E mail advertising is the lifeblood of a profitable SaaS enterprise.
Why?
Since you, the marketer or proprietor behind stated SaaS enterprise, are the proprietor and operator of your e mail listing — that’s not the case with most different platforms, akin to Fb, Instagram, or Tik Tok, the place algorithmic gatekeepers can restrict your attain on a whim.
You may contact your e mail listing while you need, the way you need, with no matter give you need. They characterize visitors that you would be able to drive wherever you want.
However how do you market to them successfully?
Right here’s our full information to rising, managing, and advertising your e mail listing as a SaaS enterprise.
What’s a SaaS E mail Advertising Technique?
A SaaS e mail advertising technique is an organized plan for successfully rising, managing, and advertising your SaaS enterprise’s e mail listing. It ought to embody techniques like:
- Rising your listing by means of content material upgrades, gated content material affords, lead magnets, and so on.
- Automating a part of the onboarding course of with automated emails
- Segmenting your listing into teams to ship focused messages
- Crafting compelling topic strains and writing partaking content material
- Testing totally different methods and optimizing campaigns for higher outcomes
- Analyzing e mail efficiency utilizing knowledge from platforms like ClickFunnels
- Integrating with different advertising channels, akin to social media, for max attain
These are only a few of the techniques you’ll be able to make use of in your SaaS e mail advertising technique (and we’ll dive into plenty of these in additional element quickly). When applied appropriately, these techniques may also help you construct an engaged and dependable viewers that can drive progress in your SaaS enterprise.
Why is E mail Advertising Essential for SaaS Companies?
As I discussed earlier, an e mail listing represents an viewers that you simply personal and may market to instantly (with out gatekeepers). This makes e mail advertising some of the highly effective instruments in your SaaS enterprise’s arsenal.
In truth, Russell Brunson and lots of different SaaS entrepreneurs declare that you would be able to count on to make your corporation about $1 monthly per subscriber.
The larger your listing, the more cash you make.
Not solely are you able to ship affords and content material to your e mail listing everytime you need, however you too can observe their engagement with it to see what works (and what doesn’t).
E mail is a good way to remain top-of-mind along with your clients and preserve them engaged. Plus, it’s a significant driver of conversions (particularly for SaaS companies).
E mail advertising is likely one of the only methods to develop your SaaS enterprise; if you wish to see actual outcomes along with your campaigns, then investing in an e mail advertising technique is essential.
Confirmed Methods to Develop Your SaaS E mail Advertising Checklist
Earlier than we discuss advertising to your listing, we’re going to share some confirmed methods you should use to construct (should you’re simply beginning out) or develop (should you’ve already bought a listing) your e mail listing.
Content material Upgrades
Content material upgrades are some of the efficient methods to develop your SaaS e mail listing. They’re like lead magnets, however higher — as a substitute of providing a generic freebie, you supply one thing specialised associated to a weblog publish or net web page that somebody is already studying.
Lead Magnets
Lead magnets are freebies that you simply supply in change for an e mail handle. These could be something from a free e-book to a video course or webinar.
Referral Applications
Referral applications work by incentivizing present clients to refer new clients (and accumulate their contact data) in change for rewards like reductions or bonus content material.
Social Media Campaigns
Social media campaigns are a good way to achieve new audiences and accumulate their contact data. Platforms like Fb, Instagram, and Twitter assist you to create posts that hyperlink again to touchdown pages the place folks can enter their e mail addresses. You may run advertisements or construct a following organically that funnels to your e mail listing.
Giveaways
Giveaways are one other nice method to develop your e mail listing. All you must do is supply a prize (normally one thing associated to your corporation) and ask folks to enter their contact data in an effort to be eligible for the drawing.
Influencers
Influencers are social media customers with giant followings who may also help you attain extra folks. You may both pay them to advertise your corporation/giveaway or supply them a fee for every sale they refer.
Webinars
Webinars are a good way to attach along with your viewers and construct relationships. In the course of the webinar, you’ll be able to have interaction folks and accumulate their contact data.
These are only a few of the techniques you should use to develop your SaaS e mail listing. Implementing a number of of those methods offers you an engaged viewers of individuals that you would be able to market to instantly.
If you wish to be taught extra about rising your e mail listing, take a look at our full information over right here.
9 Methods For Profitable SaaS E mail Advertising Campaigns
Now let’s dive into a number of the greatest methods you’ll be able to market your e mail listing as a SaaS enterprise.
