7 WooCommerce Electronic mail Examples That’ll Encourage Your Personal

WooCommerce is the world’s largest commerce platform, with a market share of just about 37 p.c.

Positive, we’re not speaking Google ranges of dominance, however it’s 2.5 instances larger than its nearest rival and has a buyer base of greater than 3.4 million corporations. That’s spectacular, particularly given it’s competing with large names like Squarespace and Shopify.

So WooCommerce is clearly getting one thing proper. However that doesn’t imply you possibly can anticipate to launch a WooCommerce retailer then relax as the cash rolls in. You continue to must nail your messaging.

To that finish, I dived into Drip’s overflowing e-mail archive to pick XX partaking, eye-catching, high-converting WooCommerce e-mail examples. 

On this article, I’ll raise the lid on what it takes to craft extremely efficient e-mail advertising campaigns on your WooCommerce retailer, together with recommendations on:

• Driving buyer motion by way of behavioral emails
• Utilizing follow-up e-mail campaigns to spice up buyer orders
• Constructing a loyal viewers by way of ESG messaging

Sounds good? Then let’s get into it…

When merchandise get tremendous standard, an absence of inventory can develop into nationwide information, like when White Claw revealed it was struggling to fulfill demand for its eponymous laborious seltzer.

However you don’t should be interviewed by CBS to capitalize on excessive demand on your hottest merchandise. As an alternative, you possibly can merely ship a back-in-stock e-mail, identical to lingerie model ThirdLove:

This tactic works properly as a result of it leverages the product’s shortage. 

If shoppers know an merchandise is more likely to promote out quick, they’re extra more likely to take motion. Why? As a result of we people can’t stand lacking out on a superb factor.

ThirdLove makes this e-mail much more compelling by including an above-the-fold low cost code for first-time patrons:

Providing a 20 p.c low cost on a hard-to-buy product? That’s a recipe for assured gross sales.

More and more, this implies delivering customized experiences. As many as 36 p.c of buyers—rising to 43 p.c in households incomes $100,000+ a yr—consider retailers ought to do extra to personalize the client expertise, in accordance with Forrester Analysis.

Manufacturers are properly conscious of this. But the overwhelming majority are nonetheless falling quick, with analysis from Bluecore revealing that simply 12 p.c of shops consider they’re really good at delivering customized experiences to prospects.

After all, admitting you might have an issue is step one to fixing it.

Among the best methods to create tailor-made experiences on your viewers is to ship behavioral emails. These are automated emails which can be laser-targeted to particular person prospects primarily based on how they work together together with your merchandise and content material throughout a number of channels, out of your social media accounts to your web site.

The Frye Firm clearly understands the worth of behavioral emails, routinely utilizing them to share customized product suggestions primarily based on prospects’ shopping historical past: 

It’s not laborious to see why any such e-mail is so impactful. The client who obtained the above e-mail clearly preferred that tasteful pair of brown mules sufficient to click on the product web page. 

There might be any variety of explanation why they didn’t purchase instantly. A mild nudge—within the type of a well-time behavioral e-mail—might be all of the persuasion they require to transform.

And simply in case the client in query has completely gone off the concept of proudly owning that exact product, The Frye Firm provides a bunch of different “handpicked” merchandise, every carrying a major low cost:

One easy however efficient tactic is to ship automated birthday emails to prospects, like Anthropologie does right here:

Are we actually gained over by manufacturers remembering our dates of start? Analysis suggests the reply is a convincing sure. 

Based on in-depth (if barely previous) evaluation from Experian Advertising Providers, birthday emails outperform promotional emails throughout nearly all e-mail advertising metrics, delivering:

• 481 p.c greater transaction charges
• 342 p.c greater income per e-mail
• 179 p.c greater distinctive click on charges

The one metric they don’t overperform on is common order worth—doubtless as a result of most birthday emails embody some kind of low cost.

Nevertheless, there’s an apparent flaw with birthday e-mail campaigns: many people prefer to make plans for our birthdays. And people plans not often contain checking our e-mail inboxes.

For that cause, it pays to comply with up your on-the-day birthday e-mail with a reminder e-mail a day or two later, identical to ASICS does right here:

This tactic pays dividends, with Experian’s analysis displaying that birthday reminder emails ship charge will increase of at the very least 20 p.c throughout open charges numerous metrics—together with open charge, common order worth, and common income per e-mail—versus the unique birthday e-mail.

Observe-up emails shouldn’t be reserved on your once-a-year birthday e-mail campaigns.

Take into consideration your prospects. Assume how busy they’re. What quantity of your viewers will likely be checking your inbox on the precise time you ship an e-mail?

