70+ Social Media Demographics for Entrepreneurs in 2023

I get it, fellow entrepreneurs —generally, you simply want the numbers.

The juggernaut generally known as social media solely will get larger with each new yr, and due to that, demographics shift with it. And, finally, retaining on prime of vital numbers earlier than your social media campaigns may also help you with ROI in the long term. 

Right here, we have compiled the state of social media demographics, optimized with a very powerful information you must learn about your viewers and shaping your personas for 2023.

Common Social Media Demographics

• Roughly 82% of Individuals between 18 and 49 years previous use no less than one social media website. (Pew Analysis Middle)
• The highest method entrepreneurs discover their viewers on social media is by researching related on-line communities, similar to Fb Teams and subreddits. (HubSpot Weblog Analysis)
• 84% of entrepreneurs are concentrating on Millennials of their social media technique, adopted by Gen X (52%), then Gen Z at 22%. Solely 14% of entrepreneurs goal Child boomers. (HubSpot Weblog Analysis)
• Most entrepreneurs say that short-form video content material is the preferred content material format for Gen Z. (HubSpot Weblog Analysis)
• Social media customers use a mean of seven.2 social media platforms per 30 days. (Hootsuite)

Fb Demographics

Common

• As of 2021, Fb has over 2 billion month-to-month energetic customers. (Statista)

• Fb has virtually 2 million day by day energetic customers and a pair of.9 month-to-month energetic customers. (Meta)

• Fb is the simplest platform for group constructing. (HubSpot Weblog Analysis)

• The common grownup within the U.S. spends 33 minutes on Fb per day. (Statista)

• Fb is the preferred social media platform for entrepreneurs. (HubSpot Weblog Analysis)

• Fb is the fourth most visited web site within the U.S. (Semrush)

Age and Gender

Please notice that viewers information for people who don’t determine inside the binary should not reported.

• Globally, 56.4% of Fb customers determine as male whereas 43.6% determine as feminine. (Statista)

• Fb is Gen X and Child Boomers favourite social media platform. (HubSpot Weblog Analysis)

• 91% of Child Boomers, 88% of millennials, and 83% of Gen X have visited Fb within the final three months. (Hubspot Weblog Analysis)

• 31% of U.S. adults recurrently get information from Fb. (Pew Analysis Middle)

• Solely 12% of Gen Z-ers say they use Fb greater than some other platform. (HubSpot Weblog Analysis)

Geography

• India has essentially the most Fb customers at 329 million, with the US in second place with 179 million customers. (Statista)

Takeaways

As the preferred social media community, Fb is certainly a platform value investing in. Its largest consumer group is Gen X nevertheless it nonetheless has a variety of customers throughout all ages. Moreover, Fb is well-liked worldwide, making it an amazing social media community for manufacturers of all industries and places.

Instagram Demographics

Common

• 500+ million customers are energetic on the platform day by day. (Instagram)
• Instagram has the very best ROI, engagement, and highest high quality leads. (HubSpot Weblog Analysis)
• The common period of time per day spent on Instagram is 28 minutes. (Statista)

Age and Gender

Please notice that viewers information for people who don’t determine inside the binary should not reported.

• Males between the ages of 18 to 24 signify the most important demographic on Instagram, adopted carefully by males between 25 to 34 years previous. (Statista)
• Most girls on Instagram are between 18 and 34 years previous. (Statista)
• The smallest age group on Instagram is senior males 65+. (Statista)
• Up to now few months, 55% of Gen X-ers and 27% of Child Boomers have visited Instagram. (HubSpot Weblog Analysis)

Geography

• India and the U.S. lead the board because the nations with the most important Instagram viewers sizes, much like Fb. (Statista)
• For 2 consecutive years, essentially the most geo-tagged metropolis on this planet on Instagram has been Los Angeles, California. (Point out + Hubspot)
• The nation with essentially the most Instagram posts in 2020 was the the U.S., main with 571K posts, adopted by Brazil with over 300K posts. (Point out + HubSpot)

Takeaways

Instagram is one other main social media platform with a big consumer base spanning all age teams, and it affords superior ecommerce options, making it extremely well-liked amongst customers and invaluable to manufacturers.

Twitter Demographics

Common

• Twitter is the seventh most visited web site within the U.S. (Semrush)
• There are 347,200 Tweets despatched per minute on Twitter. (Statista)
• As of December 2022 Twitter’s viewers is over 368 million month-to-month energetic customers globally. (Statista)
• The common period of time per day spend on Twitter is 31 minutes. (Statista)

Age and Gender

Please notice that viewers information for people who don’t determine inside the binary should not reported.

• Twitter’s consumer base closely skews male with solely 43.6% of customers figuring out as feminine. (Statista)

Geography

• The U.S. is the nation with essentially the most Twitter customers, at 77 million with Japan proper behind at 58.2 million. (Statista)

Takeaways

If you happen to’re seeking to construct a group surrounding your model, Twitter is a superb place to start out. It’s notably well-liked within the U.S., so if that aligns along with your audience, think about organising your digital store there.

