7 Professional & Knowledge-Backed Pattern Predictions for 2024

It’s that point of the yr…

We requested a number of badass colleagues and knowledgeable Trendsters what they suppose might be enormous in 2024. Right here’s what they stated:

1. Area of interest Sports activities 

Sara Friedman, Senior Author of The Hustle

Pickleball has grown right into a nationwide craze, with courts and different associated companies popping up in all places. In 2024, extra area of interest sports activities will observe.

Supply: Google Tendencies, six-month rolling common

Video games like badminton, racquetball, croquet, and spikeball will see elevated reputation by means of exercise bars, services, and golf equipment. These sports activities might be used to fill vacant buying malls and workplaces which might be too tough to flip into residential house.

Badminton, the place gamers use racquets to hit a shuttlecock throughout a internet, may be the following massive hit amongst Gen Z and Millennials, per Pinterest.

2. The Menopause Market

Arlene Battishill, E-commerce maverick, Shark Tank trailblazer

The market is lastly recognizing ladies ages 50 and older as an enormous demographic with quite a lot of disposable revenue.

A method this development will manifest is thru the continued progress of the ~$17B menopause market. Globally, menopause causes $150B in misplaced productiveness. It’s a giant ache level for half the inhabitants, and an enormous alternative for companies.

There’s already been an inflow of merchandise created for perimenopause and menopause care, with celebrities and influencers within the combine. However the market remains to be ripe for disruption.

3. Leaner Tech Startups

Dan Layfield, Subscription enterprise knowledgeable, ex-Uber, ex-Codecademy

This yr, many tech corporations course-corrected their overhiring with large layoffs. In 2024, the scale of tech startups will proceed to shrink, and we’ll see even leaner operations extend earnings.

Supply: Layoffs.fyi

With the assistance of higher instruments, newer codebases and AI, corporations will want fewer engineers to construct and ship significant merchandise effectively. This development will present most clearly within the client app house – suppose health, well being, diet and productiveness.

4. Cryptocurrency

Cahill Camden, Fractional CMO with two 8-figure exits, web3 and AI knowledgeable

Because the unhealthy boys in crypto get cleared out of the best way, there’s now house for cryptocurrency – particularly Bitcoin – to obtain mainstream adoption in 2024.

Main asset managers like BlackRock and Constancy already proposed to launch spot bitcoin exchange-traded funds (ETF), which can make bitcoin extra accessible to the typical investor.

A spot ETF permits folks to instantly put money into Bitcoin, fairly than Bitcoin futures contracts. It’s easier, extra reasonably priced, and will probably enhance the legitimacy of Bitcoin in regulators’ eyes.

5. Experience-driven website positioning

Caroline Forsey, Principal Advertising and marketing Supervisor at HubSpot

In 2024, entrepreneurs might want to lean closely into their very own experience after they create content material for search engines like google and yahoo.

This yr Google launched new EEAT tips to judge the standard of search outcomes. One of many “E’s”, Expertise, will drive quite a lot of content material selections in 2024, notably as extra customers flip to AI to get their questions answered (fairly than Google).

Content material creators will now focus their website positioning and creation methods on knowledgeable, human-first content material. They might want to ask themselves: What first-hand expertise can we draw from to make this content material distinctive and unreplicable by AI?  

6. AI Video Instruments

Justin Kelsey, Founding father of SwitchFrame, serial entrepreneur

OpenAI now helps you to immediate ChatGPT with voice and footage, and different builders are following go well with. So I see AI changing into extra ubiquitous in multimedia manufacturing, with video AI main the pack.

Daily a brand new video AI startup pops up, and you’ll simply discover 5+ such instruments inside a minute of search. With customers’ rising choice for short-form movies, we’ll see much more superior AI capabilities for video modifying in 2024.

These new instruments won’t solely make your video look stunning and grasp your audio professionally, however can even have the ability to chop a full video into snackable bits that match completely different platforms, like Instagram Reels and TikTok.

7. Something with A Human Contact

Ben Berkley, Editor of The Hustle

As AI frequently heats up, so too will that AI-can’t-do-everything backlash. Amidst all of the change, folks will discover consolation in something that feels innately *human*.

This vacation season, and in 2024, we’re going to see an increase in:

• Paper items, as folks ship one another hand-written playing cards and letters
• Artwork and dance courses, guide golf equipment, and watch events;
• Hand-crafted, Etsy-style items that scream “this was created by one other human” fairly than some bot.

This backlash can even play out in arenas like journey, as folks will crave intimate connection and dialog with household, outdated buddies, and actually something non-GPT. They’ll hit “guide” on reasonably priced, shared experiences.