With Halloween, Cyber Week, and pre-holiday present purchasing, fall means a high-revenue season (and a busy few months) for e-commerce entrepreneurs.
Whereas entrepreneurs have lots to work with in fall, they typically have little time and inspiration.
As a result of fall is chock full of ecommerce holidays — and consumers shall be purchasing.
That’s why I put collectively the 9 greatest fall electronic mail examples I’ve seen and divided them into themes you need to use this yr and past.
Whether or not you’re in search of fall e-newsletter design concepts, a recent, new tackle Halloween, or find out how to put together for Christmas, this publish is for you.
The 9 Finest Fall E mail Examples
Theme 1: Colours of Fall
Nothing screams fall like yellows, oranges, and browns. Utilizing fall colours in your emails is a no brainer, however two manufacturers transcend e-newsletter design and cleverly make fall colours entrance and heart of its emails.
Let’s see how.
1. J.Crew
If you happen to’re in an trade with seasonal stock, akin to vogue, you seemingly have merchandise with fall colours and patterns. By curating these merchandise in a easy electronic mail, as J.Crew does, you may revive the autumn vibe with out a lot effort.
Accompanied by the topic line, “In a fall temper…,” J.Crew’s electronic mail begins by itemizing three issues you may simply affiliate with fall:
When you study the place J.Crew will get its inspiration from you see the corporate’s merchandise from a fall colour palette within the the rest of the e-mail:
J.Crew’s promotional electronic mail is visually interesting because it’s season-appropriate. Along with the aesthetically pleasing use of fall colours, J.Crew’s electronic mail efficiently shows the corporate’s new arrivals with out taking on a lot area or needing many clicks.
With minimal copy, colourful product images, and two call-to-action (CTA) buttons, J.Crew invitations you to take a look at its new arrivals with no distractions.
2. Bobbi Brown
If fall have been a taste, it will, doubtlessly, be pumpkin spice.
Utilizing this season’s widespread taste, Bobbi Brown chooses to talk to much more senses in its fall electronic mail:
On this electronic mail, despatched with the topic line “It’s Pumpkin Spice Season,” Bobbi Brown pronounces the arrival of fall whereas selling its warm-toned make-up merchandise.
What’s extra, the corporate recommends just a few merchandise within the electronic mail that you need to use in your fall seems to be:
Bobbi Brown additionally well explains in a single sentence why these merchandise are this season’s should, so that you don’t hesitate to click on by them.
Fall emails don’t essentially imply an all-orange e-newsletter design. Attempt utilizing the autumn colours in your emails and brainstorm how one can tie frequent associations to your merchandise, as these two firms efficiently do.
Theme 2: Halloween
Fall contains many festivities, which translate into a number of advertising and marketing alternatives for e-commerce companies. Though it’s a thriller what this yr’s Halloween will appear like, listed here are two excellent examples that’ll encourage your fall emails in any case.
3. IGK Hair
Halloween is a tricky custom to leverage for a lot of manufacturers, particularly in case your merchandise go nowhere close to spooky or entertaining.
Manufacturers like IGK Hair, then again, discover artistic methods to attach its merchandise to Halloween, even when it’s not the primary affiliation that involves thoughts.
On this electronic mail that carries the topic line “No Methods, Simply Treats.” IGK Hair goals to encourage and educate you with its Halloween content material:
That’s why they characteristic two of 2019’s hottest costume concepts within the electronic mail, together with the merchandise you need to use to realize these seems to be:
Following the e-mail takes you to a weblog publish the place IGK Hair offers you a step-by-step Halloween tutorial, together with hyperlinks to related product pages.
On the backside of the publish, you additionally discover a hyperlink to a video tutorial exhibiting you precisely find out how to get this look:
IGK Hair doesn’t essentially promote costumes, equipment, or spooky issues. But, they discover a option to make themselves related for the season by creating helpful content material round Halloween and implementing product advertising and marketing into it.
