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It most likely comes as no shock that the automotive business is dominated by males. From auto physique technicians to racecar drivers, the male presence on this area is not possible to disregard.
After releasing a number of case research on how the enduring tire model Michelin is approaching their influencer advertising, we wished to spotlight a few of our favourite, world-wide feminine car-aficionado influencers.
Listed below are 7 feminine automotive influencers who stand out amongst the gang:
The Luxurious Automobile Tremendous-Influencer:
Alexandra Hirschi aka SuperCarBlondie might be probably the most widely-recognized feminine automotive influencer. She’s an Australian VIP influencer with over 7 million extremely engaged followers world-wide, primarily based in Dubai (however with a giant US following!) Alex is understood for posting movies and photographs of insanely luxurious vehicles. Alex has her personal TV present known as “Automobile Crews” and is extensively thought of probably the most influential ladies within the Arab world (deemed #1 by Esquire in 2018.)
Her automotive content material is fairly spectacular: within the final 6 months she’s earned: 26.2M in engagement, 884M of video views and 688M of potential attain. Is she rising the gross sales of the 13.2 million greenback Bugatti Centodieci? Who is aware of, however she’s positively encouraging fellow automotive lovers to dream large.
The Instructor:
Patrice Banks is CEO of Woman’s Auto Clinic whose mission is to encourage ladies to restore their very own vehicles. This began when she tried to discover a feminine mechanic on-line, and was as a substitute directed to a collection of inventory photos of girls engaged on vehicles in bikinis. Regardless of having a profitable profession working for Dupont (a chemical firm), she left to pursue work educating different ladies in regards to the automotive business. Her motto is “when you can’t discover a feminine mechanic, turn into one!” Her Philadelphia clinic brilliantly supplies mani/pedis when you wait on your automotive to be mounted. She evokes her 18k followers day by day, and I extremely advocate her TEDx Discuss.
The Racer:
Sophia Floersch is a Germany-based racecar driver, a mid-tier influencer and a complete badass. She communicates primarily in English, although her viewers is 42% German. Whereas Sophia describes herself as a “regular woman”, this 19 12 months previous lady is extremely completed. She is keen about vehicles and is already a acknowledged athlete at such a younger age.
Regardless of being in an business dominated by males, Sophia is fearlessly female. She doesn’t draw back from posting photographs on social media in make-up or swimsuits. Within the final 6 months, folks engaged with Sophia 2.74 million instances, leading to a wholesome engagement price of 4.5%– if social media had been a race, Sophia would positively be profitable.
The CrossFitter:
Crossfit Athlete Lauren Fisher has over a million followers, however she is a lot greater than a fitstagrammer. She’s a 7x CrossFit Video games Athlete (a giant deal) and probably the most fashionable health influencers on the web. Regardless of this, she’s fairly selective about who she companions with– averaging just one disclosed paid put up per thirty days.
Of the 33 instances she’s talked about #advert on her profile, 11 of these posts tagged Jeep— clearly her favored associate. Jeep tends to associate with skilled athletes and adventurers, and we are able to’t consider somebody who embodies that spirit greater than Lauren.
The Drift Queen:
UK influencer Becky Evans is obsessive about vehicles, and has turned her ardour into a formidable profession. At simply 26 years previous, Becky has already spent 20 years gaining expertise within the automotive business. Although her viewers is 91.3% male (wow), her highest performing movies are literally geared in direction of ladies, together with her “Women Information To ____” collection, the place she explains the professionals and cons of varied vehicles.
Her spectacular social media profession has led to a collaboration with Redbull and a gig because the host of the web present Drift Queen. It began when Becky started posting photographs of herself engaged on her classic automotive. In line with her, the web was shocked to see a younger woman with a classic automotive. Her movies are cheeky, informative, and completely price a watch. Although she’s nonetheless an up-and-coming mid-tier influencer, she has a 6% engagement price, a powerful UK + US following, and a vivid profession forward of her.
The Adventurer:
Karen Ramos aka @naturechola is a Mexican journey influencer dwelling in Santa Barbara. If you wish to be painfully envious of another person’s life, I extremely advocate shopping her Instagram profile. Karen loves nature, tenting, and splits her time between the seashore and the mountains. Not a nasty life. Due to this fact it most likely comes as no shock that she’s additionally a Honda associate.
Along with @hondalatino, Karen took a highway journey round California that she documented on Instagram. She makes use of her platform to speak about psychological well being, racial bias and the setting. With an enormous engagement price of 12.5%, she has an exceptionally loyal following that makes her a dream associate for manufacturers seeking to work with micro influencers.
The Gamer:
As a Canadian gamer dwelling in LA, Sonja Reid aka @OmgitsFireFoxx is perhaps most well-known for being a gaming influencer, however her passions aren’t restricted to stay streaming. Alongside her partnership with Twitch, Sonja collaborates on sponsored posts with Karma Automotive, a Southern California car producer. Her following consists principally of single white males primarily based in the USA, which isn’t notably shocking given her experience. Sonja was working in retail in 2013 when she joined Twitch.
In January 2014 she began partnering with the model, and by that summer time was in a position to stop her job to stream full time. By 2015, she grew to become probably the most adopted feminine person on the platform. In 2016, she was listed as Forbes’s 30 below 30. Now that she’s price an estimated 16 million {dollars}, it makes excellent sense that her affinity for vehicles would evolve into one other stream of on-line income.
For extra premium automotive influencer advertising content material, checkout our Michelin Case Research!
