By Phil Norris January 23, 2024
Sending electronic mail newsletters is widely known as probably the most efficient methods to achieve, interact, and convert your viewers, with over 90% of selling professionals describing electronic mail advertising as a minimum of considerably crucial to enterprise success.
So it’s no shock that the overwhelming majority of manufacturers ship electronic mail campaigns a minimum of as soon as per week:
To maintain your viewers engaged and make your content material memorable, you should select a e-newsletter software program software that makes it straightforward to design lovely, high-engagement emails that land the place you need them to: in the principle inbox.
However with a whole lot of e-newsletter platforms to select from, it’s laborious to know the place to start out.
That’s why we’ve performed the analysis for you and compiled our record of the 9 greatest e-newsletter software program platforms, highlighting their:
- Consumer evaluations
- Key options
- Free performance
- Technical assist
- Pricing
And we’ve even offered sensible suggestions for selecting your superb e-newsletter software program software.
Let’s get into it…
How to decide on the very best electronic mail e-newsletter software program: What to search for
The general greatest electronic mail e-newsletter platform for you will naturally rely by yourself particular necessities. However the overwhelming majority of content material creators, coaches, on-line market sellers, and small companies ought to prioritize instruments that supply the next options:
Excessive electronic mail deliverability
Whenever you ship emails to your folks, household, and colleagues out of your private or enterprise account, you possibly can really feel fairly assured they’ll attain their meant vacation spot.
It is because you’ve obtained a historical past of back-and-forth conversations.
However this might not be the case while you’re sending your e-newsletter, so that you’ll positively need a software that allows excessive electronic mail deliverability.
Many e-newsletter software program platforms shout about their sky-high electronic mail supply, however that doesn’t assure your newsletters will truly be seen.
Why?
As a result of electronic mail supply isn’t the identical as electronic mail deliverability; these six further letters make a complete world of distinction:
- E mail supply is whether or not the receiving mail server accepted the e-mail and delivered it to the mailbox, no matter which folder it lands in.
- E mail deliverability is whether or not the e-mail is positioned within the recipient’s main inbox.
In different phrases, even when a software claims a 99.9% supply fee, your newsletters might nonetheless find yourself in spam, promotions, updates, or another folder that by no means will get checked.
So don’t be swayed by flashy-sounding supply statistics; discover out what they’ll do to maximise your electronic mail deliverability.
As an example:
- Do they require a confirmed opt-in electronic mail? This straightforward affirmation helps forestall individuals from receiving unsolicited newsletters.
- Do they permit individuals utilizing their platform to import a bought electronic mail record? It is a main purple flag that they permit spam to be despatched from their e-newsletter platform.
- Do they adhere to ISP (Web Service Supplier) requirements for managing and sending opt-in electronic mail?
These are just some of the proactive measures that assist e-newsletter platforms obtain sturdy deliverability.
Attempt-before-you-buy capabilities
In the end, the easiest way to know if a platform is best for you is to learn the evaluations and suggestions, ensure that it’s obtained all the precise options, then strive it your self.
For that purpose, you must search for e-newsletter software program instruments that supply a very free plan, not only a limited-time free trial, so you possibly can navigate the assorted options and see if it’s a very good match.
A 14-day trial simply isn’t sufficient to essentially become familiar with a platform.
Straightforward-to-use electronic mail builder
Ideally, you don’t wish to pay builders to code your emails and graphic designers to make them look good — you wish to do it your self (even if you happen to don’t have a ton of technical abilities).
So we suggest prioritizing platforms with user-friendly electronic mail builders, like a drop-and-drop editor for including and arranging your design.
Constructed-in monetization
Not all electronic mail instruments have built-in ecommerce performance.
It is a key consideration, as a result of most individuals don’t begin electronic mail newsletters for the sake of it — they do it to make cash, whether or not via…
…or another tactic.
No matter your monetization technique, ensure that your chosen e-newsletter platform helps it.
Time-saving content material creation instruments
Not everyone seems to be a pure born designer or copywriter.
And even in case you are, it’s nonetheless good to have a serving to hand while you’re feeling just a little uninspired.
That’s why we suggest selecting a e-newsletter platform that options inventive assist instruments like:
- AI writing aids that will help you brainstorm concepts and switch them into participating copy.
- RSS feeds so as to add your most up-to-date posts, podcasts, movies, and merchandise in your emails.
- Options that mean you can make fast updates to each side of your newsletters.
- Constructed-in graphic design instruments like Canva so as to add wealthy pictures to your emails.
Dynamic segmentation
Just about each e-newsletter platform presents some kind of viewers segmentation performance, which lets you reduce and slice your electronic mail record based mostly on shared traits and behaviors.
However to essentially stand out, you need a e-newsletter platform that allows dynamic segmentation.
