The shopper is aware of finest (often), and what higher solution to get their suggestions than with survey emails? In-email surveys allow you to acquire precious insights out of your recipients with out sending them by way of a loophole of hyperlinks. Recipients simply enter their data right into a built-in interactive kind, and shazam—you have got precious survey knowledge.
Constructing a survey electronic mail could be difficult, although. What number of questions must you ask? Ought to or not it’s easy and bland or cutesy and on-brand?
Slightly than supplying you with our opinions, we determined to let the professionals do the speaking. Under, we’ve compiled a set of our favourite survey electronic mail examples. These vary from no-frills surveys to custom-made illustrations and color-coded responses.
7 finest real-life survey electronic mail examples
Not one of the survey electronic mail examples beneath are essentially higher than one other—every simply speaks higher to a distinct viewers and model. Use these concepts to assist create your survey electronic mail templates.
1. The colour-coded suggestions survey
A pop of colour might help your electronic mail survey stand out in a crowded inbox. Insurify retains it easy with this survey electronic mail instance, making its message brief and candy with a click-to-respond, single-question survey.
Insurify additionally provides a bit little bit of branding with its background illustrations. Contemplate doing the identical to your model by including little touches of colour and imagery that correspond with the services or products you present. If in case you have a model mascot, that’s even higher.
2. The would-you-rather survey electronic mail
There’s most likely not a variety of actionable knowledge from this survey, nevertheless it serves as an important instance of utilizing surveys for engagement and leisure. WYR’s illustrations make it enjoyable and playful, alongside the visible solutions.
Plus, WYR follows electronic mail survey finest practices by sharing outcomes with its members. If you happen to’re going to ask for suggestions out of your following, present them that you simply’re listening. Inform them what you do with the information you acquire, and provides them insights into the solutions you discover.
3. The viewers preferences survey
At first look, this survey may seem to be a enjoyable manner for Useful to interact its viewers. Nevertheless, survey responses may additionally assist tailor recipients’ electronic mail preferences in order that the corporate can ship extra customer-relevant emails sooner or later. Useful retains it easy with 1 query and 4 solutions, making it simple for purchasers to reply rapidly and transfer on with their day.
It additionally does an important job right here of incentivizing participation, beginning with including a big headline on the prime promising members an opportunity at a 40% low cost. Lastly, Useful provides an incentive that may usually push on-the-fence prospects over the end line to take part.
4. The product suggestions electronic mail survey
This easy electronic mail from Amazon helps the model nail down its sizing suggestions—and it succeeds, maintaining issues easy with a single query as a substitute of making an attempt to do an excessive amount of. Amazonalso makes use of an image of the product as a reminder to prospects of what they purchased, versus simply utilizing textual content or asking a buyer to click on a hyperlink.
You can use the identical format to survey prospects about your merchandise. Ask a single query and preserve the obtainable solutions restricted. And whereas you may want extra qualitative knowledge, you’ll get far fewer responses should you ask an open-ended query quite than an easy one just like the survey electronic mail examples did right here.
5. The yes-or-no suggestions survey
It doesn’t get any easier than this: sure or no, good or unhealthy, thumbs up or thumbs down. Netflix can be taught rather a lot from this reply, and it gained’t take prospects greater than a second to contemplate their responses and enter their suggestions.
Discover how Netflix tells the recipient the way it’ll use their response knowledge. It’s not only for studying if viewers watch the video or not: “The extra you price, the extra we will recommend programmes and movies you may like.” This perception incentivizes respondents to reply, understanding their enter will positively affect their expertise on Netflix shifting ahead.
6. The product overview survey
Slightly than asking a couple of particular product characteristic or expertise, Bellroy retains it easy and asks, “How probably is it that you’ll advocate Bellroy to a good friend?” Clients don’t need to recall their likes or dislikes and even query the efficiency, however they’ll know instantly (from their intestine) whether or not they’d advocate it to a good friend or not.
Bellroy would probably get far fewer responses if it requested, “What’s your favourite half about Bellroy?” or “Is there something you dislike about your product?” Easy, easy-to-answer questions will enhance your response price and get you the insights wanted to make data-backed choices.
7. The e-mail personalization survey
Right here, Litmus’ electronic mail survey does what no different survey on this checklist has performed by asking a number of questions (4 to be actual). Nevertheless, it does it in a easy and approachable manner with one-word solutions that respondents most likely know (or can estimate) off the highest of their heads.
Litmus additionally guarantees to make use of this knowledge to “tailor content material for you sooner or later” and offers respondents an e-book. Plus, it provides a great deal of advantages to incentivize respondents to take 30 seconds to finish the survey electronic mail earlier than they transfer on with their day.
Obtain free electronic mail templates with Twilio SendGrid
Developing with a kind is only one a part of designing an electronic mail—you additionally want a responsive template able to host the survey. We’ve acquired simply the factor.
Take a look at our library of free templates to seek out the best design to your wants. Whether or not you want a template to your survey electronic mail or one to your advertising and marketing publication, we have now loads of choices.
