Studying Time: 8 minutes
The birthday e-mail is among the easiest and strongest automations you possibly can add to your e-mail advertising and marketing arsenal.
However designing inventive birthday emails isn’t at all times straightforward, and it may be onerous typically to seek out actual inspiration. That’s why in the present day we’re going to share a number of the very best birthday e-mail examples ever despatched.
We’ll break down every instance so you possibly can be taught methods and methods that’ll knock your prospects’ socks off and make their big day even higher.
So, blow out these candles, make a want, and let’s leap proper in!
Personalised birthday e-mail automation, distinctive low cost codes, and exquisite templates—get every little thing in a single app
7 wonderful birthday e-mail examples you possibly can be taught from
Nice examples are gold on the earth of ecommerce. We searched far and extensive (and gave quite a lot of faux birthday dates) to get our mitts on these birthday e-mail examples.
So be happy to right-click ‘em, save’ em and construct your personal little birthday e-mail swipe file to reference when constructing out your birthday marketing campaign.
1. The GIF-driven e-mail: 9 Lives Bazaar
Open any e-mail in your inbox and what do you see?
Sometimes, you’ll see a litany of the identical previous boring plain textual content emails.
Now, don’t get us mistaken, plain-text emails are confirmed to be efficient. However for a special day, like a birthday, it’s thrilling to jazz issues up by inserting a GIF into your e-mail.
See, after a killer topic line, a vibrant gif is the right solution to seize your reader’s consideration, create a way of celebration and entice them to click on.
Working example, this stunning birthday e-mail instance from 9 Lives Bazaar:
Discover how this stunning (however easy) GIF makes you are feeling a bit of particular – critically, it’s like these dancing girls are celebrating your birthday!
However tips on how to create GIFs? One useful gizmo is Canva. In the event you’re a newbie, Canva will assist you to create GIFs and overlay textual content (as above) in a matter of minutes.
An vital factor to notice when including GIFs to your birthday emails is that they’ll decelerate your e-mail’s loading pace (not good).
Because of this it’s vital to cut back the dimensions of your GIF to lower than 1MB – and if potential, goal beneath 0.5 for the very best outcomes.
Key takeaway: Birthday GIFs create a way of celebration in your buyer’s big day. Check including custom-made gifs to your birthday marketing campaign and measure their CTR vs static imagery to determine which works finest to your viewers.
2. The present card e-mail: EQVVS
Shifting from GIFs to presents – everybody likes to get one thing on their birthday. And what higher solution to mark the day (and incentivize a purchase order) than with a present card to spend in retailer?
Luxurious clothes retailer EQVVS leverages this e-mail advertising and marketing technique brilliantly. They maintain their e-mail to the purpose, stylish and on-brand. Readers see their digital present card instantly upon opening.
See how that’s fairly engaging?
Discover too, how EQVVS have added an expiry date to the present card. This provides a pleasant sense of urgency to drive extra conversions than if the giftcard was legitimate perpetually.
As at all times it’s finest to experiment, however we’d suggest setting your expiry date to a minimum of every week after the shopper’s birthday.
That approach you’ll have time to ship a follow-up reminder e-mail. Experian.com discovered that sending a reminder e-mail can enhance your CTR and purchases by 20% in comparison with single-email birthday campaigns.
Key takeaway: A present card is a good way to have fun your buyer’s birthday. Add an expiry date to ramp-up urgency and drive extra purchases. Keep in mind to ship a reminder e-mail earlier than the code expires to get much more conversions.
3. The on-brand e-mail: Kawaii Slime Firm
It doesn’t matter what a part of the ecommerce gross sales funnel you’re optimizing, a robust model id is important – and birthday emails are not any exception.
So, when designing your e-mail, it’s important to make use of photos, textual content, colours and logos that craft a well-recognized id. Kawaii Slime Firm’s birthday e-mail instance does this excellently. Check out this:
Whether or not you’re occupied with slime, or not, one factor you must respect is how impressively ‘branded’ this e-mail is.
Kawaii slime Co. achieves this branded feeling by:
- Sticking to a single colour palette
- Utilizing solely their model fonts
- Together with their emblem & {custom} on-brand imagery
- Conserving a constant model
The selection of the pastel colour palette creates a way of cuteness and playfulness. Whereas the model mascot (little octopus) has a birthday hat on simply to have fun the day!
All of this branding comes collectively to create an emotional reference to the reader. That emotional connection not solely delights folks on their birthday, but in addition will increase the possibilities they’ll deal with themselves to a present utilizing your low cost code.
Associated studying:
The last word information to low cost pricing methods [+ examples]
4. The product advice e-mail: Rachel Jackson
Artwork-deco jewellery retailer Rachel Jackson’s sells stunning merchandise. However equally as stunning is the design of their birthday e-mail.
Similar to the instance we had from Kawaii Slime Co, Rachel Jackson’s e-mail oozes with model attraction. The imagery, font, colour palette and model voice are all on-point.
However what’s significantly fascinating about this birthday e-mail instance, is how they suggest particular merchandise based mostly on their buyer’s beginning month.
The intelligent stage of personalization helps craft a narrative across the product and offers readers a extra compelling purpose to purchase.
Now, the chances are high that you don’t promote birthstones. Nevertheless, with a bit of creativity you possibly can most likely discover a solution to suggest birthday-specific merchandise.
For instance, for those who promote clothes, you possibly can geographically-segment in response to the seasons. Then, ship your subscribers birthday outfit concepts prematurely of the massive day.
In the event you can’t consider birthday particular merchandise, you possibly can merely suggest merchandise based mostly in your subscriber’s buy historical past utilizing Omnisend’s Product Recommender (obtainable to Omnisend customers on all plans).
