The most effective gross sales efforts are typically knowledgeable by traits throughout the broader gross sales panorama. That is why staying on high of key gross sales statistics is so essential for salespeople seeking to prospect successfully, analysis incisively, conduct well-received outreach, and stay as productive as potential.
To assist gross sales professionals get there, we have compiled an inventory of info and figures presently shaping the apply in 2022 — together with info pulled from HubSpot’s latest survey of over 1,000 international gross sales reps, managers, and leaders.
Let’s dive in.
Gross sales Prospecting Statistics
Gross sales Comply with-Up Statistics
Gross sales Electronic mail Statistics
Gross sales Productiveness Statistics
Referral Gross sales Statistics
Gross sales Profession Statistics
Gross sales Expertise Statistics
Distant Gross sales Statistics
![[New Data] The 2021 Sales Enablement Report](https://no-cache.hubspot.com/cta/default/53/9cdc68ed-d735-4161-8fea-0de2bab95cef.png)
Gross sales Statistics [2022]
Gross sales Prospecting Statistics
1. Prime sellers spend an common of 6 hours each week researching their prospects. (Crunchbase)
2. Want and funds are the two greatest elements in whether or not a prospect connects with a rep. (RAIN Group)
Gross sales Comply with-Up Statistics
3. 64% of gross sales professionals who cross-sell say electronic mail follow-up is the simplest cross-selling technique (HubSpot)
4. 60% of shoppers say no 4 occasions earlier than saying sure. (Invesp)
5.48% of salespeople by no means even make a single observe up try. (Invesp)
6.80% of gross sales require 5 follow-up calls whereas. (Invesp)
7. 44% of salespeople hand over after one follow-up name. (Invesp)
Gross sales Electronic mail Statistics
8. Personalizing electronic mail topic traces results in a 22% improve in open fee. (Outreach.io)
9. 33% of individuals open emails based mostly on the topic line alone. (SuperOffice)
10. Electronic mail is sort of 40 occasions higher at buying new clients than Fb and Twitter. (The Brevet Group)
11.<43% of gross sales professionals say electronic mail is the simplest channel for promoting (HubSpot)
Gross sales Name Statistics
12. 69% of consumers have accepted chilly calls from new suppliers. (Crunchbase)
13.57% of C-level consumers want to be contacted through telephone. (Crunchbase)
14. Organizations that don’t chilly name skilled 42% much less progress than those that used the tactic. (Crunchbase)
15. On common, it takes eight chilly names to achieve a prospect. (Crunchbase)
16. When you’re speaking to the decision-maker, six is the best quantity of calls to win a sale. (Crunchbase)
17. The most effective time of the workday to make gross sales calls to prospects is between 4:00 to five:00 pm. (Callhippo)
18. The most effective day to name your prospects is Wednesday. (Callhippo)
19. The second greatest time to name prospects is between 11:00 AM -12:00 PM. (Callhippo)
20. The most effective time to make gross sales calls is inside an hour of receiving their preliminary inquiry. (Callhippo)
21. The worst occasions to name prospects are Mondays and the second half of Fridays. (Callhippo)
Social Promoting Statistics
22. 56% of gross sales professionals use social media to search out new prospects. (HubSpot)
23. 67% of gross sales professionals who use social media to search out new prospects say Fb is among the handiest platforms. (HubSpot)
24. 63% of gross sales professionals who use social media to search out new prospects say LinkedIn is among the handiest platforms. (HubSpot)
25. 62% of gross sales professionals who use social media to search out new prospects say Instagram is among the handiest platforms. (HubSpot)
26. 51% of gross sales professionals who use social media to search out new prospects say YouTube is among the handiest platforms. (HubSpot)
27. 48% of gross sales professionals who use social media to search out new prospects say TikTok is among the handiest platforms. (HubSpot)
28. 39% of gross sales professionals who use social media to search out new prospects say Reddit is among the handiest platforms. (HubSpot)
29. 55% of gross sales professionals use social media to analysis prospects and their companies. (HubSpot)
30. 74% of gross sales professionals who use social media to analysis prospects and their companies say LinkedIn is among the handiest platforms. (HubSpot)
31. 66% of gross sales professionals who use social media to analysis prospects and their companies say Fb is among the handiest platforms. (HubSpot)
32. 60% of gross sales professionals who use social media to analysis prospects and their companies say Instagram is among the handiest platforms. (HubSpot)
33. 45% of gross sales professionals who use social media to analysis prospects and their companies say Twitter is among the handiest platforms. (HubSpot)
34. 45% of gross sales professionals who use social media to analysis prospects and their companies say Reddit is among the handiest platforms. (HubSpot)
35. 45% of gross sales professionals who use social media to analysis prospects and their companies say YouTube is among the handiest platforms. (HubSpot)
Gross sales Productiveness Statistics
36. 47% of gross sales leaders monitor CRM utilization as a productiveness metric. (HubSpot)
37. 41% of gross sales leaders monitor calls made as a productiveness metric. (HubSpot)
38. 37% of gross sales leaders monitor emails despatched as a productiveness metric. (HubSpot)
39. 36% of gross sales leaders monitor conversations as a productiveness metric. (HubSpot)
40. 35% of gross sales leaders monitor use of gross sales instruments as a productiveness metric. (HubSpot)
41. 33% of gross sales leaders monitor proposals despatched as a productiveness metric. (HubSpot)
42. 31% of gross sales leaders monitor variety of follow-ups from high-quality leads as a productiveness metric. (HubSpot)
43. 30% of gross sales leaders monitor scheduled conferences as a productiveness metric. (HubSpot)
44. 54% of gross sales leaders say calls made is among the most essential productiveness metrics to trace. (HubSpot)
45. 54% of gross sales leaders say variety of follow-ups from prime quality leads is among the most essential productiveness metrics to trace. (HubSpot)
46. 54% of gross sales leaders say CRM utilization is among the most essential productiveness metrics to trace. (HubSpot)
47. 54% of gross sales leaders say proposals despatched is among the most essential productiveness metrics to trace. (HubSpot)
48. 52% of gross sales leaders say conversations is among the most essential productiveness metrics to trace. (HubSpot)
49. 50% of gross sales leaders say demos or gross sales shows is among the most essential productiveness metrics to trace. (HubSpot)
50. 48% of gross sales leaders say social media interactions is among the most essential productiveness metrics to trace. (HubSpot)
51. 47% of gross sales leaders say use of gross sales instruments is among the most essential productiveness metrics to trace. (HubSpot)
52. 47% of gross sales leaders say emails despatched is among the most essential productiveness metrics to trace. (HubSpot)
Referral Gross sales Statistics
53. 56% of gross sales professionals get leads from current buyer referrals. (HubSpot)
54. 66.5% of gross sales professionals say leads generated from buyer referrals are the very best high quality leads they work work. (HubSpot)
