One in all this 12 months’s most resonant spots entered Adweek’s 30 Finest Advertisements of 2022 record on the final potential second. The truth is, it was so impactful that it shook up the unique roster totally, immediately solidifying its place within the prime three.
Apple’s “The Biggest” was not solely rousing and extremely cinematic, it signaled a protracted overdue shift in how a number of the advertising neighborhood approached accessibility and disabled inclusion this 12 months. Not solely did it share the tech big’s litany of accessible options, it additionally showcased the extensive ranging and numerous disabled neighborhood wholly engaged in on a regular basis life—a element that shouldn’t really feel revolutionary however nonetheless managed to emphasise the shortage of various inclusion in creativity at this time.
