The Augmented actuality, digital actuality, and blended actuality market dimension worldwide is anticipated to leap by greater than 220 billion USD between 2021 and 2028. Tim Cook dinner, Apple’s CEO, has stated that AR will someday be as essential in our on a regular basis lives as “consuming three meals a day.”
AR has additionally made its method into totally different industries, together with advertising. In actual fact, many individuals use AR experiences from manufacturers on daily basis with out even realizing it, like image and video filters on social media.
For those who’re questioning how AR performs into advertising, this put up will take a look at eight firms which have used AR in revolutionary and provoking ways in which you should use to brainstorm and execute your individual technique. 
Augmented Actuality Examples
Augmented Actuality for Product Advertising
1. Pokémon GO
Pokemon GO took the world by storm in 2016, and it is among the most notable AR experiences.
Within the app, customers get notified of eligible Pokémon of their space and obtain instructions to search out and catch them. After they come throughout a Pokémon, the character is superimposed over the real-life location of the app person — an AR expertise.
The sport is constructed round catching the accessible Pokémon earlier than anybody else can, which is why, when the app first got here out, individuals would collect in teams to attempt to be the primary to seize the character.
2. Dwelling Depot
Adorning a house isn’t straightforward — how have you learnt if you happen to’ll really just like the yellow paint that appears lovely on-line however is perhaps too vivid in your lavatory? What if that espresso desk doesn’t slot in your front room as you’d hoped?
In 2015, Dwelling Depot launched its Mission Coloration app, which makes use of patent expertise to point out customers what a paint coloration will appear to be of their dwelling. The AR expertise considers lighting, objects, and shadows within the room, so you may see how that yellow shade will look in actual life. For those who don’t belief your judgment, you too can share photos from the app on social media to get a buddy’s opinion.
Dwelling Depot isn’t the one dwelling furnishings retailer to make use of AR to create worth for his or her customers — IKEA has related AR expertise constructed into its app.
3. IKEA
IKEA makes use of AR to assist customers take a look at and visualize merchandise in their very own area earlier than making a purchase order.
It affords a number of instruments for buyer wants, just like the IKEA Place app that superimposes to-scale fashions of furnishings in real-life rooms or the IKEA dwelling planner that helps individuals construct furnishings units, like kitchen cupboards, to make sure they’re happy earlier than putting an order.
4. Sephora
There’s a motive many individuals don’t purchase make-up merchandise on-line — it’s unimaginable to know if you happen to’ll just like the lip coloration or basis protection if you happen to don’t strive it on in-store. Sephora understands this wrestle and is thought for permitting in-store guests to check merchandise on themselves earlier than shopping for them, however not everybody could also be comfy doing so.
For these not as comfy, it affords an in-store digital try-on kiosk the place guests can see how merchandise look on themselves to make sure they’re happy.
5. StubHub
Augmented actuality allows you to visualize and work together with an area — two crucial features when selecting how a lot you’re prepared to pay for a stadium seat.
For Tremendous Bowl LII, StubHub launched an AR function on their cell app that allowed ticket patrons to see a digital 3D mannequin of the U.S. Financial institution Stadium and close by parking garages and concession stands. This enabled potential patrons to visualise their full expertise earlier than buying and minimized the chance of paying for a subpar seat.
StubHub’s reliance on AR solved a typical buyer downside — as StubHub CTO Matt Swann factors out, “We’re fixing for actual ache factors, not simply tech for the sake of tech. For many individuals, it isn’t an occasion you simply present up for; it is type of a bucket record merchandise.”
For out-of-towners, the power to nearly evaluate totally different seat places provides consolation for hesitant patrons.
6. Social Media Filters
Filters are AR options that social media customers use each day on totally different apps, from TikTok to Instagram to Snapchat. Over 250 million individuals use an AR function on Snapchat on daily basis, and creators on the platform have constructed over 2.5 million AR lenses.
With filters, customers merely take an image of themselves or one thing of curiosity, and a filter is superimposed over the picture, whether or not it’s a humorous pair of sun shades or altering the colour scheme of a surroundings.
AR and Experiential Advertising
7. Netflix
To market season 4 of Stranger Issues, Netflix launched an in-person experiential advertising and AR expertise known as the Stranger Issues Expertise. Followers go to an in-person location and take part in an immersive expertise associated to the present, the place they play video games with AR options that assist them really feel like they’re within the Stranger Issues world.
Prior to now, Netflix has marketed different Stranger Issues seasons with AR experiences like Instagram filters that place customers inside the universe, all from the consolation of their properties.
8. Pepsi
In 2014, Pepsi put in AR expertise in a London bus shelter, making it appear as if a lion, UFOs, alien craft, and different objects had been headed straight for Londoners.
The manufacturing showcased Pepsi’s playful character and supplied the viewers with an distinctive expertise. Afterward, a video of the bus shelter’s AR expertise attracted over six million views on YouTube — making it one among YouTube’s most seen promoting campaigns.
Pepsi’s marketing campaign highlights the effectiveness of AR when an organization really is aware of its viewers. Pepsi didn’t want to make use of AR to promote its merchandise — as an alternative, it trusted its shoppers to understand the surreal expertise and naturally share the story with associates, creating buzz across the model.
The State of AR in Advertising
Whereas incorporating AR into advertising continues to be new, entrepreneurs can nonetheless notice how these manufacturers creatively included expertise into their advertising methods.
Finally, because the media panorama adjustments and expertise will get extra superior, entrepreneurs at companies of various sizes might need extra alternatives to implement expertise. And, once they do, they will have to suppose creatively and innovatively about how they spend money on it.
