Are you hungry for a sensible option to entice 1,000 or extra high quality leads and enhance your engagement by as much as 1,200% with out operating expensive Instagram adverts?
Then an Instagram giveaway, paired with Instagram DM Automation, may very well be the reply.
In actual fact, in response to Tailwind, an Instagram contest or giveaway might help you develop your followers 70% sooner in three months than should you don’t run one in any respect.
As well as, of the Instagram accounts Tailwind studied, 91% of the posts that obtained 1,000 or extra feedback had been Instagram contests.
So, should you’ve grown weary of the “like, remark, share” immediate with no actual option to observe leads, then utilizing this simple 12-day giveaway technique from 6ft6 Wines and their company, Chat Response, is what you’ve been trying to find.
Overview
6ft6 Wine – a boutique wine model based mostly in Moorabool Valley in Victoria, Australia – makes nearly all of its gross sales by means of 2,000+ stockists throughout Australia.
In a aggressive wine market, 6ft6 Wine strives to keep up relevancy and be entrance of thoughts for purchasers searching for scrumptious, regionally produced wine.6ft6 partnered with Melbourne-based Chat Advertising company, Chat Response – which makes a speciality of Manychat builds for eCommerce, occasions, and hospitality – for this 12-day marketing campaign.
- 1,295 e-mail addresses in 12 days
- 1,200% enhance in engagement
- 463 feedback (on common) per publish
… All with $0 advert spend
The problem
In an effort to assist drive model consciousness and preserve its engaged buyer base, 6ft6 Wine collaborates with native companies – searching for modern methods to extend their consciousness and attain, and help the enterprise group.
“They even sought group enter to call their chat assistant, Chardy B,” says Chat Response founder, Dan Pinne. “They usually had a sister model, Austin’s Vineyard, that was well-known within the Bellarine space.”
These collaborations and grassroots connections helped them create a 12 days of Christmas giveaway.
“They had been getting clients to go away feedback on Instagram to enter the 12 days giveaway,” explains Dan.
“We helped them capitalize on it and produced significant knowledge and outcomes for the enterprise utilizing Manychat.”
The aim
Chat Response’s aim was to seize e-mail addresses of entrants so the 6ft6 workforce might nurture them inside their funnel.
By using Manychat, 6ft6 Wine might capitalize on easy entry factors, equivalent to feedback and Instagram Story replies, to begin a dialog in Instagram DMs.
“As a result of the competitors ran day by day for 12 days and solely used natural posts, it was a low-risk and low-maintenance answer that didn’t want a brand new touchdown web page, competitors techniques, or difficult funnels,” says Dan.
The family-owned wine model wished to trace all interactions from the giveaway and file the info in a Google Sheet to measure and report on later.
“Our foremost goal was to collect significant, related knowledge all through the dialog and attribute supply monitoring, so we all know the place the lead entered from,” provides Dan.
The technique
Initially, 6ft6 was going to collect Instagram giveaway entries utilizing the decision to motion of ‘depart a remark to enter’. Chat Response defined that Manychat was capable of simply seize entrants’ knowledge so they might construct a sturdy e-mail listing.
For every of the 12 days, 6ft6 would publish the prize and the immediate to enter the giveaway on Instagram.
To enter, customers needed to:
- Go away a touch upon the publish, tagging two buddies
- Observe 6ft6 on Instagram
- Verify their entry of their DMs by way of Instagram DM Automation
Manychat was set as much as reply to all feedback on every day by day newsfeed publish.
The automation requested for every entrant’s identify, e-mail handle, and state. It additionally checked in the event that they adopted 6ft6 and prompted them in the event that they didn’t, and confirmed in the event that they’d beforehand entered that day’s competitors.
The publish was additionally shared to tales, the place they might ship a reply with the key phrase “XMAS” that may set off the circulate.
The outcomes
Over the course of the 12 days, 6ft6 Wine gathered 1,295 e-mail addresses, with a whopping 80% of them being new subscribers.
By gathering entrants’ postcodes, 6ft6 Wine was capable of encourage leads to make use of the shop finder performance that Chat Response constructed inside Manychat so they might discover the closest 6ft6 stockist.
Key takeaways
As well as, every publish generated 463 feedback on common, leading to a 12,000% enhance in engagement – all with $0 advert spend.
“Subsequent time we run a contest on Instagram, we’ll additionally use Instagram Recurring Notifications,” says Daniel.
“That is so we will comply with up with entrants and have them carry out totally different actions, equivalent to discover their native retailer, opt-in for present affords, and replace their contact particulars to create correct buyer profiles.”
The contents of this weblog had been independently ready and are for informational functions solely. The opinions expressed are these of the creator and don’t essentially replicate the views of Manychat or every other social gathering. Particular person outcomes could range.
The contents of this weblog had been independently ready and are for informational functions solely. The opinions expressed are these of the creator and don’t essentially replicate the views of ManyChat or every other social gathering. Particular person outcomes could range.
