You’ve reached a brand new buyer with the proper product advert. They noticed it at precisely the best time once they had been already trying to purchase a product that’s identical to yours.
Having completed their due diligence, they’ve seen that your product evaluation scores are wonderful, in order that they’ve began the checkout course of.
However then catastrophe strikes.
They hit the cost web page, seen the transport prices, and vanished—probably within the path of your largest competitor.
It’s an all-too-common story.
Certainly, based on the Baymard Institute, further prices—reminiscent of transport, taxes, and charges—are the main reason for cart abandonment.
As web shoppers, we’ve come to take free transport without any consideration—a lot in order that we really feel a compulsion to keep away from paying something in any respect for transport, in any situation.
Let’s dig into simply how a lot of a chokehold free transport has on shopper habits.
4-fifths of individuals say free transport would make them extra prone to store on-line.
That very same proportion expects to obtain free transport when ordering a sure greenback quantity of things, whereas two-thirds anticipate free transport on each single order, based on analysis from Jungle Scout.
Not solely that, however 68 p.c incessantly spend greater than they initially deliberate to unlock a free transport provide, with the common shopper spending over $21 extra because of this.
Or, to place it one other approach, free transport is a reasonably large deal to your prospects.
So it’s positively one thing to advertise in your e-mail advertising and marketing.
This is the reason I’ve rounded up these seven extremely persuasive free transport e-mail examples.
Free Delivery Electronic mail Examples 101
Instance #1: Supply Free Delivery As a One-Off Incentive
Free transport is a problem for some retailers.
Truth is, your margins may not be excessive sufficient to justify it—particularly in case you have a relatively low common order worth.
And particularly in the event you additionally have a cumbersome product that may’t be simply packaged and dispatched for a low price.
Sadly, prospects are an unforgiving bunch.
They don’t care about your backside line; they need free transport they usually need it now.
So somewhat than launching a sitewide sale, why not provide free transport as a limited-time promotion?
That’s what L’Occitane en Provence does right here:
This strategy has the good thing about sparking urgency in your e-mail recipients.
And as everyone knows, FOMO is a extremely efficient device for compelling prospects to take motion.
Instance #2: Promote Free Delivery Within the Topic Line
The topic line is arguably crucial piece of actual property in a buyer’s inbox.
Nearly half of the respondents determine to open an e-mail based mostly on the topic line alone, whereas two-thirds report e-mail as spam based mostly solely on the topic line, based on one research.
Writing the excellent ecommerce topic line is tough.
You solely get a restricted variety of characters to play with (analysis exhibits that topic strains with between 36 and 50 characters get the most effective response charges), so it’s essential to suppose lengthy and arduous about your messaging.
Provided that we already know the way a lot customers love free transport, wouldn’t it make sense to reference it in your topic strains?
Right here’s an instance of how this might look, courtesy of Profit Cosmetics:
As an apart, I like using emoji right here. Whereas they’re not for each model, emojis can assist your topic line stand out in a busy inbox. Certainly, one research discovered that manufacturers utilizing emoji of their topic strains see a 56 p.c upturn in distinctive open charges.
One other factor that works properly on this free transport e-mail instance is using a promo code for individuals to assert their free transport:
That’s good, with a survey from Blippr discovering that web shoppers who use coupon codes spend 24 p.c greater than buyers who don’t use them.
A ultimate level right here: it seems that promo codes and e-mail advertising and marketing are pure bedfellows.
In response to Blippr’s analysis, 88 p.c of customers favor to obtain coupons through e-mail, so it positively is sensible to mix the 2.
Throw in a free transport provide and also you’ve bought all of the elements for e-mail advertising and marketing success.
Instance #3: Spell Out How Your Free Delivery Supply Works
Clients don’t need to really feel misled.
Should you promise them free transport, they’re going to carry you to it.
And if the fact doesn’t match their expectations, there’s a great likelihood they’ll bounce.
(Keep in mind, sudden prices are comfortably the largest reason for cart abandonment—in reality, they result in twice as many abandonments because the second-biggest trigger.)
So it is sensible to spell out precisely how your free transport proposition works.
That approach, nobody’s going to be confused or upset.
Nevertheless, it’s price noting that buyers have brief consideration spans.
On common, individuals spent simply 10 seconds studying the common model e-mail in 2021, down from 13.4 seconds per e-mail in 2018.
Which means you need your most vital messaging to look as excessive up the e-mail as doable.
Most frequently, that’s going to contain discussing the product you’re launching or the {discount} you’re providing, somewhat than the phrases and situations of your transport coverage.
City Outfitters will get round this through the use of the e-mail footer to clarify its free transport proposition:
This works properly as a result of as customers, we’re educated to look out this type of dull-but-important info within the footer part.