Conventional segments are static, which suggests a buyer will stay in a phase till you progress them to a brand new one.
In the meantime, dynamic segments replace in actual time based mostly on buyer behaviors.
As an example, think about you run an ecommerce retailer. If a client spends $300 inside three months, they may very well be routinely moved to your dynamic “VIP buyer” phase, so you possibly can ship them focused newsletters encouraging them to purchase much more.
Instruments to develop your viewers
Sadly, electronic mail lists don’t develop by themselves.
You want some method to get individuals to subscribe via touchdown pages, sign-up kinds, and popups.
Don’t have your individual web site?
That’s not essentially an issue, as a result of some electronic mail e-newsletter platforms will host your type or touchdown web page for you.
9 greatest e-newsletter software program platforms
Now let’s take a extra in-depth take a look at every platform…
1 – AWeber
Evaluations
Finest for: All-round e-newsletter performance
AWeber is greatest for individuals searching for an all-round electronic mail e-newsletter platform that does a little bit of all the pieces. Nice for coaches, content material creators, bloggers, affiliate entrepreneurs, and sellers on on-line marketplaces like Etsy.
Key options
- #1 on-line graphic design software, Canva, constructed instantly into the e-mail builder.
- Common theme settings means that you can change fonts, colours, buttons, dividers, and extra from a single management.
- E mail routinely despatched to subscribers the second you publish new blogs, movies, merchandise, and extra.
- RSS feed that may auto-display titles, descriptions, and pictures for revealed content material and merchandise.
- Drag-and-drop electronic mail builder for straightforward e-newsletter customization.
- Signup kinds and touchdown pages to assist develop your e-newsletter record.
- Gross sales pages and a number of cost choices to monetize your e-newsletter.
- Dynamic content material and segmentation allow you to ship customized viewers experiences.
- Net push notifications on all plans allow you to achieve your viewers past the inbox.
- In-house electronic mail deliverability crew with intensive deliverability administration and experience.
- AI writing software to brainstorm concepts and create draft newsletters in seconds.
- Cut up-testing means that you can measure which topic line, preview textual content, message content material, and ship time variants ship the very best outcomes.
Buyer Assist
All AWeber customers — even these on the free plan — can contact the assist crew through stay chat and electronic mail assist, whereas paying clients may also entry cellphone assist.
Free performance
On AWeber’s free plan you possibly can have as much as 500 subscribers and ship as much as 3,000 emails a month. It additionally presents entry to superior instruments, together with a touchdown web page builder, lead seize kinds, and segmentation.
Pricing
Paid plans begin at $12.50 monthly for as much as 500 subscribers and limitless emails.
Join an AWeber account in the present day.
2 – Fixed Contact
Evaluations
Finest for: Multichannel advertising
Fixed Contact is an effective match for entrepreneurs seeking to leverage a number of channels — electronic mail, SMS, and social media — from inside a single platform.
Key options
- AI-powered topic line suggestions.
- Use the drag-and-drop editor or begin with one in all 200+ templates.
- Personalize your newsletters with dynamic content material blocks that replace based mostly on who sees them.
- Use the cell app to handle campaigns out of your cellphone.
- Bolt on SMS messaging to run multichannel advertising campaigns.
- Lengthen your attain by posting on Fb, Instagram, and LinkedIn from inside the platform.
- Generate leads utilizing the built-in touchdown web page builder.
Technical Assist
All Fixed Contact clients can entry self-service, stay chat, and phone-based assist, no matter which plan they’re on. Nevertheless, they don’t provide electronic mail assist.
Free performance
Fixed Contact doesn’t have a free product tier. As a substitute, it presents a 60-day free trial with a 100-email ship restrict.
Pricing
Costs begin at $12 monthly for as much as 500 contacts and 5,000 month-to-month electronic mail sends.
3 – Mailchimp
Evaluations
Finest for: Superior e-newsletter analytics
Information-driven entrepreneurs will love Mailchimp’s subtle reporting instruments, which offer real-time insights on emails, automations, ecommerce efficiency, and extra.
Key options
- Get inspiration on your e-newsletter design from a library of 100+ pre-built electronic mail templates.
- Optimize your e-newsletter campaigns utilizing superior analytics and reporting instruments that pull in knowledge from a number of platforms, together with Google Analytics and Shopify.
- Create high quality content material sooner with generative AI instruments, obtainable on Mailchimp’s Commonplace and Premium plans.
- Construct optimized touchdown pages and even a whole web site utilizing the Mailchimp platform.
- Ship customized messaging at scale utilizing multichannel automations.
- Combine with 300+ apps and instruments, together with QuickBooks, Shopify, and WooCommerce.
