9 Sponsorship E mail Examples I Love (For Your Inspiration)

After I was working as an in-house marketer, our staff spent months in preparation for a large trade occasion.

Within the run-up to the massive day, one of many largest challenges was discovering sponsors for the present.

Emails went unanswered. Pitches had been ignored. Nothing appeared to click on.

That’s once we put all our artistic instincts into creating the excellent sponsorship emails. And these emails secured optimistic responses, bringing precise sponsors for the present.

In the event you’re struggling to seek out sponsors on your subsequent large present, I’ve been the place you might be. That’s why I’ve curated 9 of the perfect sponsorship e-mail examples that will help you excellent your pitch and bag that sponsorship.

We’ll cowl:

The Greatest Sponsorship Request E mail Examples

Let’s have a look at these 9 wonderful sponsorship e-mail examples and study completely different parts you may emulate. I’ve collected just a few real-life e-mail examples and sponsorship e-mail templates you may customise.

1. WTSFest

Areej AbuAli, the founding father of Ladies in Tech website positioning, hosts the WTSFest yearly. This on-site occasion occurs in a number of places and brings collectively 500+ ladies working within the area of tech website positioning. Areej shared this e-mail she despatched to a possible sponsor excited by contributing to this occasion.

What I Preferred About This Sponsorship E mail

This can be a profitable e-mail due to its brevity. The message opens with a fast elevator pitch for the occasion. Areej will get straight to the purpose and briefly highlights what makes WTSFest a singular alternative for the potential sponsor.

The e-mail takes solely a few sentences to zoom in on the largest worth proposition for sponsors: considered one of a form, with an all-women speaker line-up and attendees. The brochure is a good way to share extra particulars and reply questions/objections with out making the e-mail too wordy.

2. The Wall Avenue Ladies Discussion board

I discovered one other nice sponsorship e-mail instance shared by Saranya Balachandran, the Content material Advertising Lead at Ionixx Applied sciences. Saranya despatched an e-mail exploring the potential of sponsoring an occasion hosted by the Wall Avenue Ladies Discussion board.

On the left, you’ll see the response she obtained from the occasion organizers. This e-mail shares a high-level overview of the occasion and solutions the vital query: what’s in it for sponsors?

What I Preferred About This Sponsorship E mail

The response from the Wall Avenue Ladies Discussion board’s staff was crisp but detailed. It covers all the important thing particulars concerning the occasion: when, what, who, and the place. Plus, sponsors can even take a look at the occasion’s agenda.

Extra importantly, the e-mail particularly highlights the advantages for sponsors. It additionally features a extra complete brochure sharing extra insights that sponsors could be excited by. and I significantly preferred that the message invitations sponsors to get in contact with the occasion co-chairs to debate extra particulars.

3. SaaS Sponsorship

In the event you suppose your potential sponsors are too busy to learn a protracted e-mail or undergo a brochure, then this e-mail generally is a nice template for you. It’s concise and creates curiosity with out making a gift of too many particulars.

What I Preferred About This Sponsorship E mail

This instance works nice if you wish to maintain your message easy and brief. It’s a quick pitch inviting potential sponsors to discover alternatives over a chat. So, the e-mail highlights solely important data sponsors want: what’s the occasion for and what the important thing advantages are.

4. Healthcare Sponsorship

I imagine emails requesting sponsorships ought to have two components:

• What the occasion is about.
• Why sponsors ought to care.

This e-mail template addresses each components properly. It offers you a quick description of the occasion, attendees, and themes to be coated. And it offers you three clear factors of what you get as a sponsor.

What I Preferred About This Sponsorship E mail

I like that this e-mail is definitely scannable and delivers a convincing pitch, even in the event you skim by way of the message. It additionally has a private tone with first-person pronouns and nudges sponsors to discover potentialities for contributing to the present.

5. Huge Occasion Sponsorship

Huge occasions usually embrace sponsors in several tiers with various packages and advantages. In the event you’re focusing on sponsors for a number of ranges/tiers, then this e-mail is nice to provide individuals a fast overview of the occasion. It encourages them to take a look at the brochure or deck and study extra about completely different packages.

What I Preferred About This Sponsorship E mail

In the event you’re doing chilly e-mail outreach to seek out sponsors, you must set some context round who you might be and why you’re reaching out. I like this instance as a result of it begins by establishing credibility for the sender.

The message doesn’t beat across the bush. As a substitute, it takes only a few phrases to emphasise the primary CTA (view sponsorship packages). And it ends by highlighting that it’s a location-specific occasion — an vital element for firms making an attempt to enter this territory or construct their stronghold.

