Whether or not you’re a enterprise proprietor or a gross sales rep, you’re at all times pitching your companies, telling potential purchasers what you provide as succinctly as potential. Belief me, I’ve been there myself, making an attempt to sum up my copywriting enterprise in as few phrases as I can. That’s the place the enterprise one-pager has come to my rescue.
I’ve created shows about what I do and have a full web site devoted to my enterprise. However, when potential purchasers want solutions quick, I pull out a one-pager — my worth proposition boiled into one hard-hitting web page.
If your online business is lacking this beneficial instrument, don’t fear. I’ve executed the leg work to assist. You’ll be able to see eight of my favourite enterprise one-pagers. Then, I’ll focus on how one can make your personal step-by-step and share a template to make the method simple. Let’s get began. You’ll be able to boil your pitch down to at least one hard-hitting web page that grabs consideration and will get to the purpose.
What’s a one-pager?
A one-pager is a doc that summarizes a proposal, course of, idea, or coverage in round 250 phrases. Its goal is to seize the reader’s curiosity and go away them wanting extra. It goals to compel the reader to take motion, similar to scheduling a name, visiting a web site, or signing a contract.
That being stated, one-pagers aren’t only for promoting. They may also be instructional instruments. When sharing information, the crisp, partaking format grabs consideration and helps readers retain key info.
The Anatomy of a One-Pager
Your one-pager must be tailor-made to your particular objectives. For instance, my one-pager focuses on my writing companies and a crash course into neuromarketing, a area I specialise in. That may be wildly totally different than the one-pager for a SaaS firm or a marriage cake bakery.
Regardless, irrespective of the enterprise, there are seven important parts that have to be in each pager. I’ll share every of those elements under.
- Firm brand. Embody your organization brand prominently on the web page. This small picture reinforces your model and ensures readers know who’s behind the provide.
- About. Present a quick elevator pitch that covers who you might be, what makes you distinctive, and why readers ought to care. This part ought to pique their curiosity in the primary content material on the sheet.
- Downside assertion. Open with the issue you‘re fixing. For gross sales one-pagers, converse on to your buyer’s ache factors. In case you‘re courting buyers, describe the area of interest you’re filling. For an inside one-pager, present a high-level roadmap of what is to return.
- Options and advantages. This part is the place you spotlight your distinctive worth proposition. Clearly define the important thing options and advantages of your product, enterprise, or idea. Hold it quick. Concentrate on probably the most important factors.
- Social proof. Use social proof to again up your claims with proof. Embody shopper testimonials, trade stats, or awards to strengthen your credibility and construct belief.
- Name to motion. Embody a transparent name to motion that leaves little doubt about what the reader ought to do subsequent, similar to calling, visiting your web site, or taking the following step within the course of.
- Contact information. Present clear, clear contact info (web site, electronic mail, telephone, social media) on the backside of your one-pager to make sure leads can simply get in contact with you.
Whereas all of this info is crucial in your one-pager, the way you design the sheet will range wildly. In case you work in a buttoned-up, formal trade, you might go for texts and clear graphs solely. In case your readers are busy, an infographic could also be a extra skimmable technique to share info.
Obtain our one-pager enterprise template now to speak your imaginative and prescient clearly and successfully.
Easy methods to Make a One-Pager for Your Enterprise [+Template]
Now that we all know what goes right into a one-pager, I’ll share the method of creating one step-by-step. We’ll additionally work by way of the method utilizing a one-pager template from HubSpot.
In my instance, I’ll make a one-pager for a fictional puzzle subscription firm — Puzzle Me This. I’ll share the worth proposition for this enterprise all on one web page as a technique to appeal to potential consumers.
1. Listing out the fundamentals.
We mentioned seven parts you want in your one-pager above. You’ll additionally have to condense your mission into quick headlines, your worth proposition into a quick overview, and your downside assertion into a couple of sentences.
Earlier than I begin placing my one-pager collectively, I like to take a seat down and record all of it out. That includes gathering my property (like my brand) right into a folder and writing out the textual content I wish to embody in an unformatted Google Doc.