Combining your subscribers birthday, with a reduction code, and related product ideas will probably ship your conversion charges by way of the roof.
➡️ Attempt Product Recommender and have interaction your potential prospects: Use Omnisend free
“Simply modified to Omnisend as our e-mail supplier and we’re actually impressed by the probabilities however much more by their excellent customer support. They’re fast and affected person in answering any questions we’d have!”
Les Cavistes Boutique, a Shopify App Retailer evaluation
Key takeaway: Brainstorm methods to tie personalised product suggestions into your birthday campaigns to spice up relevancy and drive extra conversions.
5. The no-frills e-mail: One Block Down
In the event you’ve considering “this all appears very sophisticated” to this point, don’t fear.
An efficient birthday e-mail doesn’t have to be complicated to spice up gross sales. You don’t want an expert designer, and also you don’t must sink hours into getting your marketing campaign stay.
Working example, this easy birthday e-mail instance from hip clothes retailer One Block Down:
Certain, One Block Down’s e-mail isn’t the fanciest on this checklist, nevertheless it does tick the entire fundamental packing containers you need:
- Your model’s emblem
- An attention grabbing hero picture
- Quick, concise copy
- A 20% low cost code that expires
- A transparent name to motion button with numerous white house
- Social hyperlinks
So, when designing your birthday e-mail marketing campaign, don’t get slowed down within the small stuff. The Pareto precept is your pal right here.
As with most issues in digital advertising and marketing, it’s finest to maneuver quick, check quite a lot of issues, discard what doesn’t work and maintain what does.
Seize buyer information upfront with Omnisend’s signup types that includes built-in birthday assortment fields. Then, ship focused emails + SMS to subscribers.
6. The corporate birthday e-mail: Huron
Birthday emails don’t should be all about your prospects.It’s also possible to invite your subscribers to have fun your organization birthdays (and enterprise milestones), too! Right here’s how males’s beauty’s model Huron does it:
We’re actually digging how Hurron has used simply three colours – purple, navy and white to assemble the entire e-mail.
For the hero picture, they’ve additionally turned their physique wash into an attention-grabbing make-shift birthday cake (even when it tastes a bit…soapy).
The copy is easy with a heat tone – thanking prospects for supporting them, and hinting that there’s massive issues to come back. Lastly, they embody a highly-contrasted CTA to direct prospects to their webshop.
Attention-grabbing too, is that Huron doesn’t embody a reduction or present. Whereas incentives can enhance the probability of a purchase order, they’ll additionally have an effect on your backside line. So, it’s best to experiment by sending incentive-less emails to make sure you’re not freely giving cash totally free!
Whereas this marketing campaign doesn’t match neatly into the birthday e-mail class, we predict it’s price together with because it’s a intelligent solution to bolster loyalty (and presumably drive just a few gross sales).
Key takeaway: Invite prospects to have fun your birthday too! Attempt thanking them for his or her help, sharing just a few behind the scenes images and together with a small incentive to mark the event.
7. The inventive e-mail: Want Provide
Likelihood is, you’re not the one one sending emails to your buyer’s on their birthday.
So to face out from the gang, it’s useful to do one thing a bit of unconventional like Want Supply does:
Want Provide intentionally sends their birthday emails a day late. This has two benefits:
- Your recipient will get it on a day when their inbox is much less busy than their birthday
- It stands out as one thing completely different and makes buyer’s snicker
Our favourite factor about this e-mail is the sharp copywriting that speaks to readers as in the event that they have been previous pals.
The important thing precept right here is to suppose outdoors the field.
For instance, might you ship your prospects a plain-text birthday e-mail that’s written as for those who’re discussing internally what sort of low cost or present they want.
“Hey Pete, it’s certainly one of our greatest buyer’s birthdays subsequent week (You bear in mind Maria?). What do you suppose we must always ship her?” Dave.
Then observe up the subsequent day with one thing like:
“Omg Maria, we’re so sorry you bought cc:d on that e-mail!” and supply a birthday low cost!
That’s only one thought. We’re certain for those who spend a couple of minutes brainstorming, you’ll generate a few inventive birthday e-mail concepts to check.
Once you do, seize certainly one of our e-mail templates to your birthday e-mail and customise it to match your model and voice. Then, ship it out to your subscribers and watch the conversions roll in.
Key takeaway: A little bit creativity can go a great distance and assist you to stand out in terms of birthday emails.
Wrap up
Everybody likes to be remembered on their birthday. Hopefully these birthday e-mail examples provide the inspiration it is advisable to craft a memorable marketing campaign to your model.
If there’s one factor to remove from this text it’s that there’s nobody dimension matches all method. Above we’ve seen complicated emails with GIFS and product suggestions. However we’ve additionally seen easy emails bearing simply the core components. All of them work.
The hot button is that you just craft your birthday e-mail round your prospects. Staying true to the distinctive relationship you’re constructing will assist you to craft an e-mail that resonates properly.
One other choice to create a very private e-mail is to supply a singular and personalised low cost code for every e-mail. You may embody the code in varied e-mail variations supplied on this article. Don’t overlook to trace and measure the campaigns, so you could find the simplest model. Glad Birthday Electronic mail integration with Omnisend helps you implement distinctive low cost codes and simply personalize your birthday emails.
Take the concepts above and take into consideration how one can make them your personal. We hope that these examples assist you to maximize your clicks, enhance your gross sales, and most significantly, deepen the connection between you and your valued prospects.
Creator bio
Fintan Meagher is an ecommerce entrepreneur turned content material marketer who heads up the advertising and marketing group at ReConvert. When he’s not working, you’ll discover him sloshing across the west coast of Eire on a surfboard or attempting to persuade his mates to start out an 80-style funk band.
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