Keep within the know
Signal as much as get influencer advertising and marketing methods, insights, and occasion invitations despatched to your inbox.
Subscribe
Signal as much as get influencer advertising and marketing methods, insights, and occasion invitations despatched to your inbox.
For some time now we’ve seen an increase in influencer conversations surrounding sustainability. Many components, together with local weather change, have pushed numerous influencers to create content material based mostly solely on defending the planet, and their audiences are listening and rising.
Discover out about eight sustainability influencers who dedicate their feeds to convincing the world to take a extra caring strategy to the surroundings (spoiler alert: you’ll discover no greenwashing right here).
Macro-influencer: 260K
About: Let’s begin with essentially the most dedicated sustainability influencer on the market, Leah Thomas. Founding father of the local weather justice collective, @intersectionalenvironmentalist, this US-based influencer produces sustainable life-style content material, sharing her imaginative and prescient of the world by way of environmentally-aware occasions (just like the one Patagonia placed on for her current ebook launch!). As an completed creator and podcaster, Leah is rather more than simply one other run-of-the-mill influencer. Her dedication to making a extra equitable and various way forward for environmentalism is awe-inspring, and we’re not alone in feeling this manner both. Her engagement fee has been off the charts over the previous few weeks!
Our favourite submit:
Micro-influencer: 32.9K
About: Perrine calls herself the “imperfect eco-warrior”. She goals to lift consciousness about eco-issues and offers her viewers with helpful methods to make small adjustments of their on a regular basis life to scale back their environmental footprint. She reassures her viewers that it’s higher to start out small than not strive in any respect! As a mom of three, she shares recipes and eco-friendly magnificence merchandise together with her neighborhood which are additionally family-friendly (see her current partnership with Cavaillès, a French magnificence model).
Our favourite submit:
Micro-influencer: 12K
About: This younger Englishwoman is all about sunny vibes. Her feed is a color-packed rainbow of positivity, however that’s not what we love most about her. Izzy works tirelessly to advertise sustainable vogue by collaborating with environment-friendly manufacturers and sharing her high ideas for embracing a extra eco-positive strategy to vogue. She’s quirky, authentic and actual which is simply how her followers like her. She’s almost doubled her fanbase this yr!
Our favourite submit:
Mid-influencer: 219K
About: Tess is essentially the most “Gen Z” of the bunch. Traackr’s knowledge exhibits that she’s widespread on Instagram and TikTok, with most of her followers falling inside the 17- to 24-year-old bracket. Her feed hits this technology’s excessive notes each time, serving up pared-back, genuine, candy snapshots of her on a regular basis life. Her dedication to the planet shines by way of in her wardrobe, too. Rosa is all about upcycling and respiration new life into previous items. The truth is she hit the Cannes Movie Pageant’s purple carpet in certainly one of her upcycled attire. Her neighborhood can’t appear to get sufficient of this kind of content material, together with her common engagement charges having risen by 3.5% for the reason that begin of the yr.
Our favourite submit:
Mid-influencer: 167K
About: Ashley is understood for sharing on a regular basis insights into mother life, shelling out invaluable recommendation and ideas for followers occupied with elevating the accountable, inexperienced residents of the longer term. She teaches her son easy, primary methods to make a distinction, like composting and recycling. Her social media and weblog are packed stuffed with priceless content material on vitamin and vegan magnificence. Her viewers (+25K since January!) and engagement fee (which has jumped a complete two factors since January too) have been on the rise for the reason that begin of the yr — proof that buyers are more and more delicate to and conscious of those points!
Our favourite submit:
Mid-influencer: 128K
About: No, going vegan doesn’t should be boring! That’s what Nicole units out to reveal to her viewers. Nicole is a inexperienced life-style influencer who shares vegan magnificence recommendation, accountable journey ideas, and her outfits of the day. Her viewers is made up of a wide-variety of oldsters who’re occupied with sustainable and vegan residing. The truth is, in line with Traackr’s knowledge most of her Instagram followers are girls aged 25 to 34, whereas over on TikTok her content material is a success with males below the age of 25. That’s some range proper there! We love how pure and real she feels, and we’re fairly positive you’ll really feel the identical.
Our favourite submit:
Micro-influencer: 37.6K
About: Kate has a aptitude for making sustainable residing enjoyable. Whether or not alone, with household or with associates, this New Zealander shares glimpses of her environmentally-aware strategy to on a regular basis life. You’ll usually spot her dancing and grooving on her feed, however make no mistake, her dedication to creating change for the planet is 100% real. She commonly collaborates with magnificence manufacturers like Ethique. Her upbeat and playful angle has paid off, netting her a ten% enhance in follower numbers for the reason that begin of the yr.
Our favourite submit:
Macro-influencer: 396K
About: This British influencer is all about low-impact residing and drastically slashing your carbon footprint by way of what goes in your plate and the way you journey. As a life-style content material creator, she shares ideas and recommendation on easy methods to apply self-care and luxuriate in life whereas being as variety to the planet as potential. Immy doesn’t got down to guilt-trip you or get you stressing over your inexperienced credentials. As an alternative, she aspires to advertise a life-style that’s higher for each you and the pure world. And it appears to be working – her viewers numbers have been constantly rising, with an additional 10K followers signing up for the reason that begin of the yr!
Our favourite submit:
Take pleasure in this text? Get to know extra physique positivity and health and well being influencers.