So that you get to speak all of the vital, technical stuff with out consuming up helpful area on the high of your e-mail.
Instance #4: Point out Free Delivery Above the Fold
What in the event you merely can’t incorporate any free transport messaging in your e-mail topic line?
The following smartest thing is to reference it in a outstanding place throughout the e-mail itself—ideally above the fold.
As we mentioned within the earlier part, consideration spans are brief, so don’t rely on individuals making it a number of scrolls deep into your e-mail newsletters. If that’s the place your free transport provide is lurking, solely a small proportion of your viewers goes to see it.
Ideally, you’ll point out free transport on the very high of your e-mail, like Too Confronted Cosmetics does right here:
Clearly, there are phrases and situations hooked up (that are spelled out in full within the footer, a la City Outfitters).
However the top-of-page messaging is tremendous clear.
Free transport, mixed with a large {discount} on purchases, makes for a lovely provide.
Instance #5: Use Free Delivery to Drive Buyer Registrations
The extra you understand about your prospects, the better it turns into to succeed in them with extremely focused, customized presents.
With 71 p.c of customers anticipating firms to ship customized interactions—and 76 p.c getting annoyed when this doesn’t occur—it’s simple to see why manufacturers are so wanting to pay money for as a lot buyer knowledge as doable.
A lot in order that estimates from the European Fee claimed the worth of customized knowledge would attain €1 trillion in 2020.
However what does all this must do with free transport?
Nicely, on this e-mail, NYX Skilled Make-up demonstrates how free transport can be utilized as a device to steer extra prospects to register their particulars when making a purchase order:
This can be a good tactic, particularly in the event you promote a product with respectable margins that’s comparatively simple to package deal up and ship at a low price.
Give it some thought: providing a buyer free transport may cost a little you $5.
However in return, you’ll get a bunch extra extremely helpful knowledge from them.
This implies extra impactful e-mail advertising and marketing and, hopefully, a increased lifetime worth from every buyer who takes benefit of your promotion.
Instance #6: Promote Free Delivery As a Secondary Incentive
Free transport is likely one of the strongest incentives for driving gross sales.
Certainly, analysis from Retention Science discovered that web shoppers are twice as possible to answer free transport presents than worth reductions.
Analyzing 100 million on-line transactions, it discovered that:
- Free transport presents convert at a charge of 0.22 p.c – 1.9 p.c
- Proportion-discount incentives convert at a charge of 0.1 p.c – 0.8 p.c
However why does it must be one or the opposite?
Suppose what number of extra conversions you might drive by combining free transport with another form of {discount} or promotion.
That’s exactly what EyeBuyDirect does on this free transport e-mail instance:
This strategy works particularly properly on a buy-one-get-one-free provide as a result of the very last thing prospects need is to pay twice the anticipated transport prices by buying two merchandise somewhat than one.
Instance #7: Goal Free Delivery To New Clients
The longer a buyer sticks with your enterprise, the upper their lifetime worth turns into.
On the flip facet, they’re price nothing in the event that they by no means really feel compelled to take the leap and make that all-important first buy.
That’s why a number of manufacturers goal promotions particularly at new prospects—people who find themselves sufficient to enroll in their publication however are nonetheless but to transform.
A technique to try this is by providing free transport particularly for brand spanking new prospects like Inexperienced Chef does right here:
This technique is particularly helpful for subscription-based firms like Inexperienced Chef, for whom the preliminary buy may end in months—and even years—of repeat enterprise.
It’s all about wanting on the large image right here.
Certain, providing free transport to newbies may reduce into your common order worth within the brief time period.
However in the long term, you’ll be able to doubtlessly land a bunch of loyal prospects.
That’s positively a great factor, with KPMG analysis revealing that:
- 86 p.c of loyal prospects will advocate an organization to family and friends
- 66 p.c will write a optimistic on-line evaluation after a great expertise
- 46 p.c will stay loyal even after a unhealthy expertise
Conclusion
Free transport emails may be an extraordinarily efficient technique for driving gross sales.
However spending a bunch of time “doing emails” isn’t any assure of success.
What you want is a approach to construct longer-lasting, higher-value buyer relationships—and Drip can assist you do it.
Our highly effective segmentation and personalization instruments make it simple to interact your viewers with dynamic e-mail content material that hits the mark each time, whether or not you’re planning a free transport promotion, sending an deserted cart reminder, or crafting customized product suggestions.
(Or sending another sort of e-mail communications, for that matter.)
These instruments helped The Spice Home replicate its in-store expertise on-line, leading to:
- A 90 p.c year-on-year improve in gross sales
- A 183X return on funding
- A 40 p.c improve in e-mail checklist measurement
Able to turbocharge your e-mail advertising and marketing?
Strive Drip completely freed from cost for 14 days—we received’t even ask to your bank card particulars.
