9 Electronic mail Header Examples I Love (For Your Inspiration)

Every time I obtain an e mail, my eyes instantly scroll to the majority of the e-mail. And why not? The branding, the copy, and generally the promise of juicy reductions draw us like moths to a flame.

However — it’s additionally tremendous vital to not gloss over the e-mail header. There are two varieties of headers: technical and design-based. The design-based header is often part of the e-mail content material, whereas the technical half tells you the sender’s and recipient’s e mail addresses, the trail the e-mail has taken, and varied identifiers and timestamps.

Undoubtedly not as glamorous because the content material, the technical e mail header is your first line of protection in opposition to scams and phishing makes an attempt. On the similar time, it’s additionally vital for manufacturers to configure headers for deliverability and belief.

On this article, I’ll share my favourite e mail headers, why they work, and how one can make your individual.

The Finest Electronic mail Headers

The e-mail header is only one a part of e mail design. However choosing out the proper e mail header can really feel like looking for a needle in a haystack — particularly should you’re not fairly certain what you’re on the lookout for or what makes one stand out. It’s robust to nail down the correct mix of parts that make your e mail pop and guarantee your recipients don’t click on the “Mark as spam” button. 

On this part, I’ve rounded up 9 of my favourite design-based e mail headers with their technical counterparts that function nice benchmarks on your personal designs.

1. Evernote

Note-taking app Evernote’s method to their publication header is as no-fuss because it will get, and but, it speaks volumes. It encompasses a glossy megaphone set in opposition to its recognizable model colours. The design is simple, with none pointless litter. 

While you look on the technical header, you’ll discover it clearly states the e-mail is coming from Evernote’s communications crew and that it has normal encryption so as to add a layer of belief and transparency. It’s a main instance of how minimalism can pack a punch.

What I like: What makes the design actually fascinating is how the icons rising from the megaphone characterize play, cease, and examine actions, just like duties you would possibly handle inside Evernote itself. It subtly reinforces the app’s core performance and the way insights from the publication would possibly aid you carry out these actions. 

2. Mango

Mango’s e mail header design is a lovely instance of minimalism in black and white. It straightforwardly mentions an attractive provide — free delivery for orders over $75 and free returns, and in addition publicizes its newest assortment with the catchy tagline “New Now | THE LATEST FASHION UPDATES.” 

With the topic line “The New Now: The sartorial combo,” the technical header enhances this mix of utility and attract.

What I like: Even of their e mail headers, Mango conveys its model’s essence — subtle, trendy, and customer-focused. This consistency reinforces their identification to me and builds a dependable and trendy picture in my thoughts. It exhibits that even within the smallest particulars, staying true to your model issues.

3. Readwise

This colourful gradient background catches my consideration, but doesn’t overshadow the textual content in Readwise’s publication. The header textual content (“A brand new publication from the parents at Readwise containing probably the most highlighted content material, unique ebooks, curated RSS feeds, and extra”) is nice, too, and descriptions what subscribers like me can look ahead to. The publication’s title, Wisereads, is a intelligent twist on the model’s title that additionally is sensible.

Aside from this, the technical header particulars, reminiscent of the topic line “Wisereads Vol. 23 – Noah Kagan’s Million Greenback Weekend, Dan Wang’s 2023 letter, and extra” provide element concerning the content material of the e-mail. Plus, bounce-back addresses and encryption reinforce the e-mail’s safety.

What I like: The one-liner abstract within the header is sensible. It strikes the proper steadiness between offering sufficient element to intrigue and inform with out overwhelming me. This method respects my time and a focus and invitations me to discover the publication with simply the correct quantity of teaser. 

4. The College of Warwick

Who doesn’t love a wave of nostalgia? I actually appreciated this e mail from my alma mater, The College of Warwick. The header featured a screenshot from a video message by Professor Stuart Croft, which made the e-mail really feel fairly welcoming and private. 

The technical header additionally clearly displayed the topic: “Season’s Greetings from Warwick” and the sender’s tackle, “alumni@warwick.ac.uk” to indicate that this message was specifically tailor-made for graduates like me.

What I like: The header’s emotional connection and familiarity have been nice. This one-liner abstract within the header, paired with a well-recognized face, turned a easy seasonal greeting right into a heat, private message for me. 

