Ah, Valentine’s Day… The day of affection.
Or, extra precisely, the day of gifting your accomplice, your BFF, your canine, or your self.
Based on The Nationwide Retail Federation, the common American client deliberate to spend $164.76 on presents final 12 months, making up a complete of $21.8 billion in Valentine’s Day spending.
And there’s no purpose why they need to cease this 12 months.
Whether or not you’ve already deliberate a full-on Valentine’s Day advertising technique otherwise you’re nonetheless getting ready your emails, listed here are 9 Valentine’s Day e-mail examples you want to see earlier than the large day.
1. Monki
Many e-commerce manufacturers go all-in on seasonal gross sales round Valentine’s Day in an effort to beat the post-holiday hunch.
However operating a giant sale and providing large reductions to everybody isn’t at all times wanted. Utilizing particular days like it is a nice method to interact your e-mail record and nudge them to take a look at your retailer.
A small low cost can do the convincing right here, as Monki is aware of effectively:
Quite than supply a 5 or 10 % low cost, Monki offers its subscribers 14 % off all the pieces within the spirit of February 14.
Monki’s e-mail is simple very similar to its topic line.
Within the e-mail, the style retailer introduces its one-day-only supply with a pleasant headline: “From us, to u.” The rationale for the low cost? As a result of Monki’s subscribers are its without end crush.
With out throwing a giant sale or inserting plenty of merchandise into the e-mail, the corporate makes use of Valentine’s Day as a chance to respect its prospects with a small low cost.
Monki’s supply doesn’t must get any crazier than this. The corporate is already operating a giant sale, and reminds you on the backside of this e-mail that it’s your final probability to buy that sale:
If the primary name to motion (“save 14%”) hasn’t satisfied you but, the second (“store the final probability sale”) would possibly do the trick.
2. MAC Cosmetics
Valentine’s collections and restricted version merchandise aren’t unusual round this time of 12 months.
However you don’t want a heart-shaped model of every considered one of your merchandise simply to leverage this present day. You should utilize Valentine’s Day to your benefit by curating related merchandise out of your retailer and selling them in an e-mail as MAC Cosmetics does.
The sweetness large makes use of Valentine’s-themed phrases in its topic copy resembling “love” and “crush” so readers can rapidly affiliate the model with this present day.
Its e-mail follows the identical path, as effectively.
The general shade scheme, e-mail design, and duplicate play effectively with Valentine’s Day. In the principle a part of the e-mail, MAC options a number of of its merchandise “stuffed with V-day vibes.”
What MAC does right here is put collectively merchandise with pinkish colours and romantic vibes, and assist them with well-written product descriptions.
Crimson, pink, or white—curate merchandise buyers can affiliate with love and bundle them in a romantic e-mail design. It’s a fast win virtually any e-tailer can apply to their Valentine’s Day emails with minimal effort.
3. Snowe
Valentine’s Day is a business vacation. Because of this many patrons browse on-line to search out the very best presents for his or her companions.
With well-thought-out present guides, you’ll be able to assist overwhelmed buyers uncover wonderful present concepts and promote extra merchandise.
That’s what Snowe aimed for with its current e-mail marketing campaign.
Snowe, a residence necessities firm, naturally focuses on Valentine’s presents for the right evening in.
The corporate’s present information e-mail helps its subscribers discover the best presents for the homebody of their lives primarily based on their pursuits:
The categorization of present concepts makes it straightforward for buyers to skim by the completely different choices within the e-mail and purchase with a number of clicks. (Product pictures assist quicken the decision-making course of, too.)
Snowe’s e-mail is an ideal instance of how one can put collectively a present information for Valentine’s Day with little effort. So make certain to categorize your present concepts by gender, pursuits, character, or funds, and don’t overwhelm buyers with a protracted record of random merchandise.
4. Brooklinen
Whereas Snowe approaches present guides from a extra standard angle, Brooklinen takes the enjoyable path.
In a single e-mail, the model guarantees to unravel all of your gift-buying issues.
Whenever you open the e-mail, you see a single picture—a protracted present information chart that can assist you discover the best present for the best individual.
Brooklinen’s message is evident: irrespective of who you might be searching for, the e-tailer has the right present for them. I notably like how the model turns detrimental conditions into constructive ones. In case your funds is low, or if “they don’t love your again,” why not present your self?
Total, the e-mail reminds you that Valentine’s Day isn’t solely about romantic love or gifting companions, and places a smile in your face. On the backside of the e-mail, Brooklinen does one thing sensible:
In the event you’re nonetheless uncertain what to purchase to your family members otherwise you’re pressed for time, Brooklinen suggests you purchase them an e-gift card that by no means expires. This can be a good addition you’ll be able to insert into any seasonal e-mail to drive extra present card gross sales.
5. Estee Lauder
Whereas Brooklinen chooses a extra refined strategy to selling its present playing cards, Estee Lauder dedicates a complete e-mail to selling them.
Why? As a result of it’s virtually Valentine’s Day, and present playing cards are last-minute buyers’ finest mates.
Nevertheless, relatively than stress out last-minute present buyers, the wonder firm makes a compelling argument:
You could suppose present playing cards are impersonal, however Estee Lauder’s logic is strong: give them a present they select themselves. No must alternate, no frustration.