Technical Assist
Mailchimp’s technical and buyer assist varies by worth plan. Necessities and Commonplace subscribers get 24/7 electronic mail and chat assist, whereas top-tier Premium clients take pleasure in cellphone and precedence assist. On the free plan, customers are restricted to electronic mail assist — and just for the primary 30 days after they enroll.
Free performance
Mailchimp’s free plan contains as much as 500 subscribers and 1,000 month-to-month electronic mail sends, plus kinds, touchdown pages, and restricted entry to reporting instruments and e-newsletter templates.
Pricing
Paid plans begin at $13 monthly for as much as 500 subscribers and 5,000 month-to-month electronic mail sends.
4 – MailerLite
Evaluations
Finest for: Low-cost electronic mail advertising
MailerLite is likely one of the lowest-cost e-newsletter platforms available on the market.
Key options
- Design emails your means utilizing both the drag-and-drop editor, wealthy textual content editor, or HTML electronic mail editor.
- Collect viewers suggestions by embedding surveys inside your newsletters.
- Add social sharing options to increase your viewers.
- Goal a number of audiences with a single electronic mail by filtering who can see sure content material sections.
- Monetize your e-newsletter by connecting your on-line retailer or promoting digital merchandise and subscriptions.
- Get a headstart with 50+ professionally designed e-newsletter templates.
Technical Assist
All paying MailerLite clients obtain 24/7 electronic mail assist, whereas Superior and Enterprise subscribers additionally get entry to stay chat assist. In case you’ve obtained a free MailerLite account, you’ll should make do with as much as 30 days of electronic mail and chat assist.
Free performance
MailerLite’s free plan means that you can ship 12,000 month-to-month emails to as much as 1,000 contacts and in addition contains entry to the platform’s touchdown web page, lead seize type, and automation builders.
Pricing
Paid plans are priced from $10 monthly for as much as 500 subscribers and limitless emails.
5 – Flodesk
Evaluations
Finest for: Large e-newsletter lists with easy wants
Whether or not you’ve obtained 100 e-newsletter subscribers or 100,000, Flodesk expenses you an identical month-to-month sum (though there’s an additional price for ecommerce performance).
Key options
- Pay one mounted fee, irrespective of how briskly your e-newsletter grows, with a single worth plan for as much as 100,000 subscribers.
- Make data-backed choices by analyzing your hottest emails, sending instances, and extra.
- Develop your e-newsletter record by constructing sign-up kinds and touchdown pages.
- Create on-brand newsletters by importing your individual fonts and branded graphics (though customized fonts aren’t suitable with all electronic mail suppliers).
- Bolt on ecommerce performance to monetize your content material via gross sales pages, cost processing, and checkout flows.
Technical Assist
Flodesk solely presents email-based technical assist. They reply emails from 6 am to six pm ET, sometimes inside two enterprise days.
Free performance
Flodesk does technically provide a free plan, but it surely doesn’t embody any newsletter-sending performance — only a free link-in-bio software for lead era.
Pricing
To ship electronic mail newsletters via Flodesk, you’ll must pay $35 monthly (plus an extra $24 monthly so as to add ecommerce performance). The e-mail advertising plan contains as much as 100,000 subscribers.
6 – Substack
Evaluations
Finest for: Thought leaders and influencers
If you have already got an enormous viewers and need to monetize via paid newsletters, Substack may very well be the proper e-newsletter platform. It’s not fairly as efficient if you happen to’re attempting to develop an electronic mail record from scratch.
Key options
- Monetize your newsletters by charging your readers subscriptions of $5 – $75 monthly.
- Ship newsletters freed from cost; Substack simply takes a reduce of your subscription charges.
- Change your present e-newsletter to Substack by importing mailing lists and content material archives from Medium, Tumblr, WordPress, and different platforms.
- Resolve which posts to publish without spending a dime and which to maintain behind your subscription paywall.
- Develop your viewers with in-platform suggestions, visitor posts, mentions, and referrals.
Technical Assist
You’ll be able to attain out to Substack’s assist crew through stay chat or by submitting a request via an onsite type.
Free performance
Substack is completely free for writers; they make their cash by charging a proportion of your subscription charges.
Pricing
Whilst you don’t technically pay Substack something, they hold 10% of your subscription charges. You retain the remainder, minus bank card and transaction charges.
7 – ActiveCampaign
Evaluations
Finest for: Enterprise-grade electronic mail advertising
ActiveCampaign’s subtle segmentation instruments and multi-user enhancing performance make the platform a preferred selection for advertising groups at large companies. Plus it’s comparatively expensive, which could delay particular person content material creators and smaller groups.
Key options
- Arrange lovely campaigns in minutes utilizing the drag-and-drop electronic mail designer.