The e-mail jogs my memory of my cherished time at Warwick and reinforces the bond between the college and its alumni. A private contact and direct engagement are what make it stand out.

5. Proofpoint

Proofpoint despatched me a extremely cool e mail selling its new report, “The Human Issue 2023: Analyzing the cyber assault chain.” The header additionally contains an attention grabbing preview of the report.

The clear call-to-action (CTA) button in pink, saying “Obtain Now,” gives direct entry to the report with only a click on. The technical header gives sufficient element to pique my curiosity and completely balances the supply of knowledge with intrigue.

What I like: The header sparks my curiosity. A sneak peek of the report and a direct invitation to study extra attracts me into the subject. This technique of making anticipation and offering fast worth makes Proofpoint’s e mail stand out. 

6. Tarte

An e mail I obtained from Tarte featured a easy header with clickable classes that led straight to their web site. It was clear and to the purpose: The model needed me to discover extra of what they needed to provide. 

What’s nice about this method was how effortlessly it allowed me to dive deeper into their merchandise. With only a click on on tabs like “Lipsticks” or “Eye Shadows,” I used to be searching its newest collections very quickly. 

What I like: The e-mail felt like Tarte was extending a private invitation to me to find all the sweetness treasures they’ve in retailer. This sort of direct, user-friendly hyperlink in an e mail is a small element, however it makes a world of distinction in how we expertise and work together with a model.

7. Search Engine Journal

Search Engine Journal (SEJ) just lately despatched an e mail selling its collaboration with HubSpot on The State of Advertising 2024. 

Right here’s why this header works so nicely: It incorporates a visible preview of the report and features a direct CTA to “Get Your Report.” The header additionally options each manufacturers’ logos. All the weather work rather well collectively and, regardless of loads occurring, don’t detract from one another.

What I like: Though the e-mail is from SEJ, the header nonetheless enhances each manufacturers. It options each logos and model colours. It drives dwelling the truth that the report is a collaboration, which reinforces the content material asset’s credibility. 

The header is a good instance of how one can function model partnerships in your e mail.

8. Glassdoor

This header is from a Glassdoor e mail that highlights fascinating discussions from the platform’s Bowls (conversation areas that enable customers like me to debate completely different subjects). I really like the visible — it’s pleasant and easily exhibits completely different folks discussing one thing amusing in an workplace house. It’s an incredible illustration of the way in which folks have conversations on the Bowls and the way it’s no completely different from real-life interactions.

The technical header is like every other aside from the topic line, which truly provides a preview of the sort of discussions I is perhaps concerned with as a Glassdoor consumer. The selection of dialogue is most definitely based mostly on my historical past on the app. This little tidbit makes the e-mail personalised and exhibits this e mail is exclusive for me.

What I like: The header has a really calm and heat feeling. On account of the sunshine blue background and cheerful visible, Glassdoor Bowls evokes precisely the sort of impression it desires folks to have of the corporate.

9. Meltwater

Media, social, and client intelligence app Meltwater’s e mail header is sensible. The e-mail is about how the prospect to get an occasion’s early-bird costs is ending quickly, and Meltwater pulls out all of the stops to drive the urgency. The “Time is working out!” creates anticipation and is the principle focus of the e-mail.

Whereas Meltwater does point out the occasion’s particulars on the prime left, the main target is clearly on the urgency. It’s an effective way to drive motion from recipients and will increase the prospect of conversion.

What I like: In fact, the shifting clock within the header GIF. It’s dynamic, completely different, and catches the attention immediately. It additionally actually exhibits how time is working out, which provides to the urgency issue and makes the e-mail extra participating.

Creating Electronic mail Headers that Work

Electronic mail headers require a steadiness of design and technical facets. Compromise one, and the header gained’t get your viewers to take motion.

Discover the correct mix of design parts on your viewers (and completely different segments). You would possibly get higher outcomes with daring, attention-grabbing headers, whereas others choose one thing extra refined. On the similar time, technical necessities like utilizing correct code, optimizing for various display screen sizes, and together with textual content variations additionally matter for headers to go via spam filters.

So what do you do? Take a look at-and-learn. Strive completely different kinds, fonts, colours, and layouts to see which carry out greatest together with your viewers. And most significantly, preserve monitor of those outcomes and pivot to constantly enhance your e mail design and header technique.