication. Simply go to their sign-up web page and verify the Influencer Dashboard field to get emails about “what’s new within the enterprise of YouTube, Instagram, and the influencer trade at massive.” I all the time be taught one thing new and entertaining when studying their weekly emails, I’d extremely advocate it!

MarketingProfs, created and managed by Ann Handley, is a weblog/publication/discussion board/content material machine. Ann is the queen of content material, and she or he’s in nearly each advertising and marketing interview – so, you possibly can see why her advertising and marketing group is effectively trusted! It is all about trendy advertising and marketing practices from the very best specialists round, so anticipate probably the most up-to-date information and content material (and influencer advertising and marketing data).

Prime Reporters We Observe 

These are the journalists we glance to on the common as a result of they’re tapped into what’s occurring within the fast-moving influencer and web tradition, typically because it pertains to manufacturers. Go straight to the supply with our prime go-to journalists:

Taylor Lorenz is a know-how reporter for the New York Occasions who primarily covers web tradition. A number of the greatest tales in the previous few years have come from Taylor, who shortly climbed the ranks of journalism– getting her footing at The Each day Beast and The Atlantic earlier than touchdown on the NYT. She writes about prime Youtubers, TikTok tendencies and Influencer information and sometimes breaks the story earlier than anybody else. 

Emma Sandler is one in every of our all-time favourite writers over at Shiny (beforehand at Forbes.) She sometimes covers Magnificence Tendencies however from an web tradition/know-how viewpoint. We extremely advocate studying her articles to see who’s trending within the magnificence trade and what advertising and marketing methods are working for the second.

Alexa Tietjen over at WWD writes style, influencers, know-how and the locations during which they intersect. From web drama to technological development, Alexa covers it. 

TopRank On-line Advertising, headed up by Lee Odden, is understood for his or her modern work in content material advertising and marketing, social advertising and marketing, search engine marketing, and influencer advertising and marketing (amongst different strategic advertising and marketing work). Their weblog is principally a peek contained in the minds of the tremendous good professionals at TopRank. I particularly like that their content material all the time provides actionable insights – which is extraordinarily useful for methods like influencer advertising and marketing.

Unsah is a social/influencer advertising and marketing skilled who shares her to-the-point recommendation for long-term success within the trade. She shares easily-digestible, precious insights via her Instagram @slashed.it, and I’d extremely advocate following her. Hat tip to Geo West of Comfortable Cat, an influencer advertising and marketing company in London.

I hope these prime 7 sources give you some inspiration and knowledge to assist enhance your personal advertising and marketing practices. 

In case you’d like a freshly curated assortment of related influencer advertising and marketing sources and information articles designed to assist entrepreneurs elevate their influencer advertising and marketing program, join Traackr’s weekly Issues of Affect publication.