Juice Plus+ introduced its largest rebrand for the reason that firm’s launch in 1993 and a renewed ambition to turn into the primary plant-based diet model within the direct promoting business. This new model id is designed to draw a youthful, extra numerous viewers with a bolder tone in its brand, images and fonts, and options packaging that may very well be deemed “counter-worthy.”
The corporate is embracing “nature’s colours” in its new visible id, with a brighter colour palette that attracts inspiration from the fruits, veggies and berries which might be vital elements within the merchandise. New Juice Plus+ advertising supplies will even characteristic a extra trendy tone of voice that aligns effectively with the corporate’s relaunch of its social media accounts.
“The aggressive surroundings has modified so it’s time to reintroduce Juice Plus+ to the world,” mentioned Sasha Laman, Vice President of International Advertising and marketing at Juice Plus+. “We would like folks to know we’re right here and in reality, we’ve been right here, innovating, for nearly 30 years. We’ve at all times taken benefit of the newest developments in plant-based diet and search for methods to carry our merchandise as near nature as potential. We would like a model that’s stunning sufficient to earn a spot in your kitchen or lavatory. It’s not only a new brand, it’s a whole refresh of our visible id. We’re so excited to encourage wholesome residing world wide with the brand new Juice Plus+ model.”