- Ship focused electronic mail campaigns at scale with ActiveCampaign’s segmentation and dynamic content material instruments.
- Run break up assessments to know which newsletters generate essentially the most opens, clicks, and gross sales.
- Get impressed by a whole lot of responsive electronic mail templates for B2B and B2C entrepreneurs.
- Preserve your sender fame excessive with computerized list-cleaning to take away inactive contacts.
- Collaborate on e-newsletter design and marketing campaign setup with multi-user enhancing.
Technical Assist
ActiveCampaign clients can entry technical assist through stay chat or by submitting a request via an onsite submission type.
Free performance
ActiveCampaign doesn’t have a free plan. As a substitute, it presents a 14-day free trial that features entry to most — however not all — of the platform’s options.
Pricing
Paid plans are priced from $29 monthly for 1,000 contacts and 10,000 month-to-month electronic mail sends.
8 – GetResponse
Evaluations
Finest for: Publication insights
In case you’re the kind of marketer who likes to investigate stay knowledge and course-correct quick, GetResponse is a robust selection, providing you with real-time entry to a bunch of key e-newsletter metrics (suppose open charges, click-through charges, bounce charges, and extra).
Key options
- Construct and host limitless webinars for as much as 1,000 stay attendees and retailer as much as 20 hours of webinar recordings.
- Generate participating, industry-specific topic traces right away with the AI creator software.
- Design skilled emails shortly with drag-and-drop blocks of textual content, pictures, CTA buttons, and extra.
- Browse a library of 200+ electronic mail templates optimized for varied advertising objectives.
- Construct segments based mostly on subscribers’ onsite actions and the way they work together together with your newsletters.
- A/B take a look at topic traces, pictures, e-newsletter layouts, and CTA buttons to optimize marketing campaign efficiency.
- Monitor key metrics and knowledge factors like open charges, click-through charges, and click on maps in actual time.
Technical Assist
Free customers don’t get any technical assist. All paying clients obtain electronic mail and chat assist, whereas Enterprise clients can entry cellphone assist. Chosen Max subscribers may also attain out via Slack.
Free performance
The free GetResponse plan offers you an inventory for as much as 500 contacts and allows you to ship as much as 2,500 newsletters monthly. It additionally contains entry to the platform’s touchdown web page builder, sign-up kinds, and web site builder.
Pricing
GetResponse’s paid plans begin at $15.60 monthly for as much as 1,000 contacts and limitless month-to-month emails.
9 – ConvertKit
Evaluations
Finest for: Content material creators who want a primary e-newsletter software
ConvertKit doesn’t provide essentially the most superior reporting or subtle segmentation. However if you happen to’re a content material creator who simply desires to ship electronic mail newsletters (whereas benefiting from some neat viewers progress instruments), it’s a positive selection.
Key options
- Create newsletters utilizing the straightforward, block-based visible electronic mail builder.
- Embed a number of content material sorts — together with tweets, movies, and merchandise — in your newsletters.
- Use tags and segments to prepare your e-newsletter subscribers from a single electronic mail record.
- Develop your viewers via ConvertKit’s built-in suggestions engine, or by utilizing the platform’s touchdown web page and sign-up type builders.
- Monetize your content material by charging a subscription charge or promoting digital merchandise like on-line programs and ebooks.
Technical Assist
ConvertKit presents three completely different tiers of buyer assist. Free customers should depend on neighborhood assist, whereas paying clients get electronic mail and stay chat assist. Creator Professional subscribers obtain precedence assist.
Free performance
ConvertKit’s free plan contains as much as 1,000 subscribers and limitless electronic mail broadcasts, touchdown pages, and sign-up kinds.
Pricing
The entry-level ConvertKit plan, Creator, prices $9 monthly for as much as 300 subscribers and limitless e-newsletter sends. It additionally features a bunch of performance that’s not obtainable on the free plan, akin to automated electronic mail sequences and the chance to develop your electronic mail record via paid promotions with different creators.
Select the very best all-round e-newsletter software program
Naturally we’re biased, however we really consider AWeber is the very best e-newsletter software program for many use circumstances — particularly if you happen to’re a content material creator, coach, on-line market vendor, affiliate marketer, or small enterprise.
Our costs are inexpensive.
Our electronic mail creation instruments are easy to grasp, however with all the delicate options you should create gorgeous, participating content material each time — suppose an AI-powered writing help, built-in Canva entry, and extra.
Our common theme settings mean you can change colours and fonts, add buttons and dividers, and way more apart from — all from a single management.
Our signup kinds and touchdown pages enable you construct a devoted viewers of people that can’t wait on your subsequent e-newsletter.
And that’s only for starters.
After all, we don’t anticipate you to take our phrase for it.
See for your self by signing up for a free account in the present day!
