As soon as deemed a platform purely for children eager to have enjoyable sharing goofy dance movies, TikTok is now being utilized by many professionals as a robust lead generator. It’s time that realtors open up and discover the potential that TikTok for actual property can have for his or her enterprise.
With over a billion month-to-month lively customers, professionals from all kinds of industries have begun leveraging the app to additional their enterprise attain, and this consists of the true property sector.
So simply how can an actual property agent leverage TikTok and save a major quantity on actual property advertising methods? Listed below are the steps you’ll be able to take as an actual property agent to maximise the alternatives introduced by way of this video-app phenomenon.
New to TikTok?
In case you are fully new to TikTok, you’ll must arrange an account with the app. This can be a fast and simple course of, and like many downloadable apps, you’ll be able to register for an account through the use of your e-mail handle, cellphone quantity, or by way of your Fb or Google profile.
Selecting a Username
As with every extra platform you add to what you are promoting, model continuity is a should. You need your meant viewers to have the ability to discover you simply, and for newcomers to your model to know what you do at first look. Subsequently it’s excellent in the event you can embrace the time period ‘realtor’ or ‘actual property’ in your identify and probably the realm you serve, too.
The advantage of selecting a TikTok username is that, not like another websites and apps, TikTok makes it simple so that you can change your username at a later stage.
As you arrange your profile, you’ll want to embrace a hyperlink to your web site touchdown web page, or different social media channel in the event you choose. TikTok permits customers to put one hyperlink on their profile web page, which followers can straight click on on to be taken to the linked web site. You possibly can additionally arrange a linked touchdown web page that’s particular to TikTok to realize simpler insights as to what number of leads the platform is producing for you.
How Does TikTok Work?
In case you are new to the app, it’s greatest to spend a while familiarizing your self with it earlier than you try to publish something. Like many social media-style platforms, TikTok exhibits you a feed of posts by the accounts you at the moment observe, in addition to some instructed content material primarily based in your pursuits.
The ‘Following’ web page is the one exhibiting content material from the individuals you’re following, whereas the ‘For You’ web page is a feed of content material solutions primarily based in your preferences. Many TikTok customers spend a great deal of time on the ‘For You’ part, because it provides them quick access to a spread of recent supplies, companies, and creators that they might not in any other case have discovered. The best way wherein TikTok introduces its customers to others permits professionals like actual property brokers to seize the eye of recent potential leads and construct a following comparatively shortly.
Leveraging TikTok’s Algorithms
One of many causes that TikTok is such a phenomenon and as precious to actual property brokers as it’s, is because of its ‘For You’ web page’s algorithm-driven, quick-fire feed of video content material.
The content material that seems on a TikTok person’s For You feed is curated utilizing algorithms related to their location, pursuits, search historical past, and the way in which they work together with on-line advertisers. As a result of these metrics decide what content material TikTok feeds to its customers, new customers can create content material that has the potential to succeed in a large viewers and even go viral with no need to pay for promotion or have a big following in place. Leveraging these alternatives can save a major quantity of actual property advertising finances.
Additional Studying: 5 Causes Why TikTok Advertising and marketing Is The Hottest Social Media Pattern For Companies At present
9 Ideas for Actual Property Brokers to Get Began on TikTok
Of all the actual property advertising methods that exist, TikTok is the most recent and doubtlessly essentially the most highly effective. Listed below are our 9 ideas that can assist you crush it and achieve huge publicity for you – and your listings!
1. Think about Niching Down
TikTok’s algorithms and trending patterns make it the right platform to determine a distinct segment inside the true property trade. You possibly can select to deal with particular varieties of purchasers, comparable to For Sale By Proprietor (FSBO) listings. In case you choose to maintain your focused client-base broad, you’ll be able to nonetheless create niched content material comparable to for property flippers, or first-time patrons.
Chances are you’ll discover that you simply organically begin to entice a specific demographic or consumer sort, and this might lead you in a niched path. It could definitely be a great indication of what class of potential consumer you’re most certainly to proceed attracting on the platform. From there, you’ll be able to deal with maximizing that chance additional.
2. Repurpose Content material You’ve Already Made
Relating to making the leap and creating your personal content material, a great place to start out is to think about what content material you have already got that may very well be repurposed.
Presuming that you simply already make video content material in your property listings and add them to different websites comparable to Zillow, Redfin, and even Fb Market for leases, you have already got materials that you can edit to swimsuit TikTok. You possibly can additionally repurpose present content material from different platforms comparable to Instagram or YouTube – any content material that you may edit to make an awesome TikTok video can and needs to be leveraged – half the work is already accomplished, and this may be an effective way to get began.
Usually, property showcase movies are longer than the utmost 3 minutes TikTok restrict. Nonetheless, by modifying totally different sections down, you’ll be able to create a number of TikTok movies that give your viewers bite-size tasters of your property listings.
There are a number of how that you may make your content material considerably extra partaking. For instance, you can use easy transition modifying to separate your movies and invite your viewers to maintain scrolling for the complete image, or you can velocity parts of your video as much as create jam-packed content material. Take a look at the success that TikTok’er @heider_realestate is having fun with, because of her sped-up property movies edited with vibrant music. It’s additionally standard to make use of trending audios on TikTok to make content material extra entertaining.
In keeping with a survey performed by video-makers, Biteable, actual property listings that incorporate video content material obtain as a lot as 403% extra inquiries than these that don’t. Let’s face it, in our extremely digitized world, video content material is important for the expansion of any enterprise that sells a visible product.
Whereas TikTok does enable movies of as much as 3 minutes to be uploaded, it’s price noting that TikTok content material that’s 15 seconds or much less achieves a mean watch time of 90% or extra. So, wherever you’ll be able to, maintain your content material snappy.