1. Create a Cleaning soap Opera Sequence
What do you ship somebody once they first join your e mail listing?
Clearly, you must welcome them and ship what was promised (lead magnet, masterclass, and so on.)… however then you must take them on a journey.
Particularly, a journey to study your model, your software program, and the issues you’re in a position to remedy for them.
How do you do this?
By utilizing a cleaning soap opera sequence.
It is a collection of 5-7 each day emails that observe the normal storytelling arc. Every e mail ought to construct on the one earlier than it and ship compelling content material and free presents that preserve folks engaged.
What story are you telling?
You’re telling the story of your superb shopper — it could be your individual story or a shopper’s story — both approach, the brand new subscriber ought to have the ability to relate and begin to see how your software program can remedy their issues.
You end the e-mail sequence with urgency or shortage to encourage them to sign-up now relatively than later.
This course of is extraordinarily efficient for changing a portion of recent subscribers into clients throughout the first week.
Try the video beneath to see how this works in additional element…
2. E mail Usually
One other vital consider profitable SaaS e mail advertising campaigns is frequency.
Give it some thought…
In relation to e mail advertising, you wish to ship emails usually sufficient that individuals don’t overlook who you might be.
Now we’re going to say one thing controversial right here…
And this comes after years of e mail advertising ourselves…
However there’s actually no such factor as too many emails on the subject of e mail advertising in your SaaS enterprise.
In truth, right here at ClickFunnels, we’ve at all times discovered that the extra we e mail… the more cash we make.
You’re most likely pondering, However received’t plenty of folks get irritated and unsubscribe?
Sure, however that’s a great factor.
Why? As a result of it lets you focus your consideration on the individuals who truly wish to hear from you and want what you’re providing.
Plus, it’s higher in your backside line in the long term.
If somebody isn’t fascinated by what it’s a must to say and goes to unsubscribe anyway, why would you wish to waste your power advertising to them?
It’s higher to only allow them to go and ship extra emails to the people who find themselves truly engaged.
At ClickFunnels, we e mail our viewers each single day and have seen nice outcomes from it (generally a number of instances per day).
If you wish to discover ways to rapidly and simply write emails, take a look at the video beneath.
3. Use Versatile E mail Advertising Software program
E mail advertising is vital, however should you don’t use highly effective and versatile software program from the get-go, issues can rapidly find yourself getting cluttered.
You might need to combine, for example, touchdown web page builders with e mail autoresponders, and different software program akin to webinar and podcasting choices.
Additionally, you would possibly want to make use of totally different software program for various segments of your listing, akin to consumers vs. non-buyers.
Utilizing the proper e mail advertising software program could make all of the distinction in how nicely your campaigns carry out and the way straightforward they’re to arrange.
So…
Meet ClickFunnels!
ClickFunnels e mail advertising software program is simply as versatile and complex as different e mail service suppliers, but it surely ALSO offers you the flexibility to construct web sites, touchdown pages, and gross sales funnels. You may even create and promote on-line programs, construct an eCommerce vein of your website, or craft a membership website and funnel.
That’s not all.
ClickFunnels doubles as an affiliate supervisor, CRM, challenge supervisor, and knowledge analyzer. After we created ClickFunnels 2.0, we set the aim of giving companies all the pieces they should handle, develop, and maintain their on-line presence.
You may attempt us out without cost by clicking right here!
4. Automate Person Onboarding
For SaaS companies, the secret is buyer retention.
To remain afloat — and to extend MRR — you don’t simply have to get new clients, you must preserve paying clients onboard for weeks, months, and years to return.
That’s why onboarding is so vital.
Nonetheless, onboarding could be time-consuming and expensive. That’s why automation is vital.
Whether or not it’s by means of an autoresponder collection or a fastidiously curated e mail sequence, automating your person onboarding course of will prevent hours of guide labor each single month. Plus, it’ll additionally be sure that new clients get the assistance that they want and don’t drop off the wagon earlier than they even get an opportunity to make your software program work for them (particularly should you supply a free trial).
In the course of the onboarding sequence, you’ll wish to embody emails with useful data, akin to:
- Recommendations on find out how to get probably the most out of your software program
- Product tutorials and demos
- Help assets
- FAQs and troubleshooting recommendation
By automating your onboarding course of, you’ll give your corporation a greater likelihood of retaining new clients for longer and guaranteeing that they stick round for the lengthy haul.
As an added bonus, it’ll additionally unencumber your time so you’ll be able to give attention to different vital duties.