6. Information Analytics Occasion

Whereas most sponsorship request emails rinse and repeat the identical set of advantages, this instance takes a special method. It explains how firms can strengthen their model picture and reinforce their enterprise values by sponsoring the occasion.

The message basically banks on the standard and central theme of the occasion somewhat than highlighting flashy advertising and marketing and comparable perks.

What I Preferred About This Sponsorship E mail

This e-mail positively influences firms to sponsor the occasion by highlighting how each companies are pushed by mutual values. It additionally offers sponsors the promise of interacting with key opinion leaders and potential prospects within the trade.

7. Innovation in Fintech

In the event you’re giving sponsors entry to a distinct segment viewers, it’s finest to steer your sponsorship request with this focus. This instance is fully centered across the fintech vertical and guarantees sponsors nice alternatives to succeed in a distinct segment viewers of pros and companies on this house.

What I Preferred About This Sponsorship E mail

This e-mail can catch sponsors’ consideration with one compelling sentence: Sponsoring this Expo would place your model on the forefront of the fintech revolution. It’s an aspirational alternative—one that will excite manufacturers to discover sponsorship alternatives.

The message additionally highlights all the advantages particularly aimed on the fintech trade. Its targeted messaging stands out from generic pitches.

8. Sustainability Occasion

What in the event you create a sponsorship e-mail the identical method you write a LinkedIn submit? Open with an intriguing hook, contextualize your thought, make the provide, and finish with a mild CTA. I like this instance as a result of it follows this construction and delivers a compelling message with out sounding pushy or too direct.

What I Preferred About This Sponsorship E mail

This e-mail opens with an concept that sponsors might relate to. This opening sentence units the stage for the occasion and attracts readers’ consideration to the remainder of the pitch.

The message doesn’t highlight the identical outdated advantages for sponsors. As a substitute, it focuses on the occasion’s mission and the way sponsors can change into a vital a part of this mission. It additionally sheds mild on the viewers attending the present for sponsors to see if it aligns with their enterprise.

9. Cybersecurity for Enterprises

I’ve additionally discovered that opening your sponsorship emails with an formidable promise generally is a artistic approach to reel individuals in. Give them a view of what they’ll obtain by contributing to your occasion, then share extra particulars about the way you’ll make it occur — like on this instance.

What I Preferred About This Sponsorship E mail

I like how this instance opens with a singular proposition to impress a way of intrigue amongst readers. The messaging additionally speaks from the sponsors’ perspective and highlights what’s in it for them. Plus, it mentions a key profit: positioning every sponsor as a thought chief within the trade.

How you can Write an E mail for Sponsorship

I’ve learn, analyzed, and written dozens of sponsorship emails. Some labored properly, and a few tanked. After evaluating all my experiments with these emails, I’ve narrowed down my finest ideas for writing sponsorship emails.

Emphasize your shared model values.

Excessive-decibel advertising and marketing campaigns received’t impress sponsors. They wish to know the core values of your occasion and the way they align with their model.

I like to recommend highlighting your online business values at first of the e-mail with a private contact. It’s best to present that you simply’ve carried out your analysis about them and perceive their mission. Current these values to resonate extra together with your prospects and nudge them to have a dialog.

One of many largest value-driven advantages you may spotlight for sponsors is that they will get behind a trigger they really imagine in.

This manner, you can even construct long-term partnerships with these sponsors as an alternative of making a transactional relationship for a one-off occasion.

Share particular insights about your viewers.

One other decisive issue for sponsors is understanding who they’ll attain, aka the viewers. You may’t merely write a line or two describing the sort of people attending your present and name it a day. Give sponsors extra context about members and clarify how they will profit from this particular viewers.

This readability in your occasion viewers will add extra worth to your sponsorship proposal. It could make your pitch immediately interesting if the viewers aligns with an organization’s goal market.

Plus, this viewers analysis reveals you’ve put sufficient thought into curating a world-class expertise for a extremely area of interest group of individuals as an alternative of constructing it open for all.

Create a way of exclusivity.

You may enhance the perceived worth of the sponsorship alternative by providing some unique advantages or early entry to your occasion. Construct a way of urgency and hype to make your provide sound extra thrilling to prospects.

For instance, you may present unique rights to host the primary session or early entry to the tickets. This time-bound provide can even fast-track decision-making and encourage sponsors to take the spot earlier than the chance goes away.

Log off with a single call-to-action.

It’s best to conclude your sponsorship request with a transparent CTA highlighting the fast subsequent step. Don’t confuse readers with a number of CTAs, like “let’s talk about extra” and “take a look at our packages.” It’s important to make it simple for them to proceed and study extra about this chance.

Keep in mind to keep away from pushy messaging. It’s important to encourage them to discover the sponsorship packages as an alternative of utilizing promotional phrases.