With each greenback spent on e-mail advertising delivering a return of £41 (or $51), it’s hardly stunning manufacturers need to do extra of it.
However they’re not all the time ready to place their cash the place their mouth is.
Based on Litmus, 70 p.c of manufacturers have elevated their e-mail advertising workloads—but their budgets have remained unchanged.
Briefly, e-mail entrepreneurs are being pressured to do extra with the identical assets.
That leaves you two choices:
- Work longer and longer hours till burnout ultimately turns you right into a withered husk of an individual
- Discover methods to work smarter reasonably than more durable
I don’t find out about you, however choice #2 sounds much more interesting to me.
Pre-built e-mail advertising templates are one approach to lighten your ever-increasing workload, permitting you to ship eye-catching, revenue-driving emails with out getting elbow-deep in CSS or HTML.
However templates aren’t a silver bullet. To make them work, you first want to grasp the aim of every e-mail and the way it suits into your broader advertising technique.
That can assist you out, I’ve collected seven sorts of e-mail advertising templates based mostly on essentially the most impactful advertising workflows.
Why waste time constructing an entire new workflow when you would merely set up a premade template with predefined triggers, delays, and choices?
7 Examples of E mail Advertising and marketing Templates
Deserted Cart Sequence Templates
Think about if two-thirds of buyers at your native Walmart added a bunch of things to their trolleys, waited in line to pay, then modified their minds on the final minute.
Unfathomable, proper?
But that’s precisely what occurs, time and time once more, on the planet of ecommerce.
Excessive transport prices, taxes, or charges; sluggish supply occasions; overly advanced checkout processes. Customers ditch their on-line procuring carts for any variety of causes, with the typical ecommerce cart abandonment charge standing at a startling 69.99 p.c, in response to the Baymard Institute.
Unsurprisingly, manufacturers are desperate to win again a few of that “misplaced” income by sending deserted cart emails.
You may think that customers don’t wish to be reminded about all of the objects they browsed, added to bag, then ditched on the altar.
However the knowledge tells a distinct story. Based on Barilliance, cart abandonment emails take pleasure in common open charges of 40+ p.c and conversion charges of near 19 p.c, making them some of the efficient e-mail advertising techniques you could find.
As with all of the workflows on this article, it’s not sufficient to ship a single deserted cart e-mail. Your sequence ought to embody a primary e-mail despatched inside one hour of the cart abandonment, adopted by at the least one or two different emails reminding clients what they left behind.
Timing is vital, however so is the content material of your deserted cart emails. To optimize efficiency, you need to embody:
- E mail copy that conveys a way of urgency (e.g. “We gained’t maintain your objects eternally.”)
- The product title and picture
- A hyperlink directing clients again to their procuring cart
Try Drip’s deserted cart e-mail sequence templates for Shopify and WooCommerce.
Deserted Browse Sequence Templates
Certain, cart abandonment is a giant downside for ecommerce manufacturers. However assume how many individuals dip earlier than including something to their procuring cart.
Based on SaleCycle, on common, simply 14.5 p.c of ecommerce classes end in merchandise being added to procuring baskets. In the meantime, as much as 50 p.c of classes embody at the least one product web page view.
Wouldn’t or not it’s nice in the event you might attain out to these clients who preferred your merchandise sufficient to view them, however didn’t get so far as including to cart?
Truly, you possibly can, with a browse abandonment e-mail sequence.
The automations concerned in these sequence are comparatively advanced, however the thought is easy: when a buyer browses a product however doesn’t add it to their cart, you goal them with an e-mail reminding them of what they’re lacking.
Then you definitely comply with up with at the least one additional e-mail pointing them within the path of the product that first caught their eyes.
Why the class, reasonably than the product itself?
It’s all about intent. Clearly, they weren’t completely satisfied by the product they checked out, as a result of they didn’t get so far as beginning the checkout course of.
Certain, they is likely to be gained over by that product the second (or third) time round. However they’re simply as more likely to be persuaded by an identical product that they by no means even noticed throughout their first looking session.
Try Drip’s browse abandonment e-mail sequence templates for Magento, Shopify, and WooCommerce.
Welcome Sequence Templates
Each single e-mail deal with you seize represents a possibility to construct a helpful long-term relationship with a person buyer.
As soon as they’ve handed over their e-mail, you possibly can leverage the ability of analytics to higher perceive their product preferences, shopping for habits, favored messaging, and far more in addition to.
Briefly, once you gather an e-mail deal with, you open the door to an entire world of laser-targeted advertising.
So doesn’t it make sense to have a good time your new subscribers?
That’s the place welcome e-mail sequence templates are available in. A welcome sequence is your likelihood to create a improbable first impression by:
- Showcasing your model colours and imagery to spice up recognition
- Incorporating pictures of your hottest merchandise
- Offering social proof of your high quality by sharing all the beautiful issues individuals are saying about your model
- Linking them to your social media accounts
- Outlining your distinctive worth proposition
- Sharing a horny provide that compels new subscribers to grow to be paying clients
Professional tip: Bear in mind to take away individuals out of your welcome sequence in the event that they place an order earlier than the tip of the sequence. In the event that they’re prepared to purchase, there’s no have to maintain treating them like noobs.