Let’s check out HubSpot’s template. We’ll want to collect the next:
- A brand.
- An about part.
- A mission assertion and overview.
- Details about services or products.
- Contact info.
- Details about the issue, answer, and market.
- Extra in regards to the product’s aggressive edge and technique.
- Two images.
- A QR code that results in our web site.
For my pattern puzzle enterprise, I gathered all the info into one folder. That concerned creating an unformatted Pages doc with all of my textual content. Having all the items compiled cleanly will make formatting my doc simpler.
2. Contemplate your worth proposition and look forward.
Your one-pager might want to present what makes your providing distinctive and the way it stands out. You’ll want to obviously define the issue you are fixing and preview how your answer addresses it.
You might even Outline your audience and converse on to their wants and ache factors.
From there, I like to recommend trying forward. That is very true when you’re pitching your online business to buyers. They’ll get a way of what they’ll anticipate from you sooner or later.
Let’s circle again to Puzzle Me This. There are a couple of totally different subscription containers in the marketplace. Nonetheless, my enterprise focuses on selecting the right puzzle for the individual so that they don’t have to decide on one themselves. Past that, I wish to companion with unbiased artists, so I made positive to focus on that in my one-pager.
3. Get designing.
Now that you’ve all the items prepared, it’s time to start out designing. The way you lay out your one-pager will rely in your trade and the entry that it’s important to graphic design expertise. When you have a designer on employees, you might ask them to create a customized format in your behalf.
Nonetheless, templates like this one from HubSpot make the method simple for everybody. I used the template for the Puzzle Me This instance. I used to be capable of get all the things stuffed out in minutes. The longest a part of the method was crafting the right textual content.
One-Pager Examples
One-pagers could be useful for all sorts of companies, so that they range broadly in how they appear and are offered. Looking at well-designed one-pagers may help you get impressed once you create your personal. So, let’s dive in!
1. Enterprise One-Pager
Trying to create a one-pager with stats to again up your worth proposition? This template from Awware has you lined. Textual content-heavy sections that cowl the corporate’s missions, values, and progress could be discovered on the left facet. Icons and all-caps make headings leap.
The correct facet focuses on knowledge. Readers can see how the corporate performs at a look, giving the influence of the enterprise good visible leverage. I additionally like how the template makes use of a constant coloration palette to keep away from muddle.
Professional tip: Incorporate storytelling, social proof, and worth to show why your online business is a powerful potential companion.
2. Product One-Pager
Product one-pagers concentrate on the specs of a selected providing. What makes them totally different than alternate options, what are the core options, and what’s the value level? A product one-pager ought to reply these questions.
The one-pager above showcases a console that’s coming quickly. I like that this instance has a timeline of when the product is anticipated to hit the market. Past that, the console’s options are condensed into easy-to-skim bullet factors.
Professional tip: Font measurement may help you navigate your reader’s consideration. Put a very powerful info, like pricing and launch date, in bigger font.
3. Advertising and marketing One-pager
Advertising and marketing one-pagers are inside paperwork that align groups. They’re snapshots of important parts like logos, model colours, fonts, voice, objectives, and buyer personas. If you’re launching a brand new marketing campaign, a one-pager ensures messaging, visuals, and tone stay constant along with your model.
The one-pager above focuses on a video advertising marketing campaign. The sheet specifies what the venture is for, its goal, after which the branding parts that will likely be used within the video. As a marketer, this sheet would make it simple for me to grasp what the staff desires and the best way to make it.
What I like: When you have a selected imaginative and prescient, make the content material of your one-pager particular as properly. This web page lists out the filters, changes, and hex code of the colour palette.
4. One-Pager Pitch
One-pager pitches are useful for venture managers with new initiatives and consultants competing for contracts. Use this doc to seize the eye of your viewers and pique their curiosity. A well-crafted one-page pitch doc can enhance your possibilities of touchdown that coveted shopper.
The one-pager above pitches a advertising consultancy. I like how this web page retains the worth proposition easy. There’s a fast blurb about what the group can do, then photos of the folks on the staff. This helps create a private contact.
