TikTok customers embody all demographics and seemingly each curiosity. The app has over 1 billion month-to-month customers who spend upwards of 90 minutes every day on the app, opening it eight instances, in response to Enterprise of Apps.
Savvy entrepreneurs can take benefit of the chance with content material tailor-made to TikTok’s options and strengths. Participating viewers within the first few seconds of a video is essential to success, as is experimenting with codecs that attraction to your viewers.
Listed here are eight ways to strive.
TikTok Concepts for Retailers
Present, don’t promote. Create tutorials, recipes, and suggestions that showcase your merchandise in actual life. The CEO of Oath, a well being meals service provider, demonstrated a recipe with feta cheese.
Demonstrating recipes can assist promote the components.
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Accomplice with creators. Sixty-five % of TikTok customers say they depend on evaluations and creator suggestions to make buy selections, per TikTok. Retailers can use TikTok’s Expertise Supervisor Portal to attach and negotiate with these creators.
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Faucet into area of interest communities. TikTok customers create communities round matters; two of the most well-liked are #BookTok and #CleanTok. Discover a neighborhood that matches your product vary and create content material for that area of interest. Right here’s a #CleanTok instance.
Sync with communities — corresponding to cleansing — that relate to your merchandise.
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Faucet into hashtags with purchasing intent. TikTok customers additionally generate hashtags useful for product promotion. Examples embody #TikTokMadeMeBuyIt, #MustHaves, #TreatYourself, #ShopWithMe, and #GetReadyWithMe. Manufacturers corresponding to Tarte cosmetics now supply product bundles based mostly on trending objects.
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Use trending audio. The highest songs on Spotify typically originate on TikTok, proving the platform’s energy. Syncing your movies and transitions to a trending music may end up in extra viewers, as can lip-syncing to trending audio.
Lip syncing to trending audio can entice viewers.
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Replicate a trending format. That is one other straightforward solution to profit from the newest content material developments, this time with a visible format. TikTok’s “Tendencies” portal is a useful (and free) discovery device to seek out what’s common.
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React to trending content material. TikTok’s Duet and Sew split-screen instruments enable customers to create a video beside one other. It’s a helpful solution to profit from trending content material. It’s greatest to react to manufacturers and creators you already know — and you should definitely credit score them.
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Strive an inventory. The ever-popular record format can embody suggestions, dos and don’ts, product suggestions, and extra. Strive mentioning the final merchandise initially of the video to maintain customers watching to the tip.
Lists can embody suggestions, dos and don’ts, and product suggestions.