5. Leverage Deserted Cart Emails
Though it’s a technique that’s largely in style with eCommerce manufacturers, deserted cart emails may also be used to nice impact with SaaS companies.
Deserted cart emails are a kind of automated e mail sequence that’s despatched when somebody has added an merchandise to their procuring cart however then left the web site with out making a purchase order.
When somebody abandons their cart earlier than they’ve made a purchase order, it’s an ideal alternative so that you can win them again.
You may ship an e mail letting them know that in the event that they don’t full their buy now, they’ll miss out on an unique supply or low cost. You might additionally attempt providing them an prolonged free trial, a money-back assure, or a lower-tier plan.
No matter which tactic you resolve to make use of, deserted cart emails could be a good way to transform leads into clients and enhance your income.
So don’t overlook to leverage this highly effective automated e mail sequence in your SaaS e mail advertising campaigns!
6. Focus On Constructing The Relationship
A pessimist would possibly outline advertising as manipulation.
However nice entrepreneurs perceive that the connection at all times comes earlier than the sale.
That’s why it’s so vital to give attention to constructing relationships along with your subscribers, not simply pushing them towards a sale.
When crafting your emails, as a substitute of launching straight right into a gross sales pitch, take into consideration how one can present worth and begin forming an ongoing relationship with every buyer. You need them to open your emails just because they’re from you… and so they get pleasure from/discover worth in studying them.
The most effective methods to do that is to supply useful recommendation, supply instructional content material, and curate fascinating assets. You may also create buyer success tales or spotlight a optimistic expertise that somebody has had along with your product.
By doing all of this stuff, you’re displaying your clients that you simply care about them as folks — not simply their wallets. That’s how relationships are shaped, and that’s the kind of relationship you need your clients to have with your corporation.
7. Nurture Your Associates
For a lot of SaaS companies (together with ours!), affiliating advertising is likely one of the fundamental methods they unfold the phrase and get new clients.
And you may double down in your e mail advertising efforts to associates to nurture these relationships, giving them the property and motivation they should promote your software program successfully.
Create automated e mail sequences that thank them for signing up, present useful details about find out how to use the associates program, ship promotional property they will use of their campaigns, and allow them to know every time you will have particular affords or reductions accessible.
By nurturing your associates by means of e mail advertising, you’re displaying that you simply actually worth their assist and loyalty, which is a good way to spice up your gross sales and enhance buyer retention.
8. Enable Subscribers to Section Themselves
Though you should use automation to phase your e mail listing, it’s additionally useful to present subscribers the chance to decide on what kind of content material they obtain.
For instance, if somebody is fascinated by sure subjects or product updates, allow them to join a particular e mail listing. It will be sure that they solely obtain emails which might be related and fascinating to them, and it’ll stop them from unsubscribing because of overwhelming inbox muddle.
You may also give subscribers the flexibility to replace their e mail preferences proper within the emails you ship them. This makes it straightforward for folks to remain up-to-date along with your content material, whereas nonetheless guaranteeing that they solely obtain emails which might be related to them.
By giving subscribers the flexibility to phase themselves, you’re constructing a extra engaged listing that might be more likely to open and click on by means of in your emails — resulting in greater conversions and elevated income.
9. Ship to Non-Openers
Once you ship your SaaS e mail advertising campaigns, solely a portion of individuals will open your emails — that’s regular.
However what about all of the individuals who didn’t open?
Is there a method to attempt to reengage them?
Sure! By sending to non-openers, you’ll be able to attain out to these subscribers who haven’t been partaking along with your emails and provides them yet another likelihood to open it.
You are able to do this by creating a brand new automated e mail sequence that goes out a couple of days after the unique one. The content material of those emails could be the identical as the unique (it doesn’t matter since these folks didn’t open them), however the topic strains ought to be totally different.
By sending to non-openers, you’ll be able to reengage these subscribers who could have missed your message the primary time round — serving to you enhance conversions and enhance income from e mail advertising.
Last Ideas
SaaS e mail advertising is important for any software program enterprise that wishes to extend the lifetime worth of its clients.
By leveraging totally different techniques akin to deserted cart emails, nurturing relationships with clients and associates, and offering subscribers with the choice to phase themselves, you’ll be able to be sure that your SaaS e mail advertising campaigns are profitable.
In the end, the important thing to success is knowing your clients and offering them with helpful, fascinating content material — not simply pushing gross sales pitches. With that method in thoughts, you’ll be nicely in your method to reaching larger conversions and better income.