The underside line isn’t to shoot a high-production video or begin an organization weblog straight away. It’s discovering the small particulars about your model that may have interaction your electronic mail checklist earlier than and round holidays in fall.
4. Greetabl
Sending a ten % low cost code with a pumpkin-themed electronic mail is one option to do gross sales promotion on Halloween. One other (and a extra memorable) manner is to go the additional mile and add persona to your emails.
Greetabl, a personalised gifting firm, chooses the second path. Final yr, the corporate despatched a Halloween electronic mail with the topic line,
“What do ghosts eat for breakfast? 👻.”
That is how the e-mail preview seems to be:
Because of the query within the topic discipline and the dad joke within the preview, Greetabl makes you marvel what’s inside.
Within the electronic mail, Greetabl runs a Halloween joke contest for its electronic mail checklist and backs it up with a narrative concerning the firm’s hometown. The hyperlink takes you to the corporate’s weblog, the place you may learn extra about this custom and get to know the model higher:
The principles are easy: ship your favourite Halloween joke and get the prospect to win a free present. Even in the event you don’t win, you get a ten % low cost from the corporate.
This can be a sensible Halloween electronic mail as a result of the Greetabl staff exhibits numerous persona by telling a narrative about its Halloween traditions. Along with humanizing its model and gathering user-generated content material, Greetabl engages its electronic mail checklist earlier than the upcoming vacation season.
Whether or not you win the jackpot or not, you get 10 % off your subsequent order—at a time filled with holidays and present purchasing.
Theme 3: Coziness
Does the considered fall make you need to keep indoors, snuggle up with a heat cup of tea and a great e-book? (In these instances, greater than ever.)
Coziness is a superb theme to leverage for e-tailers, particularly for furnishings and decor firms, outerwear manufacturers, bookshops, and such. Listed below are two of my favorites, exhibiting how one can emphasize the coziness theme and evoke the autumn senses in your emails.
5. Mattress Bathtub & Past
The yr 2020 will certainly mark a unique form of festive season, and Mattress Bathtub & Past is effectively conscious of that.
Nonetheless, for manufacturers like Mattress Bathtub & Past, staying inside can simply flip to a bonus when used proper. Examine this electronic mail the corporate despatched with the topic line “Seasonal decor for each room 🍁 🎃 Plus, rating extra with a 20% coupon.”
Discover the subtlety in Mattress Bathtub & Past’s opening line. As a substitute of reminding you to remain indoors (which we’re all beginning to get sick of,) the corporate focuses on staying near residence.
Subsequent, they invite you to brighten for such a vacation season and “create an autumnal oasis,” unsurprisingly, by utilizing its merchandise.
Within the the rest of the e-mail, Mattress Bathtub & Past promotes its seasonally-relevant merchandise by dividing them into classes. But, as a substitute of writing “Store Eating” or “View Decor,” the corporate highlights the worth you’ll get out of every:
What’s extra, clicking any of its CTAs take you to a specifically curated fall store, and never merely to a class web page:
With this fall electronic mail, Mattress Bathtub & Past efficiently makes use of the coziness theme by specializing in what’s good about staying indoors and well recommends related merchandise with curated classes.
6. Bombas
Whereas Mattress Bathtub & Past focuses on how one can benefit from the indoors with its merchandise, Bombas goes all-in with chatting with your 5 senses. This electronic mail, carrying the topic “New Fall Types Are Right here” is a good instance of that:
Crunchy leaves. Sizzling drinks.
You possibly can virtually hear and contact Bombas’ electronic mail. Cleverly, the sock e-tailer saves the perfect for final: comfortable socks.
After this fall-themed, sensible introduction, Bombas promotes its sock bundles, divided by classes:
It’s all about recreating that fall feeling and doesn’t take greater than Bombas’ electronic mail.
Theme 4: Vacation Prep
With the times main as much as Christmas and New Yr, fall is the most important present purchasing season. You possibly can act early and plant the present concepts in your subscribers’ minds and invite them to arrange for the vacations forward along with your fall emails.
