7 Might Publication Concepts (That You will Need to Steal In the present day)

For many people, Might is a time of celebration, because the climate hots up, music festivals happen throughout the US, and college students graduate faculty.

Which ought to imply loads of alternatives for manufacturers, proper?

Sadly, maybe due to all these festivities, Might isn’t a month for studying emails. The truth is, regardless of being filled with ecommerce holidays, it sees one of many lowest common electronic mail advertising and marketing open charges of any month, at simply 20.19 p.c—solely forward of January, August, and July.

So it’s very important that your electronic mail messaging cuts by means of the noise and compels individuals to open, click on by means of, and purchase, purchase, purchase.

That will help you out, I raided Drip’s brimming swipe file to trace down seven of the perfect Might e-newsletter concepts and examples from a few of our favourite manufacturers…

It has near-universal attraction, with analysis from the Nationwide Retail Federation (NRF) revealing that 84 p.c of Individuals deliberate to rejoice the event in 2022.

Luckily for retailers, these celebrations usually contain splashing the money. The common individual spends virtually $250 on Mom’s Day items, with high purchases together with:

• Flowers
• Greeting playing cards
• Reward playing cards
• Clothes & equipment
• Jewellery

And with greater than one-third of consumers planning to purchase their Mom’s Day presents on-line, that is one vacation that ecommerce manufacturers undoubtedly don’t wish to miss.

Whereas all of us plan to have our Mom’s Day purchases wrapped up weeks upfront, life typically will get in the best way. Which suggests there’s a giant alternative for retailers to focus on last-minute Mom’s Day consumers.

Perform of Magnificence definitely bought the memo. In 2022, the sweetness model shared an electronic mail aimed toward individuals who had been but to make these all-important Mom’s Day purchases.

As with each top-performing electronic mail, it began with a compelling topic line:

There’s lots of that means in these six phrases. They make us really feel form of responsible for being so unprepared, whereas additionally subtly promising an answer to our gift-buying woes.

Issues get even higher while you open the Mom’s Day electronic mail:

When you learn all of the copy, you understand this electronic mail is basically saying: “Purchase your mother a digital present card.” Which is a stable if uninspiring present thought.

Nonetheless, the e-mail makes this message sound much more interesting by positioning present playing cards because the “present of self-care”.

That makes us really feel like we’re making a sensible, significant alternative—not simply shopping for the one factor that’s assured to reach on time.

In line with the NRF, roughly one in three Individuals purchase commencement items for highschool and faculty college students annually, with standard purchases together with: 

• Reward playing cards
• Attire
• Electronics

Whereas most US commencement ceremonies happen throughout Might and June, Google Tendencies reveals us that the lion’s share of search exercise for the time period “commencement items” takes place in Might:

So in the event you’re planning to focus on potential gift-buyers, Might is undoubtedly the most effective month to do it.

With that in thoughts, let’s analyze considered one of my favourite commencement emails from 2022, courtesy of Workforce Man Crates.

We’ll begin with the topic line, which leans into the concept of shopping for “tassel-free” items:

Are tasseled items a factor? I can’t think about what that will even seem like. However this can be a enjoyable topic line nonetheless, and the emoji utilization helps it stand out in a crowded inbox.

The humorous tone continues within the electronic mail physique, which once more performs up the concept that Workforce Man Crates affords commencement items the recipient will really take pleasure in:

It’s all underpinned by a wholesome dose of humor, which might be powerful to realize—however extraordinarily efficient while you get it proper.

Certainly, analysis from Oracle — not an organization I’d essentially affiliate with LOLs or LMAOs — discovered that 91 p.c of customers want manufacturers to be humorous, whereas 72 p.c would select humorous manufacturers over their less-amusing rivals.

Memorial Day is a US federal vacation noticed on the final Monday of Might to mourn fallen navy personnel.

Which doesn’t precisely sound like a pure match for ecommerce manufacturers.

Nonetheless, as with all lengthy weekends, the vacation has develop into synonymous with purchasing. In line with Numerator, of the 75 p.c of Individuals who deliberate to rejoice Memorial Day in 2022, about one in 5 deliberate to purchase one thing on-line.

For lots of customers, Memorial Day is about looking down bargains.

Certainly, Numerator’s survey discovered that 64 p.c of Memorial Day consumers supposed to buy sale objects, whereas 37 p.c deliberate to buy with coupons.

