By Kaleigh Moore September 3, 2024
I can’t consider something to jot down.
Sound acquainted? In fact it does. It’s one of many prime causes our clients give us for letting their e-mail advertising and marketing flatline. They only run out of concepts or matters to jot down about.
Even professional writers provide you with main e-mail block. Ann Handley, co-founder of Advertising and marketing Profs and the favored ebook “Everyone Writes,” solely despatched two emails to her subscribers in 2017. (In truth, the shortage of communication was her catalyst behind revamping her total publication technique.)
However when your emails stall, you’ll be able to’t make connections together with your subscribers. You’ll be able to’t promote. You’ll be able to’t collect suggestions out of your viewers. You’re leaving cash on the desk!
By no means waste time attempting to think about a subject when try to be writing. Listed below are 8 brainstorming methods that can assist you create an inventory of matters for future emails.
Fast Notes on Brainstorming
First issues first: Let’s go over just a few fast notes re: brainstorming.
Developing with concepts in your content material is critical, however don’t get too caught up on producing the right concept immediately. When you’re too important, you gained’t get something written down. You by no means know what a random phrase now may make you consider later. Preserve a constructive mindset and be open to any and all concepts.
Don’t fear an excessive amount of about following the foundations. Brainstorming is all about creativity and discovering no matter methodology works greatest for you. Whereas one individual may do properly with a structured brainstorming course of, one other may thrive with a free, free-flowing concept session.
The necessary factor to recollect about brainstorming concepts in your e-mail campaigns is that you just’ll need to keep open-minded all through your course of . . . no matter what that appears like.
Subsequent, let’s begin taking a look at just a few particular brainstorming methods you’ll be able to strive with a purpose to get the concepts flowing.
Brainstorming Methods for Stellar E-mail Concepts
Earlier than we leap in, let’s discuss AI (I do know, I do know). Copywriter extraordinaire Eddie Shleyner stated, “AI could finally change some writing. However it can not change writers, individuals, every thing we all know and really feel and emote.”
I agree.
I don’t assume AI will change the human contact any time quickly, nevertheless it can be a brilliant helpful unblocker. Our AI Writing Assistant, constructed instantly into the AWeber message editor, is usually a nice brainstorming useful resource if you’re caught on what to jot down about, a brand new phrase to explain one thing, or how you can hit the tone you’re searching for.
Test it out and hold it in your brainstorming arsenal so you will get again to what you’re keen on sooner.
Okay, on to the methods.
Brainstorming Approach #1: Phrase Affiliation
Begin with one or two phrases associated to a broad subject, and write down something they make you consider. Let your interior editor relaxation for a bit and simply jot down no matter concepts and phrases come to thoughts. When you need assistance, strive a software like Visuwords to get the method going.
Don’t overthink issues or fear about explaining how the phrases are associated (not less than proper now.) As an alternative, let the concepts move and see what attention-grabbing ideas naturally come up.
Picture supply: Search Engine Land
Brainstorming Approach #2: Thoughts Mapping
This can be a comparable idea to the phrase affiliation approach. Begin with a phrase within the center and draw strains outward to the concepts that phrase sparks. Mapping helps you visually course of your concepts and determine which of them are the strongest.
Picture supply: CoSchedule
Brainstorming Approach #3: The Medici Impact
If we are able to determine how issues are linked, typically we are able to borrow options or concepts from one other subject to unravel our personal issues. Search for parallels across the points you’re dealing with in several areas — like your private life or at work.
For instance: Did you lately overcome a problem at work that taught you a lesson or offered some new perspective on a problem? How are you going to share that have as a narrative which will assist your viewers with their largest ache level? You might need come to an answer that may make for an excellent e-mail marketing campaign.
Brainstorming Approach #4: Blind Writing
Simply. Don’t. Cease.
You don’t want a plan of assault or an overview for this — simply put phrases on a clean web page, it doesn’t matter what they’re. You by no means know what is going to spark an concept, and writing something is step one to writing one thing good.
Set a timer and problem your self to maintain writing for nevertheless lengthy you need. It’s possible you’ll be shocked how a lot you will get down on paper in a brief window of time.
Brainstorming Approach #5: Challenger
Make an inventory of your assumptions (about your clients, your content material, your format, and so on.) after which problem them one after the other. You may assume you already know the easiest way to do one thing, however we don’t make progress by by no means questioning issues.
That is additionally why cut up testing emails is so necessary. It’s possible you’ll assume one topic line will carry out higher over one other, however with out testing, you by no means really know.
Associated: FREE Course: Study The right way to Write Higher Emails
Brainstorming Approach #6: SWOT Evaluation
Create a desk to evaluate the strengths, weaknesses, alternatives, and threats (SWOT) to your present method to e-mail content material. This helps you see your course of in a extra analytic manner and logically determine if there’s a more practical method to write, share, and educate.
As you full your SWOT evaluation, make sure you see what your major rivals are doing and make notes on how you might (or could not) be measuring up together with your present method.
Picture supply: Wordstream
Brainstorming Approach #7: Flip to Your Readers
Conversations together with your subscribers can result in a treasure trove of e-mail concepts. Ask your subscribers questions and attempt to discover out as a lot details about them as attainable. What do they really need or want from you? What are their largest obstacles, objectives, or major ache factors?
Your subscribers’ suggestions will probably be immensely helpful to what you are promoting. You should utilize it to jot down your subsequent e-mail, and different forms of content material like weblog posts, movies, and social media posts. You can too take it a step additional through the use of the suggestions to appropriately place your product, encourage loyalty, and/or develop all-new merchandise.
Brainstorming Approach #8: Begin with the Topic Line
Set a timer for five minutes. Then, provide you with an inventory of topic line concepts that you’d completely open in the event that they hit your inbox.
Ask your self questions like:
- What’s the important thing level on this e-mail {that a} subscriber can be wanting to know extra about?
- Did I write about one thing within the e-mail that may shock the reader?
- What do readers must know proper now?
The topic strains you write could even spark some all-new content material concepts.
Associated: Your Information to Writing the World’s Greatest E-mail Topic Traces
Good E-mail Concepts, Time After Time
Constantly sending emails is a superb method to hold subscribers engaged, however strive to not overlook that nobody desires to open an e-mail that doesn’t even have any new or helpful info. Having a continuing provide of recent e-mail concepts retains you from getting marked as spam and despatched to the junk mailbox, by no means to be opened once more.
Regularly, brainstorm new matters by means of these totally different approaches and hold a swipe file of your greatest and brightest concepts. You’ll by no means hit a bottleneck in concepts for e-mail campaigns once more.
Prepared to begin sending killer emails to your checklist? Then join AWeber Free immediately!