Additional Studying: Repurposing Content material: 15 Particular and In style Strategies
3. Get Inventive
Whereas repurposing any present video content material you might have is an effective way to get the ball rolling, it’s notably necessary that your content material on TikTok be extremely partaking to maximise your possibilities of rising an viewers. TikTok content material is famend for being enjoyable, gentle, snappy, and interesting – quick bursts of video that shortly get to the purpose and ship info or messages in an entertaining manner.
You may and may take the time to realize inspiration from at the moment trending content material within the discipline of actual property, though it’s essential that you simply stay as distinctive as attainable, notably in your supply. For instance, many actual property brokers combine up their property itemizing movies with content material that focuses on different features of the trade – be it curb enchantment, decluttering ideas, the way to negotiate a sale, and so forth.
4. It’s OK to be Digicam Shy
In case you are a little bit digital camera shy or discover it tough to speak on digital camera, TikTok is the right platform to get round these points. On TikTok, quirky content material just isn’t solely the norm however is anticipated and loved by its customers.
In case you’re a pure on digital camera, nice – be happy to talk and carry out away. However, in the event you’re rather less assured, there are lots of methods to create partaking content material with out you being below the highlight. For instance, many realtors add content material that options the important thing messages in textual content blocks versus talking straight into the digital camera. Relying on the message, the background may characteristic property photographs or the agent doing a trending dance – on TikTok, just about something goes. You can too shoot a video of you pointing to textual content bins after which add them afterward if you edit the content material prepared for add. As quickly as you’re taking the time to observe a wide range of present content material, you will note how diversified it’s, and the concepts will begin to circulation.
5. Maintain it Actual
One of many distinctive issues about TikTok is that its customers anticipate and luxuriate in authenticity over closely curated content material. Which means that you needn’t be a pure performer or speaker, and so on., to do extremely nicely on the platform; you principally have to be keen to let unfastened and have enjoyable. That’s to not say that professionally curated content material bombs on TikTok, nevertheless it sometimes requires a little bit inventive edge to be nicely obtained.
Additional Studying: Instagram for Actual Property: A Full Information for Brokers to Construct Like, Know and Belief
6. Don’t Fear About Enhancing
In case you are new or in any other case inexperienced in modifying video content material – otherwise you merely want to save lots of time – TikTok options in-app video modifying instruments and an accessible audio library to make modifying your content material fast and simple. Options comparable to ‘sew’ and ‘duet’ are notably useful when modifying content material.
The ‘sew’ instrument means that you can clip and embrace scenes from one other TikTok person’s content material in your personal (whereas credit score to the unique creator is retained). The ‘Duet’ instrument allows customers to publish their video side-by-side with one other creator’s video, with each enjoying concurrently within the feed. This could be a useful gizmo for networking by way of enjoyable collaborations whereas creating partaking content material to drive extra leads.
7. Use TikTok Audios
Until you’ve been residing below a rock, you could have possible come throughout TikTok movies that includes customers miming to random audio clips. These audio clips may very well be something from film or TV scripts, music lyrics, or just random sounds.
Some social media platforms, comparable to Fb or Instagram, rely loads much less on audio as part of video content material, however on TikTok, it will be important and anticipated. It’s attainable to add silent content material to TikTok, however the platform has positioned itself as being powerfully pushed by audio, so it might sometimes appear odd.
As well as, as a result of the app is so audio-driven, many particular audios undergo a interval of trending. When an audio clip is trending, you’ll possible hear it a number of occasions from totally different customers in your feed. Many of those trending audios get hundreds of thousands – if not billions – of views each day, very similar to a trending hashtag on Instagram.
8. Leverage TikTok Traits to Drive Your Content material
The TikTok tradition is one among continually evolving traits in audio, humor, type, dancing, and extra. Customers are regularly importing recent content material that includes no matter new development is, nicely, trending!
Discovering a option to embrace no matter is trending into your actual property content material is a wonderful option to develop your viewers additional; you simply should get a little bit inventive. Take this instance of distinguished actual property TikTok’er @texastattooedrealtoer. She humorously incorporates a trending audio to depict the response of a possible purchaser being requested to up their supply on a home.
Examples like this simply go to point out that not each add must be a severe message relating to a list or different enterprise angle. The purpose of leveraging TikTok particularly, is to make use of the character of the platform to broaden the way in which you attain and interact with potential purchasers.
Additional Studying: TikTok Influencer Advertising and marketing: The Fast Jumpstart Information
9. Publish Persistently
Within the large scheme of issues, TikTok remains to be a comparatively new social media platform, and continues to develop quickly. That is largely attributable to its distinctive algorithm-driven content material feed that provides everybody an equal probability of rising an enormous viewers and going viral.
As with every social media channel, it’s pivotal to your success on the platform that you simply publish usually. The great thing about guaranteeing that your TikTok posts are constant is that the app does quite a lot of the give you the results you want with regards to organically rising your attain.
Last Ideas on TikTok for Actual Property Brokers
The distinctive qualities of TikTok make many professionals, comparable to actual property brokers, hesitant to strive it. Its quirky, gentle, and enjoyable content material fame doesn’t instantly strike you as an apparent place to conduct severe enterprise. Nonetheless, there are numerous methods to create skilled content material in an interesting manner that befits the location.
Actual property brokers are shortly studying that there’s huge potential to be leveraged on a web site that allows vital attain. It simply takes a little bit creativeness to craft the precise content material. With over a billion month-to-month lively customers and counting, it’s too large of a possibility to disregard.
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Hero Photograph by Mourizal Zativa on Unsplash
Creator Bio
Jennifer Seene is a contract journalist curious about actual property traits, up and coming neighborhoods, residence renovation & enchancment, and different subjects.