Gross sales Profession Statistics
55. The median OTE for an SDR is $76,000. (Bridge Group, Inc.)
56. The median OTE for an SDR Supervisor is $128,000. (Bridge Group, Inc.)
57. The median OTE for a B2B AE is $132,000. (Bridge Group, Inc.)
58. The median OTE for an AE Supervisor is $156,000. (Bridge Group, Inc.)
59. The median OTE for a Director of Gross sales Growth is $177,000. (Bridge Group, Inc.)
60. The median OTE for a Director AE is $218,000. (Bridge Group, Inc.)
Inside Gross sales Stats
61. Simply 33% of inside sales-rep time is spent actively promoting. (CSO Insights)
62. The typical outdoors gross sales name will value $308. In the meantime, the common inside gross sales name prices $50. (Pointclear)
Gross sales Expertise Stats
63. 22% of gross sales leaders say leveraging their CRM to its fullest potential is considered one of their high targets in 2022. (HubSpot)
64. 32% of gross sales professionals who leverage a CRM recognized “serving to you retain monitor of your leads” as being considered one of a CRM’s greatest advantages. (HubSpot)
65. 25% of gross sales professionals who leverage a CRM recognized “performing as an organized, centralized database” as being considered one of a CRM’s greatest advantages. (HubSpot)
66. 24% of gross sales professionals who leverage a CRM recognized “bettering buyer retention” as being considered one of a CRM’s greatest advantages. (HubSpot)
67. 22% of gross sales professionals who leverage a CRM recognized “providing detailed analytics and stories” as being considered one of a CRM’s greatest advantages. (HubSpot)
68. 22% of gross sales professionals who leverage a CRM recognized “performing as an organized, centralized database” as being considered one of a CRM’s greatest advantages. (HubSpot)
69. 22% of gross sales professionals who leverage a CRM recognized “serving to you perceive your clients and their wants ” as being considered one of a CRM’s greatest advantages. (HubSpot)
70. 20% of gross sales professionals who leverage a CRM recognized “streamlining to gross sales cycle” as being considered one of a CRM’s greatest advantages. (HubSpot)
71. 19% of gross sales professionals who leverage a CRM recognized “serving to you establish priceless alternatives” as being considered one of a CRM’s greatest advantages. (HubSpot)
72. 19% of gross sales professionals who leverage a CRM recognized “serving to you intend and prioritize your schedule” as being considered one of a CRM’s greatest advantages. (HubSpot)
73. 18% of gross sales professionals who leverage a CRM recognized “growing your productiveness/reduces time spent on administrative duties ” as being considered one of a CRM’s greatest advantages. (HubSpot)
Distant Gross sales Stats
74. 50% of gross sales leaders say reps will observe a hybrid gross sales mannequin this 12 months. (HubSpot)
75. 32% of gross sales leaders say reps will observe an in-person gross sales mannequin this 12 months. (HubSpot)
76. 17% of gross sales leaders say reps will observe a completely distant gross sales mannequin this 12 months. (HubSpot)
77. 44% of gross sales professionals who promote remotely say telephone calls are the simplest channel for distant promoting. (HubSpot)
78. 21% of gross sales professionals who promote remotely say emails are the simplest channel for distant promoting. (HubSpot)
79. 18% of gross sales professionals who promote remotely say video chat is the simplest channel for distant promoting. (HubSpot)
80. 43% of distant or hybrid salespeople say, “Promoting remotely has no impression on my skill to promote.” (HubSpot)
81. 36% of distant or hybrid salespeople say, “Promoting remotely has made it simpler to promote.” (HubSpot)
82. 21% of distant or hybrid salespeople say, “Promoting remotely has made it tougher to promote.” (HubSpot)
83. 46% of gross sales professionals who promote each remotely and in-person say, “Promoting remotely is much less efficient.” (HubSpot)
84. 23% of gross sales professionals who promote each remotely and in-person say, “Promoting remotely is more practical.” (HubSpot)
85. 31% of gross sales professionals who promote each remotely and in-person say, “Promoting remotely and in-person are about the identical.” (HubSpot)
This listing clearly would not cowl each issue impacting the gross sales panorama in 2022. Nonetheless, each level right here represents a key development that may show you how to higher perceive the sources you’ll be able to leverage, extra successfully interact along with your prospects, and finally see the arduous outcomes you are after.
Editor’s observe: This submit was initially printed in October 2015 and has been up to date for comprehensiveness.