Past that, I like how the staff lists out suggestions for a profitable partnership. This stage of transparency creates a way of trustworthiness.
Professional tip: Do you’ve spectacular statistics? Characteristic them in your one-pager.
5. Startup One-Pager
For startups, a one-pager is your final elevator pitch. Whether or not you’re search funding, networking, or model promotion, this doc showcases your scrappiness. Startup one-pagers cowl the necessities: a compelling pitch, staff experience, market insights, and a transparent name to motion.
The one pager above compiles all the info an investor may want at a look. The corporate’s worth proposition and mission assertion are boiled down into headings. In a couple of temporary paragraphs, you’ll be able to perceive the place the startup is at in its improvement and what’s coming subsequent.
Professional tip: Embody further punches like media consideration or social proof to validate your thought and particulars about your funding stage.
6. Gross sales Rep One-Pager
Some gross sales one-pagers are made for reps to assist them extra successfully talk with prospects. The above one-pager lays out the totally different prices of every insurance coverage plan. It additionally coaches reps on the best way to work with various kinds of clients.
Professional tip: Spotlight your distinctive worth proposition on this compact but impactful piece, positioning your providing as the answer they have been looking for.
7. Gross sales One-Pager
A gross sales one-pager summarizes the important thing points of your organization, product, or service in a single, temporary doc. It goals to interact potential clients by clearly demonstrating how one can tackle their challenges and inspiring them to take the following step within the gross sales course of.
I like how the publish above showcases the goal marketplace for the information company’s companies. This quick buyer persona makes it clear who would profit from this providing.
Professional tip: In case you’re seeking to summarize all that you just provide rapidly, embody a conclusion part in your one-pager.
8. Occasion One-Pager
A compelling occasion one-pager could be a useful instrument for capturing the eye of your audience and guaranteeing a profitable turnout, whether or not you are internet hosting a convention, seminar, or company gathering.
This one-pager particularly focuses on sponsors, so all parts of the sheet converse on to that viewers. Your occasion will doubtless want a number of kinds of one-pagers for every viewers you hope to achieve.
Professional tip: Your one-pager ought to transcend the fundamentals. Whether or not it is a lineup of famend audio system, unique networking alternatives, or cutting-edge trade insights, the one-pager ought to entice readers.
Ideas for Creating Efficient One-Pagers
Stuffing info on one web page doesn’t assure success. Under, I’ll share some pearls of knowledge I’ve gathered from making one-pagers up to now.
Be concise and audience-focused.
A one-pager should strike a steadiness between influence and readability. Brevity is vital. This asset must be concise. Tailor your language and content material to your particular viewers. Keep away from company jargon when addressing clients, however prioritize numbers and knowledge when pitching to buyers.
Elevate your one-pager with strategic formatting.
Take note of formatting parts that make your one-pager simple to learn. Embrace white area to create a visually interesting format that avoids muddle and permits your content material to shine. I additionally advocate crafting a compelling headline that captures your reader’s consideration and communicates the core worth of your providing.
Inform a cohesive story.
Like every good narrative, your one-pager ought to have a definite starting, center, and finish. Every part ought to seamlessly join, guiding your reader by way of a transparent and fascinating story. The cohesive move retains your viewers and reinforces your primary level.
Contemplate how your one-pager will likely be distributed.
Adhere to the “one” in one-pager. Stick with a single facet of an ordinary 8.5 x 11″ web page. Utilizing this format ensures simple bodily and digital distribution.
Talking of distribution, suppose creatively. Whereas one-pagers make glorious handouts, discover sharing the content material in your web site, social media channels, and even as an electronic mail publication, guaranteeing your viewers receives it by way of their most popular channels.
Increase Your Enterprise With a One Pager
We dwell in a fast-paced enterprise world, so grabbing your viewers’s consideration and getting your message throughout is essential. One-pagers are nice for showcasing your online business, product, or occasion in a concise, partaking approach.
Use our one-page enterprise template to get forward. With this template, you’ll create knowledgeable and persuasive one-pager very quickly.