TikTok Demographics

Common

• TikTok is the perfect platform for constructing an energetic group for Gen Z. (HubSpot Weblog Analysis)
• TikTok customers are twice as seemingly as customers of different social channels to advocate one thing they discovered on the platform. (TikTok)
• 36% of customers need to find out about merchandise by way of short-form movies like TikTok. (HubSpot Weblog Analysis)

Age and Gender

Please notice that viewers information for people who don’t determine inside the binary should not reported.

• 21.5% of TikTok’s world viewers are girls between the ages of 18 and 24 and 17% are male customers between 18 and 24. (Statista)
• U.S. adults spend 31 minutes per day on TikTok. (Statista)
• Most TikTok customers within the U.S. are 18-19, adopted by 20-29. (Statista)
• 62% of Gen Z makes use of TikTok and spend essentially the most time on TikTok. (HubSpot Weblog Analysis)

Geography

• In 2021, Asia-Pacific was the fastest-growing area for TikTok utilization, with a 159% enhance in comparison with 2020. (Statista)

Takeaways

TikTok’s viewers closely skews younger, with a big Gen Z inhabitants. As such, it’s an amazing platform for B2C manufacturers concentrating on this demographic. With short-form video taking off, it’s a possibility for manufacturers to not solely hop on a rising pattern however do it on a platform that caters to their goal audiences.

YouTube Demographics

Common

• YouTube is the second simplest platform for constructing a social media group. (HubSpot Weblog Analysis)
• YouTube is the second most visited web site within the U.S. (Semrush)
• YouTube has over 2 million month-to-month logged-in customers. (YouTube)
• There are 500 hours of video uploaded to YouTube per minute. (YouTube)

Age and Gender

Please notice that viewers information for people who don’t determine inside the binary should not reported.

Geography

• India has 467 million energetic YouTube customers, adopted by the U.S. (245 million) and Indonesia (139 million). (Information Reportal)

Takeaways

YouTube is the main video platform, with a variety of customers from Gen Z all the way in which to Child Boomers. With the launch of YouTube shorts and recognition of short-form video, manufacturers ought to develop a technique to capitalize on rising curiosity to generate leads. 

LinkedIn Demographics

Common

• Entrepreneurs can attain 900 million customers with LinkedIn adverts. (Information Reportal)
• Roughly 10.7% of the worldwide inhabitants has a LinkedIn. (Information Reportal)

Age and Gender

Please notice that viewers information for people who don’t determine inside the binary should not reported.

• 56% of LinkedIn customers determine as male whereas 43.1% determine as feminine. (Statista)
• Roughly 60% of LinkedIn customers are between 25 and 34 years of age. (DataReportal)
• 31% of LinkedIn customers are between 30 and 39, 23% between 40 and 49, and 17% between 18 and 29. (Statista)
• 43.6% of LinkedIn’s world customers are feminine and 56.4% are male. (Information Reportal)

Geography

• Over 75% of members are outdoors the US, adopted by India and China. (LinkedIn)
• LinkedIn is utilized in 200 nations and areas worldwide, and the most important are North America, Asia-Pacific, and Europe. (LinkedIn)

Takeaways

LinkedIn’s nonetheless the primary social media platform for B2B manufacturers. It’s filled with decision-makers and younger adults getting into the workforce prime for social promoting.

Reddit Demographics

Common

• There are greater than 100k energetic Reddit communities. (Reddit)
• Redditors created 430M+ posts in 2022. (Reddit)
• Reddit is the fifth most visited web site within the U.S. (Semrush)

Age and Gender

Please notice that viewers information for people who don’t determine inside the binary should not reported.

• Gen Z makes up roughly 2% of Reddit customers. (eMarketer)
• A majority of Reddit customers are male. (Statista)

Geography

• 46% of desktop visitors to Reddit.com comes from the U.S. (SimilarWeb)

Takeaways

Reddit’s consumer base has grown considerably in recent times. This implies that customers have gotten extra inquisitive about what the community has to supply. From an viewers perspective, it’s made up largely of male Millennials, attracting most of its customers from the U.S.

Snapchat Demographics

Common

• 59% of U.S. customers test Snapchat day by day. (Pew Analysis Middle)
• 25% of U.S. web customers use Snapchat. (Pew Analysis Middle)
• Snapchat customers spend over half-hour a day on the platform. (Snapchat)
• There are 364M day by day energetic customers worldwide. (Statista)
• There are 243M Snapchats shared per minute on the platform. (Statista)

Age and Gender

Please notice that viewers information for people who don’t determine inside the binary should not reported.

• 65% of U.S. adults between 18 and 29 years previous use Snapchat. (Pew Analysis Middle)
• About 53% of Snapchat customers are feminine and 46% are male. (Statista)

Takeaway

One factor that’s clear with this Snapchat information is that younger individuals like it. After Instagram launched Tales, many thought Snapchat was on its method out. Seems, it’s nonetheless a serious participant within the social media recreation.

Be happy to check with this listing periodically as you are working by way of your editorial calendars and audits for the brand new yr. As this time of yr requires a contemporary slate, the analysis behind your subsequent unbelievable marketing campaign must be contemporary, as nicely. Comfortable planning!