Try Drip’s welcome e-mail sequence templates for Magento, Shopify, and WooCommerce.
Put up-First-Buy Sequence Templates
A lot of our effort as entrepreneurs goes into changing prospects into clients that it’s all too simple to neglect about those that’ve already purchased from you.
The moments after somebody locations their first order are essential. Nail your communications and also you’re properly on the way in which to profitable a loyal buyer who’ll stick by you thru thick and skinny. However get it flawed and you may just about assure their first transaction can even be their final.
That’s why you want a sturdy post-first-purchase e-mail sequence template to thank clients for his or her buy, set expectations round transport occasions, and supply different helpful details about:
- Returns
- Exchanges
- Warranties
After all, the final word aim of your post-first-purchase e-mail sequence is to encourage future transactions, so be sure you share further merchandise they could be excited about.
You may as well take the chance to ask for a product assessment. In spite of everything, 89 p.c of customers learn evaluations earlier than making a purchase order, but 73 p.c solely take note of evaluations written within the final month. So it’s in your finest pursuits to construct a dependable pipeline of recent assessment content material.
Simply be certain to not request a assessment earlier than the client has really acquired—or had an opportunity to make use of—their product.
Try Drip’s post-first-purchase e-mail sequence templates for Magento, Shopify, and WooCommerce.
Put up-Repeat-Buy Sequence Templates
Loyal clients; don’t you simply love them?
Chances are high you’ve already bought a considerable core of ride-or-dies, with 74 p.c of customers saying they really feel loyal to a selected model or firm.
That’s improbable information, as a result of as soon as a buyer turns into “loyal”, they’re much more seemingly to suggest you to their family and friends, write constructive evaluations about you, and stay loyal after a unfavorable expertise. As if that wasn’t sufficient, they’re additionally blissful to maintain shopping for from you—even when cheaper alternate options exist.
There are numerous methods to outline buyer loyalty, however for my cash, the obvious is to goal repeat consumers: individuals who’ve purchased from you at the least twice. As soon as they’ve made their second order, attain out with a post-repeat-purchase e-mail sequence.
We suggest together with three emails in a post-repeat-purchase sequence. The sequence would possibly appear like this:
- E mail #1: Thank the client for his or her repeat buy and share some type of reward, like a singular low cost code or free transport.
- E mail #2: Encourage them to unfold the love by sharing a reduction code or provide they will ship to family and friends.
- E mail #3: Ask for buyer suggestions to higher perceive why they like your model—both by means of a survey or just by responding to your e-mail.
Try Drip’s post-repeat-purchase e-mail sequence templates for Magento, Shopify, and WooCommerce.
Birthday & Anniversary Sequence Templates
I’ve already alluded to the truth that there’s multiple approach to spot a loyal buyer.
Monitoring the variety of transactions they’ve made is one strategy. Nevertheless it additionally is smart to have a good time your longest-standing clients: the individuals who’ve been receiving—and fascinating with—your e-mail advertising for years.
There are two widespread methods to do that:
- Attain out to clients on the anniversary of their first buy, or after they first signed as much as your advertising record
- Sending them a message on their birthday
In addition to thanking them for sticking with you for thus lengthy, it is smart to share a singular low cost or particular provide.
Proof suggests this kind of focusing on resonates with clients. Based on McKinsey, 71 p.c of customers count on manufacturers to ship customized interactions, whereas 76 p.c admit they really feel annoyed when this doesn’t occur.
Try Drip’s birthday and anniversary sequence template for rewarding loyal clients.
Win Again Sequence Templates
Ideally, when a buyer first buys out of your model, they’ll go on to make new purchases for months or years to return.
Nevertheless it doesn’t all the time work like that. Generally, customers will purchase as soon as, and even a number of occasions. Then, out of the blue, they’ll ghost you just like the Tinder Swindler.
We shouldn’t be shocked when this occurs. Customers have famously brief consideration spans—and it’s not their fault.
Again in 2007, an article within the New York Instances claimed the typical city-dwelling American was bombarded with virtually 5,000 adverts a day. Whereas it’s laborious to imagine the determine is actually that prime, there’s no denying we see an entire lot of advertisements for an entire lot of merchandise.
So is it any surprise that your clients are often gained over by your rivals’ messaging?
However simply since you settle for it, that doesn’t imply it’s important to prefer it.
Quite than shrugging your shoulders and transferring on, try to re-engage your lapsed viewers with a win again e-mail sequence.
Your aim right here is to remind individuals what they preferred about you after they subscribed to your advertising record and made their first buy.
Usually, that entails restating your model story and worth proposition. And in the event you can sweeten the pot with a focused provide based mostly on their earlier looking and shopping for habits, all the higher.
Try Drip’s win again sequence template for re-engaging lapsed clients.
Strive Drip’s Workflows For Free
You’re most likely itching to get your fingers on all these superb templates and workflows.
If solely you would highway take a look at them totally free.
Seems, you possibly can. Join your 14-day free trial for full entry to our pre-built workflows, then customise them to your coronary heart’s content material with our point-and-click workflow builder.
PS: With a Drip account, you possibly can one-click add any of the above templates (and extra) to your account from our Workflows Library.
