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Style traits from 2022 gained recognition in a number of methods — from the runway, to the crimson carpet, to get-ready-with-me (GRWM) vogue influencer content material.
Style influencers and superstar “it ladies” have sparked a number of the web’s most talked about aesthetics, and we dug into the info so we may share an evaluation of six vogue traits that took the 12 months by storm.
All information beneath is taken from Traackr’s 2023 Style State of Affect report. It compares Jan 2021 – Dec 2021 vs Jan 2022 – Dec 2022, to be able to get a full year-over-year comparability.
6 Style Influencer Traits to Watch
Style influencer pattern #1: monochromatic Barbiecore
The Barbiecore (a vogue pattern that comes with all pink clothes) was began by Valentino’s presentation of its all-pink Fall 2023 assortment at Paris Style Week in September. Items from the Valentino line have been seen throughout crimson carpets within the months that adopted on the likes of Anne Hathaway, Zendaya, Vanessa Hudgens, and Jenna Ortega.
Nonetheless, Valentino’s present was simply the tip of the iceberg with this pattern. It made it into the influencer world in an enormous approach, with the info exhibiting a surge of content material and curiosity involving the pattern.
Content material mentioning Barbiecore throughout all platforms, evaluating 2022 vs 2021:
- +328,133% mentions
- +330,494% engagements
- +844,997% video views
Style influencer pattern #2: again to fundamentals with ballet flats
Ballet flats are making an enormous comeback heading into 2023. Style icons like Bella Hadid, Kendall Jenner, and Zoe Kravitz have all been not too long ago seen out and about on this minimalist footwear. The preferred pair from this vogue pattern got here from Miu Miu, with #muimiuballetflats going viral on TikTok (over 9.6M views thus far).
Content material mentioning ballet flats throughout all platforms, evaluating 2022 vs 2021:
- +94% mentions
- +591% engagements
- +1,000% video views
Style influencer pattern #3: upcycling and thrift flipping
As reselling noticed a surge in recognition in 2022, so did upcycling and “thrift flipping” vogue traits. Lots of the top-performing posts have been movies the place vogue influencers confirmed a thrifted merchandise that they resewed into one thing that was a present vogue pattern or new. That is one more indication that sustainable vogue is right here to remain!
Content material mentioning upcycling and thrift flipping throughout all platforms, evaluating 2022 vs 2021:
- +4% mentions
- +3% engagements
- 46% video views
Style influencer pattern #4: the reemergence of UGGs
Seen not too long ago being worn by Dua Lipa, Kendall Jenner, Gigi Hadid, and Kaia Gerber, it looks like UGG boots are in every single place (once more) impulsively. However, this time round it is the traditional platform bootie that has emerged into the highlight! With the assistance of vogue influencers, this vogue pattern has translated to social as properly and appears to be resonating with customers.
Content material mentioning platform Uggs throughout all platforms, evaluating 2022 vs 2021:
- +6,529% mentions
- +1,526,538% engagements
Style influencer pattern #5: tote baggage
From outsized, excessive takes on the bag to extra sensible variations, tote baggage have been making a comeback in an enormous approach. One bag particularly – The L.L. Bean Boat and Tote – went viral on TikTok, with content material mentioning the ironic customizable bag racking up over 1.5B views on the platform thus far. Different often-mentioned baggage come from Coach, Marc Jacobs, and Longchamp.
Content material mentioning tote baggage throughout all platforms, evaluating 2022 vs 2021:
- +10% mentions in activated vogue influencers
- +4% mentions
- +48% video views
Style influencer pattern #6: Indie Sleaze
In 2022, darkish and moody indie sleaze appears to be like grew in recognition amongst Gen Z and Millennials. And the retro-themed, Y2K impressed vogue pattern is heading in the right direction to proceed heading into 2023.
Content material mentioning indie sleaze throughout all platforms, evaluating 2022 vs 2021:
- +1,744% mentions
- +3,695% engagements
- +3,225% video views
Much more attention-grabbing? Indie Sleaze appears to be part of a much bigger “darkish and moody” pattern shift. Actually, this darkish and moody fashion even made it into the wonder world as soft-goth glam appears to be like trended amongst magnificence influencers.
Be taught extra in regards to the vogue traits and techniques that we noticed being utilized by a number of the prime vogue manufacturers and vogue influencers in our 2023 Style State of Affect report.