Listed below are two methods of doing that.
7. Wool and the Gang
Not all consumers are the identical. Some want planning forward and act early to buy items, whereas others are power last-minute consumers.
This provides e-tailers a tremendous alternative to leverage the months main as much as winter and convert each sorts of individuals into clients.
In October and November, for instance, you may encourage individuals along with your present guides and assist them discover the perfect presents for its family members, identical to Wool and the Gang does:
Once you click on the CTA in Wool and the Gang’s electronic mail, you may browse totally different present choices, categorized by craft, stage, and concepts.
Later in December, the corporate cleverly targets procrastinators with this electronic mail by asking “Final Minute Gifter?” within the topic line:
By including the ingredient of humor, Wool and the Gang offers you a delicate warning: you may nonetheless get your items in time, however it is advisable act quick.
To help this sense of urgency when guests return to your web site, you may create a popup with a countdown timer and inform clients once they can store newest to anticipate its supply earlier than Christmas:
Lastly, when it’s too late to vow supply on time, you may information guests to purchase a present card as a substitute, as Wool and the Gang does:
It solely takes three emails to seize and convert various kinds of present consumers in fall.
8. The White Firm
Even when your merchandise aren’t essentially giftable or Christmas-y, you may nonetheless leverage the vacation theme. In any case, vacation prep doesn’t solely imply present purchasing.
The White Firm, a furnishings and decor e-tailer, needs you to be prepared for the vacations forward. That’s why they ship you this guidelines in October with the topic line “It’s by no means too early! The Christmas prep to do now”:
Quite than goal last-minute consumers, The White Firm focuses on the precise reverse. It’s by no means too early to prepare, and in accordance with the corporate’s guidelines, you’ve gotten lots to atone for.
With this electronic mail, The White Firm creates a vacation purchasing checklist for you, mentioning all of the issues it is advisable put together on your Christmas gatherings. It’s an angle you may simply replicate on your model this season and past.
Theme 5: Black Friday
Talking of which… you may by no means be too ready for Black Friday.
Black Friday is probably going the most important a part of your fall electronic mail technique. You’ve in all probability finished your analysis, learn just a few articles. So, quite than speak about typical Black Friday emails, right this moment, I’ll solely characteristic an impressive instance—one which mockingly fits Black Friday 2020.
9. Shinesty
Despatched two Black Fridays in the past, Shinesty’s sensible electronic mail shortly captured my consideration from the topic line to the top.
Recognized for its wacky tone of voice and humorous emails, the corporate sends this electronic mail with a salient topic line that reads “bare, on the sofa, saving as much as 50%”:
Within the electronic mail, Shinesty presents you two sorts of Black Friday consumers: one who retailers on-line and will get what they need (apparently, whereas being bare)…
…“and rookie consumers who prefer to obtain the Individuals’s Elbow from strangers in strip malls over reductions they may simply get on-line.”
All Shinesty does is to state an apparent reality: If you happen to store on-line, you may keep away from the Black Friday stampede. Nonetheless, the execution is exceptional.
In comparison with tons of of different Black Friday emails you get yearly, Shinesty’s electronic mail is without doubt one of the most noticeable ones, and it’s exhausting to neglect.
Shinesty’s humor is just too daring for many manufacturers, however inviting prospects to your on-line retailer for a safer, extra handy Black Friday expertise is particularly vital this yr.
Conclusion
With all the vacations and actions forward, fall is an thrilling but busy time for e-commerce entrepreneurs.
Irrespective of in the event you’re promoting used vehicles, youngsters’ toys, or males’s garments, strive making use of a few of these themes to your fall emails. It’s the proper season to heat up your electronic mail checklist for Black Friday, Christmas, and the winter forward.
(Is it not fall over there? Try the 9 greatest spring emails I’ve seen, as a substitute.)