With three days left to Valentine’s Day, Estee Lauder’s e-mail helps ease your thoughts by explaining why e-gift playing cards make good presents. It’s a zero-risk present concept, and the recipient will certainly get pleasure from what they get—all due to you.
Estee Lauder repairs the dangerous popularity of present playing cards in its Valentine’s Day e-mail, and it’s a copywriting angle you’ll be able to simply replicate whereas driving last-minute purchases in your retailer.
6. Man Crates
Being refined and non-salesy is definitely good, however typically you do must drive urgency to get these last-minute orders.
That’s completely fantastic, supplied you do it in good style, as Man Crates does.
There are not any advertising methods or wordplay right here; only a simple topic line, letting you understand that the corporate’s delivery window for Valentine’s Day orders is quickly closing.
You already don’t have a lot time, so Man Crates is being sincere with you. That is what you see while you open the e-mail:
A humorous e-mail with lighthearted imagery, written in Man Crates’ signature tone of voice.
The copy reads as if a pal is teasing you for procrastinating and gently reminding you that the time for present buying is nearly up. Fortunately, you don’t want to consider what to purchase for the particular man in your life as a result of Man Crates bought you lined.
In contrast to many manufacturers that push you with pretend urgency or guilt-tripping, Man Crates takes a humorous strategy in its last-minute Valentine’s Day e-mail.
In case your model is something like Man Crates, attempt utilizing humor to focus on the shortage of time earlier than any vacation.
7. DavidsTea
Valentine’s Day isn’t for everyone or each model. Perhaps your merchandise don’t have anything to do with present concepts or your model is daring, at all times difficult the cliches.
Then, comply with DavidsTea’s instance, reclaim Valentine’s Day, and invite your prospects to do the identical.
DavidsTea’s topic line isn’t about your vital different, or how they deserve good presents. It’s all about you, and the way you deserve “l o v e”.
The texture-good topic line makes you surprise what a tea firm has to do together with your deserving of affection. That is what the e-mail seems to be like:
In it, DavidsTea virtually takes a stand in opposition to Valentine’s Day. Whether or not you’re single or not, the model doesn’t care, and it asks you to do the identical.
Valentine’s Day doesn’t should be about loving others, and DavidsTea encourages you to make this present day all about your self—by buying its merchandise. (You additionally discover out that “l o v e” from the topic line is definitely an acronym for its merchandise.)
It’s a novel angle you need to use in your Valentine’s Day emails to face out from comparable manufacturers. It may work particularly effectively for those who’re within the self-care area of interest or not promoting historically giftable merchandise.
8. Poo Pourri
If you could find the best angle, it’s virtually by no means too late to make use of a big day to your benefit.
Poo Pourri hops on the self-love bandwagon with its emails however it does that solely after Valentine’s Day.
Despatched on February 15, Poo Pourri’s e-mail asks for those who bought the Valentine’s presents you have been hoping for. The topic line makes you surprise what’s within the e-mail and also you open it instantly.
Much like DavidsTea, Poo Pourri makes this present day all about self-love and invitations you to “deal with your self” whether or not or not you bought any presents the day earlier than.
Figuring out that the start of yearly is hard—with unfulfilled resolutions and half-new habits—Poo Pourri asks you to take a break and take into consideration your self for a second. Plus, the $5 low cost is there to make issues simpler for you.
Keep in mind that Poo Pourri’s fundamental merchandise are rest room sprays. Even so, the model can leverage Valentine’s Day to drive product gross sales with a inventive angle. If it really works for Poo Pourri, it could give you the results you want too.
9. Brandless
Not all Valentine’s Day emails should be about gross sales, presents, or promotions.
In the event you haven’t deliberate any particular advertising campaigns for this present day, however nonetheless need to profit from the event, Brandless has the right concept for you.
At first look, it seems to be identical to some other advertising e-mail despatched round these weeks. The topic line certainly matches the Valentine’s theme, however the e-mail isn’t typical:
Quite than speak about romantic love or self-care, the corporate focuses on the find it irresistible will get from its prospects and the media. The remainder of the e-mail options Brandless’s current media mentions, in addition to a number of buyer testimonials.
The article’s screenshots (together with the media firms’ logos) and the evaluations (together with prospects’ social handles) are genuine and credible.
It’s an excellent social proof e-mail that Brandless matches into the Valentine’s Day theme. There’s no onerous promoting or pushy product promotion right here. If this present day is about sharing love, that’s precisely what the corporate is doing.
In the event you’ve been gathering evaluations in your website, or on exterior platforms like Trustpilot, Valentine’s Day is the right excuse to indicate the love your model has been getting.
You could not break your gross sales report on this present day, however you’ll plant the thought of shopping for your merchandise in subscribers’ minds.
Conclusion
Whether or not you’re planning to go all-in or take it straightforward this Valentine’s Day, these 9 inventive examples ought to assist encourage your emails for the large day.
Not all concepts work for all manufacturers, however discover the closest ones to your voice and take a look at them out this 12 months.
They’ll aid you interact your e-mail record, exhibit social proof, promote extra merchandise, and rather more.
