Desirous to get began with electronic mail automation however don’t know the place to start out? You’re not alone. That’s why we’ve offered some real-life electronic mail automation examples to get your mind juices flowing.
E mail automation is a sizzling advertising and marketing instrument that’s confirmed to spice up consumer expertise, gross sales, lead era, and extra. However you could be considering, “How can my enterprise successfully use automation?” Good query.
Whether or not you’re a dentist, tech startup, or furnishings retailer, there are many methods you need to use electronic mail automation to drive buyer engagement and income. It simply takes a little bit little bit of technique and creativity.
To make automation extra approachable, our electronic mail consultants placed on a brief webinar. Watch the video beneath to be taught the ins and outs of automation and how one can construct your personal workflow utilizing SendGrid Automation.
To broaden on the use instances mentioned within the webinar, we dug into our private inboxes to seek out one of the best electronic mail automation examples.
Beneath, learn the way companies huge and small are using electronic mail automation to attach with their recipients. Use these concepts to spark your marketing campaign creativity and launch awesome-sauce automations.
8 E mail Automation Examples
Birthday Celebrations
Nothing exhibits that you just care greater than remembering to have a good time your subscriber’s special occasion. The way you select to have a good time it’s as much as you and your model. Listed below are just a few methods manufacturers have a good time my birthday.
CHOM, a neighborhood’s favourite burger joint in Provo, UT, exhibits me some love annually by sending me a $5 reward card. Sure, please! Nintendo sends me wallpapers, avatars, and extra goodies to take pleasure in on the Swap. And Nike sends me a little bit low cost shock.
How can your model have a good time your subscribers’ and clients’ birthdays? Suppose outdoors the field—like, past that forgettable electronic mail you obtain out of your alma mater yearly asking for donations.
New Subscriber Welcome Sequence
Give your new subscribers the purple carpet expertise with a well-designed welcome collection. They simply gave you their electronic mail deal with and checked a field saying they’d prefer to obtain communications from you—that’s like receiving a cellphone quantity with a notice that claims “name me” from the particular person you’ve been crushing on! Take the identical considerate method with the way you reply to your new subscribers as you’ll with that crush.
First, you possibly can use an electronic mail to thank your contacts for subscribing. Allow them to know what to anticipate and provides them the choice to tailor their electronic mail expertise and select the emails they’ll be receiving sooner or later. Take into account giving them an unique low cost and alluring them to take motion.
New Buyer Onboarding
New buyer onboarding emails take the welcome collection to the subsequent degree. The target is to make use of the emails to set your new clients up for achievement. Supply introductory content material to get them began, present contact info in the event that they need assistance, direct them to extra sources to self-serve their issues—give them every thing they should succeed.
In fact, you possibly can’t do it unexpectedly, and that’s why you employ a buyer onboarding collection to drip these emails into their inbox over time.
Win-Again Campaigns
Flip your setbacks into comebacks. In case your clients or subscribers have gone AWOL, execute a well-timed win-back marketing campaign to re-engage them.
After not buying for a while, Myprotein despatched me a reduction to spark my protein-deal hunt. In case your subscribers haven’t engaged with you or your emails, consider what you might supply to entice them to return. Do your analysis and be sensible about your timing.
For instance, it wouldn’t make sense for Myprotein to have despatched this to me a month after my final buy—I wouldn’t have used even half of my protein powder by then. They waited about 4 months, which is a extra reasonable timeframe to affect a repeat buy for this model.
Success Metrics
Ongoing product utilization updates and success metrics are nice for enhancing product affinity and engagement. Each week, Grammarly sends me an electronic mail to let me know what number of phrases I’ve written, what grammar errors I’ve made, and the way I measure up towards different Grammarly customers. Strava sends out a month-to-month recap to have a good time my exercise and what month-over-month progress I’ve made. I completely love these emails.
Not solely do they make me just like the model extra, however they remind me to maintain utilizing the product. Once I obtain the emails from Grammarly, I’m inspired to maintain writing to additional my now 9-week streak. After I obtain my Strava updates, I bounce to my calendar and begin planning my subsequent exercises. Consider what stats you might share together with your subscribers to maintain them engaged and enthusiastic about your model.
Nurture Sequence
In case your subscribers joined your electronic mail record by downloading a information or registering for a webinar, use a nurture collection to steer them additional down the funnel. For those who’re promoting an web optimization instrument, take into account what steps you suppose are essential to go from result in buyer.
Maybe they’ve already downloaded your web optimization 101 information—now you might encourage them to view just a few case research of those that’ve utilized the ideas in your information. Later, you might drive them to join a free trial or product demo.
Occasion Registration and Attendance
As soon as somebody has registered for an occasion or webinar, use an automation marketing campaign to transform them from registrant to attendee. Main as much as the occasion, ship them updates and reminders. As soon as the occasion is over, ship them “thanks” notes and hyperlinks for on-demand entry to movies or slides.
Afterward, the place acceptable, take into account including them to your nurture collection.
Deserted Cart
For one purpose or one other, a possible buyer might go away your website earlier than finalizing a purchase order. Deserted cart emails are good for changing these guests who’ve proven their curiosity. A good electronic mail will remind a buyer about an merchandise they have been fascinated by, attempting to softly push them to finish the acquisition. A nice electronic mail will add an irresistible incentive that compels the completion of the acquisition.
For instance, I used to be eyeing these skies for a while. Evo noticed I’d beforehand added them to my inbox, they usually despatched me an alert after they dropped in value. That new price ticket was sufficient to seal the deal.
Launch Your E mail Automations
Hopefully, these electronic mail automation examples sparked your inventive juices. Armed with these use instances, take into consideration how finest your model can use automation to attach together with your recipients. E mail automation remains to be on the frontier—there are many unexplored alternatives you may be the primary to pioneer.
When you discover pushing automation boundaries, get your toes moist with certainly one of these 8 examples. It’s like the way you get higher at writing by writing extra—you get higher at constructing automations by constructing extra automations. Get began at the moment. Your subsequent super-loyal subscriber is only a well-planned electronic mail automation away.
To be taught extra about electronic mail automation, try our E mail Advertising Automation Greatest Practices information.