So launching a Memorial Day sale is an apparent transfer, proper?

Perhaps. However there’s an issue: everybody else is doing precisely the identical.

A fast scroll by means of our swipe file reveals that exactly 100% of Memorial Day-specific emails despatched on the day in 2022 referenced some form of low cost, promotion, or particular supply.

Which suggests there’s a robust probability all of your unbelievable offers will get misplaced within the noise.

Luckily, there’s a easy answer: take a leaf out of Brooklinen’s e book by launching your Memorial Day sale early.

That approach, you’re up in opposition to much less competitors, which can hopefully translate to extra clicks and gross sales.

I particularly like how Brooklinen positioned this electronic mail as an early-access invitation:

This makes clients really feel like they’re being supplied one thing particular; one thing that’s not obtainable to the common client. Which makes this electronic mail much more clickable.

That is mirrored by Google Tendencies information, which reveals two clear peaks in search exercise for the time period “summer season trend”—the primary of which falls in late Might:

In different phrases, Might is a implausible time to point out off your summer-specific merchandise. Which is exactly what haircare model Prose does in my subsequent Might e-newsletter instance.

Firstly, a shoutout for the topic line:

Using “your” makes it really feel like a customized electronic mail. And with as much as 36 p.c of consumers saying retailers ought to work more durable to ship extra customized experiences, that’s by no means a foul factor.

Not solely that, however I just like the un-salesy tone right here. 

Prose presents this electronic mail as a “haircare guidelines”, somewhat than a listing of merchandise it needs you to purchase, so it seems like precious content material. And if clients suppose they’ll get one thing helpful out of your electronic mail, they’re extra prone to click on.

The e-mail itself options what seems to be like a haircare guidelines, however on nearer inspection is really a run-down of varied product options and USPs:

Once more, the main target right here is on the refined promote. 

This theme continues proper right down to the CTA button, which eschews the normal “Store now” messaging in favor of a name to “Go customized”.

From massive names like Electrical Daisy Carnival in Las Vegas to numerous extra obscure examples (anybody down for Seattle’s Northwest Terror Fest?), it appears there’s a competition catering to each style and price range.

So it’s no shock that phrases like “competition trend” and “competition outfits” see excessive ranges of search all through Might:

Which suggests one factor for ecommerce manufacturers: numerous alternatives to push festival-themed merchandise.

AllSaints leapt on the alternative in Might 2022 with an electronic mail selling its competition product class:

As you’d count on, the e-mail is chock filled with festival-friendly matches…

…together with product suggestions that talk to frequent festival-going ache factors (like realizing the solar has gone down and also you’re really fairly chilly):

Psychological Well being Month has been noticed within the US since approach again in 1949, so it’s very a lot a legit consciousness day (in contrast to some we might point out).

For some manufacturers, this is a perfect alternative to advertise mindfulness and wellbeing-related merchandise, similar to Care/of does on this Might e-newsletter instance:

I feel Care/of will get it proper right here. Positive, it’s utilizing an consciousness month to promote merchandise—however as a result of these merchandise are related to the occasion in query, it doesn’t come throughout as cynical advertising and marketing.

Nonetheless, we dwell in a reasonably cynical age. In line with Havas, 71 p.c of customers have little religion that manufacturers will ship on their guarantees, whereas lower than half of manufacturers are seen as reliable.

The very last thing you need is to be accused of “CSR washing” for crowbarring your merchandise and promotions into largely unrelated areas and conversations.

In brief, in the event you’re unsure whether or not it’s acceptable to get entangled in an consciousness day, it’s in all probability finest to err on the aspect of warning.

Generate Extra Electronic mail Advertising and marketing Income All Yr Spherical With Drip

Whatever the time of 12 months, your #1 electronic mail advertising and marketing goal is to drive extra gross sales and income.

Drip affords all of the instruments that will help you ship on that objective.

Our platform makes it fast and simple to design on-brand emails that really convert. Begin with considered one of 50+ professionally designed ecommerce templates, then customise to your coronary heart’s content material.

Not solely that, however we provide very good deliverability and good pre-built workflows for frequent ecommerce situations, from cart abandonments to welcome sequence (and the whole lot in between).

After all, I don’t count on you to take my phrase for it—I’m form of biased, in spite of everything.

As an alternative, discover out for your self by signing up to your 14-day free trial.