In the event that they don’t see it instantly, there’s a powerful probability it’ll find yourself buried beneath 30 different unopened emails, by no means to be clicked.

For that cause, it pays to ship follow-up emails any time you’re working an essential e-mail advertising marketing campaign. Figures from Omnisend show the advantages of this strategy, revealing {that a} three-step e-mail collection ends in…

• 90 p.c extra orders for welcome emails
• 75 p.c extra orders for buyer reactivation emails
• 63 p.c extra orders for deserted cart emails

…when in comparison with simply sending a single e-mail.

Mavi Denims makes use of this tactic to remind prospects about limited-time reductions:

As soon as once more, this strategy is straightforward however efficient. When you’re providing a beautiful promotion, it stands to cause that prospects will need to hear about it. So give them one of the best probability of seeing your message by sending at the very least one follow-up e-mail.

Nevertheless, there’s a tremendous line between following up and bombarding your viewers with a number of undesirable messages.

It’s completely tremendous to ship a follow-up e-mail or two to remind folks that your Black Friday sale is coming to an finish, or that your newest must-have product has simply hit the market.

Simply don’t overdo it. When you comply with up on something and all the pieces, your viewers is shortly going to tune out, lessening the affect of future follow-up campaigns.

Particularly, many need to discover out what you’re doing round environmental, social, and governance (ESG)-related points.

Environmental elements have develop into more and more essential to shoppers within the wake of the pandemic. Based on Mastercard, 62 p.c consider it’s now extra essential than ever for corporations to behave in a extra sustainable, eco-friendly manner.

Importantly, your prospects don’t simply need you to behave extra sustainably; they anticipate you to assist them make extra sustainable selections too. Analysis from insurance coverage firm Zurich discovered that 75 p.c need organizations to allow them to be greener—each when making a purchase order, and across the selections they make extra typically.

Probably the most tangible methods to show your ESG credentials is thru your product packaging, as a result of it’s a bodily factor. 

If it’s filled with single-use plastics, prospects are going to note (they usually’ll doubtless be upset). On the flip aspect, should you’re taking steps to cut back the environmental affect of your packaging, you need to undoubtedly shout about it, like enterprise card firm Moo does on this e-mail instance:

One phrase of warning on this strategy: should you say you’re going to do one thing eco-friendly, you’d higher comply with by way of with actual actions.

In an Ipsos survey, 34 p.c of shoppers revealed they’d researched manufacturers to make sure they’re assembly their sustainability commitments. When you fall quick, don’t anticipate them to stay round.

Consequently, it’s straightforward for them to lose observe of what’s sizzling (and what’s not). So it’s no shock that analysis from Emarsys revealed virtually one in 5 US shoppers really feel overwhelmed by alternative, whereas one in 10 have backed out of a deliberate buy as a result of they had been offered with too many choices.

For that cause, it pays to level your viewers within the path of the most recent must-have merchandise, like Glossier does right here:

This e-mail works so properly as a result of it’s not simply saying: “Right here’s an enormous checklist of all our new releases, please purchase them.”

As an alternative, it provides a well timed hook—on this case, the cooler temperatures of the autumn season—to make its messaging extra related, actionable, and useful to prospects.

When you’re not already working some kind of referral program, you’re lacking out.

Reality is, shoppers are way more attentive to suggestions from actual folks. Based on Matter Communications, 61 p.c are more likely to belief suggestions from a buddy, member of the family, or influencer on social media, whereas simply 38 p.c are more likely to belief suggestions from manufacturers.

However referrals aren’t simply an efficient method to develop your buyer base; in addition they enable you attain the suitable types of consumers. One research found that referred prospects:

• Are extra loyal
• Generate greater revenue margins
• Present the next buyer lifetime worth

Need to hear one of the best information? Referral applications are tremendous straightforward to determine. You may simply share an e-mail encouraging prospects to refer their buddies—that’s all there may be to it. 

Cruelty-free skincare model Frank Physique will get it proper on this referral e-mail instance:

I like how this e-mail retains issues easy. There are not any difficult phrases and circumstances right here—simply the promise of a €15 credit score for each the referrer and the client they refer. 

WooCommerce + Drip = Extra Loyal Clients

WooCommerce affords entry to a near-infinite provide of buyer knowledge.

Drip brings which means to all these figures, serving to you perceive how loyal your prospects are—and what which means on your backside line.

We make it straightforward to seek out buyers who’ve simply found you, or made their first buy, or taken a stable step towards loyalty by putting their second order.

That helps you outline the varieties of experiences which can be most certainly to resonate with high-value prospects, permitting you to do extra of the stuff that works.

However don’t simply take my phrase for it. See for your self by beginning your 14-day free trial.